In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand books to flowers, fruits and vegetables, as well as other art posters.During the entire day, only three paintings were sold, but what looked like any other booth turned out to be another provocative stunt by the artist Banksy himself. The works of art were real and their lucky new owners had snatched a bargain worth tens of thousands of dollars.This stunt illustrates the essence of marketing: the difference between perceived value and real value. In the advertising world, we work to build perceived value and tell people why product X is worth more elevating its appearance or its basic product attributes.Today, people's brand loyalty is still somewhat high, but it's rapidly losing ground, as illustrated by Havas's study, Meaningful Brands, where two-third of consumers across markets said they don't care whether the majority of brands survive or not. We're fast moving towards a world where shouting loudest just won't cut it anymore.When did you last make a big purchase without doing a quick search online? Or posting a Facebook update: "Any good recommendations for a travel company to Vietnam?" The transparent market is making our purchase decisions more conscious and that's good news... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-04 00:00:00 UTC ]
News tagged with:
#google glass
Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 09:17:49 UTC ]
More news stories like this | News stories tagged with:
#bookshops reopened
#bookshops reopening
#books sold
Bloomsbury has won an 11-way auction to publish the first book by model, activist and writer Munroe Bergdorf. Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 03:05:04 UTC ]
More news stories like this | News stories tagged with:
#bloomsbury
Wildfire has won a seven-way auction for "an inspiring, thought-provoking and moving" book that, exploring human desire, takes the reader behind the closed doors of a therapy session. Continue reading at The Bookseller
[ The Bookseller | 2020-07-16 06:45:30 UTC ]
More news stories like this | News stories tagged with:
#closed doors
There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
More news stories like this | News stories tagged with:
#key elements
#good job
#holy grail
The Borough Press has won a three-way auction for the adult debut by Emily M Danforth, an “utterly immersive and hugely compelling” queer gothic novel. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 01:51:54 UTC ]
More news stories like this | News stories tagged with:
#borough press
#adult debut
#utterly immersive
Bookshops are relieved to be physically open again, reporting "steady" trade since raising the shutters at the start of June, with strong local support. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 11:30:32 UTC ]
More news stories like this | News stories tagged with:
#indie booksellers
Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller
[ The Bookseller | 2020-07-13 07:55:23 UTC ]
More news stories like this | News stories tagged with:
#elif shafak
Picador has triumphed in a six-way auction for I Heard What You Said by Jeffrey Boakye, a “smart and witty” look at racism in British schools. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 18:10:33 UTC ]
More news stories like this | News stories tagged with:
#picador
A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
More news stories like this | News stories tagged with:
#coronavirus impact
#german market
#covid-19 pandemic
#continental europe
#largest book
#german publishing
Virago has acquired I’m Still Here: Black Dignity in a World Made for Whiteness by Austin Channing Brown in an eight-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 21:39:52 UTC ]
More news stories like this | News stories tagged with:
#memoir
Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
More news stories like this | News stories tagged with:
#open marketplace
#news publisher
Novelist H.G. Carrillo, like many authors before him, assumed a fabricated identity. Continue reading at The Washington Post
[ The Washington Post | 2020-07-06 15:23:46 UTC ]
More news stories like this | News stories tagged with:
#true identity
In Bluemoose Books' first online deli a couple of weeks ago, writer Heidi James revealed some uncomfortable truths. She’d been told early on by a supervisor that "the novel was for the middle classes" and that her work was "too shouty" for the typical novel reader. Continue reading at The Bookseller
[ The Bookseller | 2020-07-05 20:33:30 UTC ]
More news stories like this | News stories tagged with:
#bluemoose books
Crawford’s memoir looks back at her own assault at a prestigious boarding school. Continue reading at The Washington Post
[ The Washington Post | 2020-07-05 08:02:09 UTC ]
More news stories like this | News stories tagged with:
#lacy crawford
#memoir
Judge Alan Scheinkman held that because Simon & Schuster is not a party to the confidentiality agreement at the heart of the case, they could not be restrained from going ahead with planned publication of Mary J. Trump's book without a full hearing of the facts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#simon schuster
#confidentiality agreement
#planned publication
#full hearing
Souvenir Press will publish The Listening Path: The Creative Art of Attention by Julia Cameron, a sequel to her book The Artist's Way which was first published in the 1990s. Continue reading at The Bookseller
[ The Bookseller | 2020-07-01 02:13:59 UTC ]
More news stories like this | News stories tagged with:
#souvenir press
Adjmi was raised in a house where he had no choice but to fit in, which means he had no choice but to lie. Continue reading at The Washington Post
[ The Washington Post | 2020-06-30 14:49:16 UTC ]
More news stories like this | News stories tagged with:
#stirring memoir
Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller
[ The Bookseller | 2020-06-26 00:05:47 UTC ]
More news stories like this | News stories tagged with:
#challenges presented
#post-covid world
#bookseller
Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with:
#company released
#running ads
#digital content
A stalwart quiz book from 2008 was the bestselling Northern-issued title last year, beating off some prize-fighting fiction books Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 18:03:17 UTC ]
More news stories like this |