A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at 'Digiday'

[ Digiday | 2023-12-22 05:01:00 UTC ]
News tagged with: #privacy reckoning #digital media

Other Publishing stories related to: 'A History of Ad Tech Chapter 4: The Privacy Reckoning'


Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shopping cart #social networks #recent comments #daily telegraph


How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back


AnswerQi: Tech Info On-Demand

‘‘It’s an on-demand world,” said Glenn Nano, cofounder of startup AnswerQi. “People have unique needs and you can’t just give them off-the-shelf stuff.” Launched in May 2011, AnswerQi is a Web-based question and answer service that can provide immediate answers or detailed support for a wide... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #on-demand world #wide variety


Six-figures secure new history from Holland

A new book by historian James Holland has been bought in two six-figure deals after bids,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #six-figure deals


Google Play Books starts a new chapter in France

Now that the legal dust has settled and Google's publishing woes in 'ol Gaul have been swept under the rug, it's back to business as usual. Starting today, the land of Jerry Lewis lovers will have access to books on Google Play, making it the fifth European country to participate in Mountain... Continue reading at Engadget

[ Engadget | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mountain view #international publishers #fifty shades


History Press French subsidiary enters reorganisation

The History Press' subsidiary in France, Editions Alan Sutton, is entering a process known as... Continue reading at The Bookseller

[ The Bookseller | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history press


Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine websites #ad tech


More Tablet Owners Want Free Apps, With Ads, Instead of Paid

Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend.   A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free apps #tablet user #tablet users #study commissioned


Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital ad #advertising partners


History Press to look at First World War in 'whole new light'

The History Press has signed The First World War in 100 Objects by battlefield specialist Peter... Continue reading at The Bookseller

[ The Bookseller | 2012-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history press #world war


The Tortured History of HMH

Born under a mountain of debt in late 2007, Houghton Mifflin Harcourt forced its executives to spend as much time finding ways to keep the company financially afloat as publishing educational materials and trade and reference books. That is one reason why when HMH filed for Chapter 11 protection... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reference books #adjusted ebitda #houghton mifflin


4 Ways Publishers are Using TinyPass for Paid Content

When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paid content #growing number #news publishers


Flipboard's Quittner Talks About Role, Explains Ad Platform

If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek

[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ad #print version #existing content #personal philosophy


Nick Denton: The Banner Ad Era is Closing

There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick denton #banner ad


Verizon Defends Customer Privacy in Publisher's Suit

The carrier refuses to comply with an order to allow a peek at the personal information of alleged ebook pirates. Continue reading at PC World

[ PC World | 2012-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal information


Wolfson History Prizes to Harries and Walsham

Susie Harries' Nikolaus Pevsner: The Life (Chatto & Windus) and Professor Alexandra... Continue reading at The Bookseller

[ The Bookseller | 2012-05-09 00:00:00 UTC ]
More news stories like this |


Pulitzer Prize for history, but not for fiction

The late Manning Marable won the 2012 Pulitzer Prize for history, honored for a Malcolm X book. But no Pulitzer Prize was awarded for fiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize


IAB's New Standardization Tools Just Might Mean You Won't See That Beer Ad Ten Times in a Row

The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek

[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad break #good time #tech companies


Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth


Hearst appoints Swan as head of ad operations

Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week

[ Media Week | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital business