A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at 'Digiday'

[ Digiday | 2023-12-22 05:01:00 UTC ]
News tagged with: #privacy reckoning #digital media

Other Publishing stories related to: 'A History of Ad Tech Chapter 4: The Privacy Reckoning'


Whiting takes double history for L,B

Little, Brown non-fiction publishing director Tim Whiting has sealed two "strong" deals... Continue reading at The Bookseller

[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Leveson: PEN warning on privacy as Rowling gives evidence

English PEN has prepared a written submission to the Leveson inquiry, warning that if tough new... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leveson inquiry #english pen


Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #martini media


'Adweek' Launches Self-Serve Ad Platform

Adweek has partnered with Toronto-based technology company Shiny Ads to create the new Adweek Self-Serve Ad platform. The service now lets anyone upload a 300 x 250 banner ad and secure a set number of impressions for as little as $500. This will allow marketers with any size budget to speak... Continue reading at AdWeek

[ AdWeek | 2011-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speak directly #great tool #decision makers #generate revenue #online publishers


Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Adobe Buys Ad-Platform Auditude

Adobe is buying Auditude, an online video ad-platform. The deal lets Adobe monetize its video publishing tools, according to ZDNet, by integrating Auditude’s ad server with its digital marketing. The deal is the latest move into web advertising from Adobe, which was previously known for its... Continue reading at AdWeek

[ AdWeek | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing side #financial details #$120 million #sources familiar


Among Big Publishers, Bonnier is Largest Ad Page Gainer in First Three Quarters of 2011

After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.’s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big publishers #ad pages #meredith corp #magazine portfolio


Esquire ad director Darren Singh appointed publisher of ShortList

Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising director #appointed publisher


The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #advertising revenue


Issuu Adpages Makes Print Ads Digital-Ready

In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online advertising


Federated Expands Long Tail Ad Empire to Wordpress

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the... Continue reading at AdWeek

[ AdWeek | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #blogging platform


The History Press shrinks pre-tax losses

Written By: Charlotte Williams Publication Date: Wed, 12/10/2011 - 15:35 The History Press has shrunk pre-tax losses to under £1m for 2010, down from £1.4m the previous year. Using an EBITA measure (recorded earnings before interest, tax and depreciation) the company recorded earnings of... Continue reading at The Bookseller

[ The Bookseller | 2011-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history press


Agents warn of ebook "reckoning"

Written By: Philip Jones Publication Date: Tue, 11/10/2011 - 09:00 Literary agents speaking at Publishers Launch Frankfurt have challenged publishers to approach ebook royalty discussions in a more "knowledgeable" way or face a "reckoning" from the digital revolution. But there are signs of... Continue reading at The Bookseller

[ The Bookseller | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #challenged publishers #digital revolution #uk publishers


Consumer Magazine Ad Pages Fall 5.6 Percent in Third Quarter 2011

After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter compared #showing growth


History Press Marches On

In a time of change in the book industry, the History Press, an independent publisher in Charleston, S.C., is doing a brisk business in titles designed specifically for local markets. From 20 books in its inaugural year of 2004, History Press is on track to release 325 books in 2011. The company... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #true crime #hidden history #civil war


New Kindle with Special Offers E-book Feature: Remove Ads for $30

Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World

[ PC World | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #remove ads


Time Inc. Launches PinPoint For Ad Clients

As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad clients #meredith launched


Fortune Releases Steve Jobs History E-Book

"All About Steve: The Story of Steve Jobs and Apple from the Pages of Fortune" has been released on Amazon as a Kindle book. Continue reading at PC World

[ PC World | 2011-10-03 00:00:00 UTC ]
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Natural History Museum launches ebook

Written By: Charlotte Williams Publication Date: Tue, 20/09/2011 - 08:17 The Natural History Museum has launched its first ebook for the iPad, created from the most expensive book ever sold. The ebook of The Birds of America by John James Audubon features all 435 illustration plates of the... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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The History of Books Chronicled in ‘Books’

Although book historian Martyn Lyons has already published a half-dozen titles about books and reading, he still uncovered surprises about the subject while researching his forthcoming Books: A Living History, an illustrated overview of books in every form as well as the growth of the publishing... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming books #living history #publishing industry