9 Eye-Opening Digital Marketing Stats From the Past Week

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Book sales soared to £23m last week

Last week saw £23.4m of book sales registered through Nielsen BookScan; its highest value... Continue reading at The Bookseller

[ The Bookseller | 2014-07-16 00:00:00 UTC ]
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Princeton U. Press Partners with Ingram to Digitize Backlist

The Princeton Legacy Library will give new life to over 3,000 out-of-print titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-15 00:00:00 UTC ]
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Egyptian, Syrian Islamic Publishers Stay Faithful to Market

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[ Publishing Perspectives | 2014-07-14 00:00:00 UTC ]
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Revlon Products Play a Starring Role in #GoBold, Hearst's New Digital Video Series

Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age

[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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PW Picks: Books of the Week, July 14, 2014

This week, growing up with Harper Lee, saving an American town, and an unstable nanny. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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Bookselling Roundup for Week Ending July 11, 2014

Today PW introduces a new Friday feature that collects news about bookstores and bookselling from throughout the week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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Humble Bundle, Open Road Launch Sci-Fi Bundle

The pay-what-you-wish digital bundle includes sci-fi autbors Greg Bear, Barbara Hambly and, to mark the 45th anniversary of the Apollo Moon Landing, a novel by astronaut Buzz Aldrin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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HarperCollins Presses Damages Case Against Open Road

In a short reply brief filed on July 2, HarperCollins attorneys urged the court to uphold their request for an injunction and more than $1.1 million in damages and attorneys fees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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This Week in Children's Apps: July 10, 2014

This week in children's apps, we feature apps from the world of Dr. Seuss and Little Critter that explore shapes, holidays, and what life is like on the farm. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-10 00:00:00 UTC ]
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Faultless: four straight weeks for Green

John Green notched up his fourth consecutive week as the Official UK Top 50 number one whilst... Continue reading at The Bookseller

[ The Bookseller | 2014-07-09 00:00:00 UTC ]
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Ray Tindle reaffirms his faith in the future of local weekly newspapers

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[ The Guardian | 2014-07-09 00:00:00 UTC ]
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J.K. Rowling pens a new 'Harry Potter' story and 'Potter' theme park opens (+video)

J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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Job Moves: July 9, 2014

At Norton, Elizabeth Riley has been promoted to senior publicity director. Rachel Salzman and Erin Lovett have also been promoted to publicity directors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-09 00:00:00 UTC ]
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J.K. Rowling pens a new 'Harry Potter' story and a new 'Potter' theme park opens

Special Report: Digital Printing

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[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Will a new editor find an audience for his 'religiously digital' newspaper?

In pre-Kindle days I once weighed myself down with more than dozen books after spending half a day in Powell's "city of books" in Portland, Oregon.People still enjoy cruising the miles of shelves in that wonderful monument to the era of print. By contrast, readers have been deserting the print... Continue reading at The Guardian

[ The Guardian | 2014-07-08 00:00:00 UTC ]
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Bookseller Marketing and Publicity Conference: 'Can't replace gut instinct'

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[ The Bookseller | 2014-07-08 00:00:00 UTC ]
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College Students Prefer A Mix of Print and Digital Textbooks

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[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
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Oceano Moves Into Ebooks, Mines Smaller Spanish Markets

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[ Publishing Perspectives | 2014-07-08 00:00:00 UTC ]
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