The North Face found itself in hot water this week when it hacked Wikipedia for its own marketing stunt. Violating Wikipedia’s paid advocacy guidelines, The North Face’s Brazilian office, working with Leo Burnett Tailor Made, switched images on Wikipedia pages of popular outdoor travel destinations to images of athletes wearing its products in order to appear higher in Google search. In response, Wikipedia updated The North Face’s Wikipedia page with a section linking to information on its Wikipedia deception. Rearing from plenty of backlash online, The North Face has apologized and ended the campaign. The hacking attempt is nothing new to Wikipedia. Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News. Violations of trust Of course, Wikipedia has conflict-of-interest and paid-disclosure policies in place to eliminate articles that that mislead its large audience. After all, it’s accessed by more than 1.5 billion unique devices a month and is edited more than 350 times a minute. That’s according to Zack McCune, senior global brand manager at the Wikimedia Foundation, the nonprofit that operates Wikipedia and its 250,000 volunteer editors, who have greater editing powers than the general public. But clearly, such policies haven’t stopped brands like The North Face. “When brands... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-31 19:53:32 UTC ]
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In their modern public form, libraries continue to fill an essential role: to inform, engage, and delight people by making knowledge freely accessible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday
[ Digiday | 2015-06-11 00:00:00 UTC ]
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"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age
[ Advertising Age | 2015-06-03 00:00:00 UTC ]
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Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday
[ Digiday | 2015-06-02 00:00:00 UTC ]
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Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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The History Press has acquired a biography of pioneering computer scientist and Bletchley Park codebreaker Professor Alan Turing, written by his nephew Sir Dermot Turing. The publisher bought world rights to Prof: Alan Turing Decoded, which it described as a “modern biography” told from “a... Continue reading at The Bookseller
[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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Mandela: An Audio History won the award for Audiobook of the Year, and Neil Gaiman's The Graveyard Book took home the prize for Distinguished Achievement in Production Thursday night at the 20th annual Audie Awards Gala in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Police perjury, political manipulation and judicial failings … Thomas Grant’s pungent, amusing study details the heroic achievements of a supreme criminal barristerThe doyen of the English criminal bar, Jeremy Hutchinson, turned 100 on 28 March. Still a spry and self-sufficient figure, his... Continue reading at The Guardian
[ The Guardian | 2015-05-27 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
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Two Allen Lane books have won this year’s annual Wolfson History Prize. National Service: Conscription in Britain, 1945-1963 by Richard Vinen and Ring of Steel: Germany and Austria-Hungary at War, 1914-1918 by Alexander Watson were announced as the winners of the prize at a reception at... Continue reading at The Bookseller
[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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It wants to be ‘the best photography fair in the world – bar none’. But can it possibly live up to the hype? Prepare to be amazed and probably overwhelmed as Photo London hits the capitalBack in 2011, I wrote a piece about London’s belated embrace of photography. Citing the Tate’s 2009... Continue reading at The Guardian
[ The Guardian | 2015-05-14 00:00:00 UTC ]
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Although Ted Heinecken describes himself as having been an eminence grise at Fujii Associates until his February retirement, he’s considered by many to be the elder statesman of the entire Midwestern book world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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China is the guest of honor at the 2015 BookExpo America’s Global Market Forum, and its delegation will include more than 100 of the most important Chinese publishing houses and groups. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Virgin Books, an imprint of Ebury Publishing, has acquired the official history of rock band The Who. Editorial director Lorna Russell bought world rights from Robert Rosenberg at Trinifold Management. She said: “The Who is one of greatest bands the world has ever seen. They shaped the story... Continue reading at The Bookseller
[ The Bookseller | 2015-04-29 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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I B Tauris has commissioned a book which explores the medieval world that inspired George R R Martin’s A Song of Ice and Fire series and the television programme based on the books. Carolyne Larrington, a tutor in medieval English literature at St John’s College Oxford, will look at how Martin... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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