In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand books to flowers, fruits and vegetables, as well as other art posters.During the entire day, only three paintings were sold, but what looked like any other booth turned out to be another provocative stunt by the artist Banksy himself. The works of art were real and their lucky new owners had snatched a bargain worth tens of thousands of dollars.This stunt illustrates the essence of marketing: the difference between perceived value and real value. In the advertising world, we work to build perceived value and tell people why product X is worth more elevating its appearance or its basic product attributes.Today, people's brand loyalty is still somewhat high, but it's rapidly losing ground, as illustrated by Havas's study, Meaningful Brands, where two-third of consumers across markets said they don't care whether the majority of brands survive or not. We're fast moving towards a world where shouting loudest just won't cut it anymore.When did you last make a big purchase without doing a quick search online? Or posting a Facebook update: "Any good recommendations for a travel company to Vietnam?" The transparent market is making our purchase decisions more conscious and that's good news... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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Placing boundaries on your screen time will help you get back to business after touching your technology too much. For some of us, social media and digital content have been our saving graces during the pandemic—a critical way to stay in the know, keep connected, and maintain relationships. But... Continue reading at Fast Company
[ Fast Company | 2020-10-07 08:00:20 UTC ]
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“Humans of New York” author Brandon Stanton shares 16 photos from his globe-spanning new book. Continue reading at The Washington Post
[ The Washington Post | 2020-10-06 13:53:03 UTC ]
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One Rioter describes three different types of two-person book clubs that have helped her make and maintain long-lasting literary friendships. Continue reading at Book Riot
[ Book Riot | 2020-10-06 10:35:00 UTC ]
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Three writers examine the interplay of religion and nationalism, from Biblical kings to Thomas Jefferson to Donald Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-06 04:00:00 UTC ]
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Chatto & Windus has won a six-way auction for organic food grower Claire Ratinon's “beautiful and moving” memoir Unearthed: On Race and Roots, How the Soil Taught Me I Belong. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 23:59:18 UTC ]
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This librarian has seen some truly creative ideas for how libraries hype books virtually, and she's here to share the wealth. Continue reading at Book Riot
[ Book Riot | 2020-10-05 10:30:00 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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HarperCollins division Egmont has acquired three books from debut children’s author Ian Mark in a "heated" six-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-04 17:03:36 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Narrator Sisi Aisha Johnson embodies all of the joy and light of fourth grader Ryan Hart in... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-02 09:13:44 UTC ]
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Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 19:09:45 UTC ]
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Chen writes about more expansive ideas of connection in a world that values romantic partnerships above all others. Continue reading at The Washington Post
[ The Washington Post | 2020-09-28 10:46:26 UTC ]
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Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller
[ The Bookseller | 2020-09-27 21:41:42 UTC ]
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Bluebird has won a 14-way auction for actor David Harewood's “landmark” memoir on how racism impacts mental health. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 18:22:15 UTC ]
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Communications agency Midas has launched a new brand identity as it expands into fresh business areas under c.e.o. Jason Bartholomew. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 17:44:05 UTC ]
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The book takes a “Sliding Doors” approach, as a woman, on the heels of a near-death experience, contemplates her next move. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 14:35:11 UTC ]
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The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
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Nunez’s first novel since winning the National Book Award follows a woman and her terminally ill friend. Continue reading at The Washington Post
[ The Washington Post | 2020-09-16 16:32:08 UTC ]
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Jonathan Cape has acquired Swedish musician Neneh Cherry’s memoir, A Thousand Threads, in a 14-way auction. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 11:56:22 UTC ]
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