It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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HarperCollins is hosting a virtual romance festival, with contributions from fellow publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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This week, a forgotten masterpiece, a real-life James Bond, and an early Geoff Dyer novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Humble Bundle, the pay-what-you-want platform that offers bundled digital content and supports charities, is teaming with another comics publisher, IDW Publishing, to offer an all-graphic novel bundle of digital Dr. Who comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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E-book distributor INscribe Digital has launched INstore, a new digital tool that allows publishers to track the real-time availability of their ebooks at major ebook retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Consumer brand licence company Entertainment One Licensing (eOne) is opening an office in... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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Obtain industry insights from 27 solutions providers, and learn about their products and content services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-12 00:00:00 UTC ]
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This week, Huck Finn and Jim travel through time, twins named Boy and Girl, and "The Shining" meets "Glee." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Amazon, Hachette scuffle over terms and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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One of the pioneers in the Indian software and offshore services industry, Dr. Lalit S. Kanodia founded Datamatics in 1975, well after his role in setting up Tata Consultancy Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Sketchy project briefing, messy files, ultra-short turnaround or multiple e-deliverables are all in a day’s work for India-based vendors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Dari Alexander, author of "The Quick and Clean Diet: Lose the Weight, Feel Great, and Stay Lean for Life" (Globe Pequot/Skirt, 9780762791934), will host a special called “Body and Soul with Dari Alexander" on Fox News on Friday, May 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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With more than 600 education technologists and software architects on staff, LearningMate has been making fast inroads into big data for education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Competition from digital editions has put pressure on more than one bricks-and-mortar retailer, and that trend is largely behind the decision by Hastings Entertainment to find a merger partner, according to documents filed by the company in connection with its pending acquisition by Joel... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Innovative uses for big data, a new products showcase, and much more feature in our latest survey of the Indian publishing technology scene. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Accessibility has always been a goal for IDPF (International Digital Publishing Forum), dating back to its foundation in 2000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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This week in children's apps, we feature a Berenstain Bears app just in time for Mother's Day, and three new apps based on the Totally Monster book series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Luxury international bookseller and publisher Assouline is to open a new store in London’s... Continue reading at The Bookseller
[ The Bookseller | 2014-05-07 00:00:00 UTC ]
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This week, new Michael Cunningham, a big Michael Jordan biography, and an evil place called the Thickety. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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