A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand books to flowers, fruits and vegetables, as well as other art posters.During the entire day, only three paintings were sold, but what looked like any other booth turned out to be another provocative stunt by the artist Banksy himself. The works of art were real and their lucky new owners had snatched a bargain worth tens of thousands of dollars.This stunt illustrates the essence of marketing: the difference between perceived value and real value. In the advertising world, we work to build perceived value and tell people why product X is worth more elevating its appearance or its basic product attributes.Today, people's brand loyalty is still somewhat high, but it's rapidly losing ground, as illustrated by Havas's study, Meaningful Brands, where two-third of consumers across markets said they don't care whether the majority of brands survive or not. We're fast moving towards a world where shouting loudest just won't cut it anymore.When did you last make a big purchase without doing a quick search online? Or posting a Facebook update: "Any good recommendations for a travel company to Vietnam?" The transparent market is making our purchase decisions more conscious and that's good news... Continue reading at 'The Guardian'

[ The Guardian | 2013-12-04 00:00:00 UTC ]
News tagged with: #google glass

Other Publishing stories related to: 'A transparent market means rethinking the ways brands advertise'

How DNA testing is reshaping the ways we think about ‘family’

Along with new relatives, Libby Copeland writes, the kits can reveal unpleasant surprises. Continue reading at The Washington Post

[ The Washington Post | 2020-03-13 13:45:54 UTC ]
More news stories like this |

W&N triumphs in three-way auction to win Tiffany McDaniel 'masterpiece'

Weidenfeld & Nicolson editorial director Federico Andornino has acquired UK & Commonwealth rights (excluding Canada) in Tiffany McDaniel’s Betty. Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 02:17:27 UTC ]
More news stories like this |

AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
More news stories like this | News stories tagged with: #brian lesser #good position #quarter results #source familiar #media arm #time warner

The Bodley Head wins six-way auction for Foulkes' corrective on mental illness

The Bodley Head is to publish Lucy Foulkes’ corrective on mental illness after a six-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-03-06 23:10:14 UTC ]
More news stories like this | News stories tagged with: #mental illness #bodley head

“Books Find Their Way to Readers”: The Barcelona Literacy Agency Casanovas & Lynch

I SIT WITH María Lynch and Sandra Pareja in the sixth-story office of Casanovas & Lynch, a literary agency in the Gràcia neighborhood of Barcelona. Lynch is a partner at the agency, Pareja does foreign rights, and both of them are also literary agents. We talk about the many roles an agent... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-03-06 13:30:42 UTC ]
More news stories like this | News stories tagged with: #casanovas lynch #foreign rights #literary agents #literary agency

Film and TV rights to Clift debut go to Scott Free after three-way auction

Ridley Scott's production company Scott Free has triumphed in a three-way auction to win the film and television rights for I Alone Survive (Hodder and Stoughton) by début author Bethany Clift. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 19:12:41 UTC ]
More news stories like this |

Penguin Life wins five-way auction for The Modern House

Penguin Life has triumphed in a five-way auction to publish The Modern House by design writers and entrepreneurs Matt Gibberd and Albert Hill. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 17:45:16 UTC ]
More news stories like this | News stories tagged with: #penguin life

Film rights for Osman debut novel bought by Amblin in 14-way auction

Film rights to Richard Osman’s debut novel, The Thursday Murder Club (Viking), have been snapped up by Amblin Partners in a 14-way auction. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 16:08:49 UTC ]
More news stories like this | News stories tagged with: #film rights #richard osman #debut novel

‘RuPaul’s Drag Race’ is just one gem in drag history’s crown. ‘Legendary Children’ looks at the performers and activists who paved the way.

Tom Fitzgerald and Lorenzo Marquez’s turn in a 250-plus page love letter to queer identity that uses Ru’s successful show as their entry point. Continue reading at The Washington Post

[ The Washington Post | 2020-03-03 20:23:41 UTC ]
More news stories like this | News stories tagged with: #drag race #legendary children #queer identity #entry point

HarperNonFiction wins six-way auction for ex-prison governor's memoir

HarperNonFiction has won a six-way auction for the "unflinching" memoir of Vanessa Frake, the former governor of one of Britain’s most notorious prisons. Continue reading at The Bookseller

[ The Bookseller | 2020-03-03 05:40:46 UTC ]
More news stories like this | News stories tagged with: #memoir

Faber unveils new branding

Faber has revealed a redrawn colophon and new word mark as part of work to refresh its visual identity following last year's 90th anniversary Continue reading at The Bookseller

[ The Bookseller | 2020-03-02 06:30:49 UTC ]
More news stories like this | News stories tagged with: #90th anniversary

What the New Coronavirus Means for Publishing

From international book fairs to book manufacturing, the virus is causing lots of disruptions in the book world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #coronavirus means #book world

London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #wide range #book fair

3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
More news stories like this | News stories tagged with: #publishing partner #vice president #digital publisher

Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
More news stories like this | News stories tagged with: #post sharjah #trade show #world book #london book fair

In ‘Disfigured,’ a writer explores the damaging ways fairy tales shape our view of the world — and ourselves

Diagnosed with cerebral palsy as a child, Amanda Leduc saw plenty of disabled characters in fairy tales, but none she wanted to identify with. Continue reading at The Washington Post

[ The Washington Post | 2020-02-27 13:00:00 UTC ]
More news stories like this | News stories tagged with: #writer explores #cerebral palsy #disabled characters #fairy tales

Coronavirus is affecting the Italian publishing industry in a big way.

There’s no bigger global news story right now than the slow but intractable spread of coronavirus, which has been hobbling the normal ebb and flow of everything from the stock market to cruises, theme parks and tourism. The virus has affected the publishing industry as well, and there’s perhaps... Continue reading at Literrary Hub

[ Literrary Hub | 2020-02-26 17:39:37 UTC ]
More news stories like this | News stories tagged with: #stock market #publishing industry

The Library of the Future: New Ways To Think About Libraries

Taking a look at some of the world's most innovative libraries and library projects as a way of looking toward the future of these important institutions. Continue reading at Book Riot

[ Book Riot | 2020-02-26 11:38:35 UTC ]
More news stories like this | News stories tagged with: #libraries

The revolution will now be televised: How leftist streaming service Means TV timed its launch perfectly

The emerging left media—currently spread across the digital media landscape—are uniting to deliver an alternative to corporate, centrist news and entertainment. Sitting in a small Bronx apartment back in early 2018, it would be difficult to picture the world today. As Naomi Burton and Nick Hayes... Continue reading at Fast Company

[ Fast Company | 2020-02-26 07:00:23 UTC ]
More news stories like this | News stories tagged with: #world today #political campaign #digital media