A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market

Finding itself among a handful of European Union nations still with a state-controlled textbook market, Slovakia, says parliament member Branislav Gröhling, must change. The post A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]

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TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales #lindsay rittenhouse #pumpkin spice #i-hsien sherwood #alfred maskeroni #digital publisher

ANA’s annual meeting begins with major focus on multicultural marketing

For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 15:40:12 UTC ]
More news stories like this | News stories tagged with: #program aimed #roughly half #study published #recent study #overwhelming majority #digital media

The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick mahomes #ad lib #environmental activist #exclusive data #online publisher #nielsen

ANA’s annual conference starts. And Nike confronts a doping scandal: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 10:00:00 UTC ]
More news stories like this | News stories tagged with: #johnson johnson #opioid epidemic #final stages #zombie apocalypse #good time #digital media #digital publisher

Russia’s Book Business Statistics Chief: Some Market Contraction

Industry output in Russia continues to slide, according to figures cited by the market's book chamber, even as book prices rise. The post Russia’s Book Business Statistics Chief: Some Market Contraction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-02 03:20:55 UTC ]
More news stories like this | News stories tagged with: #post russia #book prices #book business

ACFW 2019: Changing Market Creates New Publishing Opportunities

The 2019 American Christian Fiction Writers conference took place in San Antonio, Tex. from September 26-29, gathering 480 aspiring writers, authors, agents, and publishers, revealing trends and changes in the category. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #san antonio #christian fiction

Vicky Photiou joins Michael Joseph as marketing director

Penguin Random House Children’s head of marketing Vicky Photiou has joined Michael Joseph as marketing director, replacing Louise Jones who moves to Ebury. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 12:36:32 UTC ]
More news stories like this | News stories tagged with: #marketing director #penguin random house

A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #merger talks #minority stake #recent months #memoir

Williams leaves Bounce to set up marketing firm

Bounce trade marketing manager Graeme Williams is leaving the company to set up his own venture. Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 22:16:56 UTC ]
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Comic Book Hall of Fame to Induct New Members

Alison Bechdel, Mike Mignola and five contributors to Mad Magazine will be honored at the Harvey Awards at New York Comic Con next week. Continue reading at The New York Times

[ The New York Times | 2019-09-25 20:30:04 UTC ]
More news stories like this | News stories tagged with: #alison bechdel #mike mignola #mad magazine #harvey awards #comic con

Discussion guide to 'They Called Us Enemy' by George Takei

"They Called Us Enemy" is an L.A. Times Book Club selection. Sign up at latimes.com/bookclub. Join the discussion in the book club Facebook Group. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-09-25 15:00:59 UTC ]
More news stories like this | News stories tagged with: #george takei #book club #times book

What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Bell calls for publishing to 'reflect all children' in bid to boost reading

At The Bookseller Children’s Conference today, Scholastic co-managing director Catherine Bell urged publishing to "reflect all children" and engage parents so they can read to their youngsters. Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 02:34:03 UTC ]
More news stories like this | News stories tagged with: #bookseller children #scholastic #bookseller

In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | News stories tagged with: #american democracy #premium publisher

Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | News stories tagged with: #simon dumenco #chicago bulls #cut deals #anonymous tip #publishing news

How economists turned all of society into a market

From policy to dating, seeing issues through this lens has ill effects, Binyamin Appelbaum writes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-20 01:24:30 UTC ]
More news stories like this | News stories tagged with: #ill effects

Brands crash Area 51 parties. And AT&T considers offloading DirecTV: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age

[ Advertising Age | 2019-09-19 10:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen ratings #kamala harris #incredibly powerful #anonymous tip #nielsen

Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #growing exponentially #digital media

Tinder is making a choose-your-own-adventure streaming series: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 10:00:00 UTC ]
More news stories like this | News stories tagged with: #special projects #ad network #ad dollars #special advisor #hearst magazines #cream cheese #anonymous tip #hearst

Audible calls for court to dismiss Captions copyright lawsuit

Audible has argued a federal court to reject a copyright lawsuit filed by seven publishers against its Captions speech-to-text feature.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 07:45:07 UTC ]
More news stories like this | News stories tagged with: #federal court