In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand books to flowers, fruits and vegetables, as well as other art posters.During the entire day, only three paintings were sold, but what looked like any other booth turned out to be another provocative stunt by the artist Banksy himself. The works of art were real and their lucky new owners had snatched a bargain worth tens of thousands of dollars.This stunt illustrates the essence of marketing: the difference between perceived value and real value. In the advertising world, we work to build perceived value and tell people why product X is worth more elevating its appearance or its basic product attributes.Today, people's brand loyalty is still somewhat high, but it's rapidly losing ground, as illustrated by Havas's study, Meaningful Brands, where two-third of consumers across markets said they don't care whether the majority of brands survive or not. We're fast moving towards a world where shouting loudest just won't cut it anymore.When did you last make a big purchase without doing a quick search online? Or posting a Facebook update: "Any good recommendations for a travel company to Vietnam?" The transparent market is making our purchase decisions more conscious and that's good news... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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HarperVoyager has won a four-publisher auction for three titles, including horror fantasy The Book Eaters, from debut author Sunyi Dean. Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 22:52:36 UTC ]
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Yesterday morning, the New York Times asked, in a headline, “Can Biden still win?” The story made clear that he could, but as FiveThirtyEight’s Nate Silver pointed out, the question seemed backward, since President Trump seemed to be facing the thinner path to victory. That the Times framed the... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-11-05 13:00:02 UTC ]
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Elliott & Thompson will publish The Pay Off, a "brilliantly engaging and accessible" exploration of how money moves and where global financial power really lies. Continue reading at The Bookseller
[ The Bookseller | 2020-11-04 19:21:13 UTC ]
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A new collection of rejigged tales gets much closer to the spirit of these stories than the ‘traditional’ versions we’re force-fed There’s a book called Politically Correct Bedtime Stories, written by James Finn Garner, which used to be on my parents’ shelves, and is now on mine. Published in... Continue reading at The Guardian
[ The Guardian | 2020-11-04 09:00:13 UTC ]
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Penguin Life has won a three-way auction for the debut non-fiction book from coach, therapist and founder of personal development programme The Bridge Retreat, Donna Lancaster. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 06:48:20 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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Since lockdown ended, sales of biographies and autobiographies have spiked, rising 16% in volume and 20% in value against the same period last year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-02 06:35:06 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Picador has won a six-publisher auction for Jackie Polzin's “irresistible” debut Brood, a novel about grief, motherhood and chickens. Continue reading at The Bookseller
[ The Bookseller | 2020-10-19 19:47:31 UTC ]
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Michael Joseph’s major 2021 debut The Push by Ashley Audrain has been optioned by Heyday Television. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 21:02:26 UTC ]
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The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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The Italian Publishers Association's Ricardo Franco Levi and his staff in Milan report on progress in one of Europe's hardest hit markets. The post Frankfurt Report: Italian Book Market Narrows Its Losses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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In this bold adaptation of the Jack London novel, a young writer suffers, fights and pays as he stands alone against the world. Continue reading at The New York Times
[ The New York Times | 2020-10-15 11:00:08 UTC ]
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PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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Tocqueville’s masterpiece is a reminder of the strengths and weaknesses of the American political experiment. Continue reading at The Washington Post
[ The Washington Post | 2020-10-14 14:04:31 UTC ]
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DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 04:44:13 UTC ]
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As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:37:55 UTC ]
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