9 Eye-Opening Digital Marketing Stats From the Past Week

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort.  His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'

[ AdWeek | 2016-10-21 00:00:00 UTC ]
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HC to host digital festival for romance writing

HarperCollins is hosting a virtual romance festival, with contributions from fellow publishers... Continue reading at The Bookseller

[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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PW Picks: Books of the Week, May 19, 2014

This week, a forgotten masterpiece, a real-life James Bond, and an early Geoff Dyer novel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Humble Bundle Offers Dr. Who Digital Comics

Humble Bundle, the pay-what-you-want platform that offers bundled digital content and supports charities, is teaming with another comics publisher, IDW Publishing, to offer an all-graphic novel bundle of digital Dr. Who comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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INscribe Digital Debuts E-book Tracking Tool

E-book distributor INscribe Digital has launched INstore, a new digital tool that allows publishers to track the real-time availability of their ebooks at major ebook retailers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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eOne opens Australia office

Consumer brand licence company Entertainment One Licensing (eOne) is opening an office in... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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All About Digital Solutions in India 2014

Obtain industry insights from 27 solutions providers, and learn about their products and content services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-12 00:00:00 UTC ]
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PW Picks: Books of the Week, May 12, 2014

This week, Huck Finn and Jim travel through time, twins named Boy and Girl, and "The Shining" meets "Glee." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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News Briefs: Week of May 12, 2014

Amazon, Hachette scuffle over terms and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Q&A with Dr. Lalit S. Kanodia of Datamatics: Digital Solutions in India 2014

One of the pioneers in the Indian software and offshore services industry, Dr. Lalit S. Kanodia founded Datamatics in 1975, well after his role in setting up Tata Consultancy Services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Across Segments and Domains: Projects Showcase: Digital Solutions in India 2014

Sketchy project briefing, messy files, ultra-short turnaround or multiple e-deliverables are all in a day’s work for India-based vendors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Authors on the Air May 9, 2014: Dari Alexander and Ryan Porter

Dari Alexander, author of "The Quick and Clean Diet: Lose the Weight, Feel Great, and Stay Lean for Life" (Globe Pequot/Skirt, 9780762791934), will host a special called “Body and Soul with Dari Alexander" on Fox News on Friday, May 9. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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LearningMate’s Analytics Project For Arizona: Digital Solutions in India 2014

With more than 600 education technologists and software architects on staff, LearningMate has been making fast inroads into big data for education. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Hastings Fights Digital Disruption

Competition from digital editions has put pressure on more than one bricks-and-mortar retailer, and that trend is largely behind the decision by Hastings Entertainment to find a merger partner, according to documents filed by the company in connection with its pending acquisition by Joel... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Redefining and Repurposing Content as We Go Along: Digital Solutions in India 2014

Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Digital Solutions in India 2014: All Our Coverage

Innovative uses for big data, a new products showcase, and much more feature in our latest survey of the Indian publishing technology scene. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Accessibility: Where Are We Now? Digital Solutions in India 2014

Accessibility has always been a goal for IDPF (International Digital Publishing Forum), dating back to its foundation in 2000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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This Week in Children's Apps: May 8, 2014

This week in children's apps, we feature a Berenstain Bears app just in time for Mother's Day, and three new apps based on the Totally Monster book series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Luxury French publisher Assouline to open bookshop in London

Luxury international bookseller and publisher Assouline is to open a new store in London’s... Continue reading at The Bookseller

[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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PW Picks: Books of the Week, May 5, 2014

This week, new Michael Cunningham, a big Michael Jordan biography, and an evil place called the Thickety. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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