It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Tor seeks ‘Truth’ from Dennard, gets ‘Unnoticed’ by Brockway and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
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Samsung's clearly been listening to Venus in Furs a lot recently, which explains why it's gone a bit crazy on the faux-leather all of a sudden. After covering both the Galaxy Note 3, Galaxy Tab Pro and Chromebook 2 in the stuff, the company has now... Continue reading at Engadget
[ Engadget | 2014-03-08 00:00:00 UTC ]
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Text-based Web publishers like Business Insider and Vox Media are trying their hands at video. But some are doing a better job of it than others. The post Digital publishers chase video with mixed results appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-07 00:00:00 UTC ]
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Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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When it was first proposed, the Digital Public Library of America—a visionary project that aims to make discoverable and accessible online the gems of local library collections nationwide—drew many questions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Veteran publishing executive Jack Griffin will be CEO of Tribune Publishing, which is being spun off from Tribune Co. Times Publisher Eddy Hartenstein will chair the board in a non-executive role.Veteran publishing executive Jack Griffin has been named chief executive of the new Tribune... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-07 00:00:00 UTC ]
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This week, Philip Marlowe returns, how Paris became Paris, and the book that powerful people don't want you to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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Sales in Houghton Mifflin Harcourt’s trade division rose 9% in 2013, to $170.7 million, and adjusted EBITDA declined to $24 million from $29 million in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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Kobo will publish the first English-language digital edition of Vikram Seth’s 600,000 word novel "A Suitable Boy" in India. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-06 00:00:00 UTC ]
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News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age
[ Advertising Age | 2014-03-05 00:00:00 UTC ]
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Mike Darcey says relying on online ads as main revenue stream is risky in market containing rivals such as Google and FacebookNews UK chief executive Mike Darcey has called the Guardian and Daily Mail digital "minnows" – despite the publishers' boasting a combined monthly online readership of... Continue reading at The Guardian
[ The Guardian | 2014-03-05 00:00:00 UTC ]
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Publisher of the Guardian and Observer to announce 25% rise in revenues in year to end of March 2014The Guardian is expected to report an increase in digital revenues of more than a quarter to almost £70m in the last year, as the future of its national newspaper titles is secured for the... Continue reading at The Guardian
[ The Guardian | 2014-03-04 00:00:00 UTC ]
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In a reprise of a similar promotion at last year’s SXSW Interactive, Marvel is marking its appearance at the annual tech festival with an introductory offer of 99 cents for a month’s access to Marvel Unlimited, its e-comics subscription service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-04 00:00:00 UTC ]
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Afghan tourism footage, real-time weather info, historical photos, interactive video, and more complement the best-seller And the Mountains Echoed.How often can you say that every page of a book inspired you? To mark the May paperback launch of Khaled Hosseini's best selling novel And the... Continue reading at Fast Company
[ Fast Company | 2014-03-04 00:00:00 UTC ]
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Amplify, a NewsCorp educational venture focused on using technology to transform K-12 education, showed off its much-anticipated English Language Arts digital curriculum during an online press conference last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
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Founder plans non-hierarchical newsroom and wants to build First Look Media on collaborationWith $250m in funding from eBay founder Pierre Omidyar and some high profile journalist hires, First Look Media has set itself the lofty task of reinventing journalism for the digital age, starting with... Continue reading at The Guardian
[ The Guardian | 2014-03-02 00:00:00 UTC ]
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The Will and Ann Eisner Foundation unveiled an international slate of events to mark Will Eisner Week 2014, held March 1-7, to celebrate the life, work and influence of Will Eisner, a pioneering golden age comic book artist and one of the most innovative creators in the history of comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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Audible lowering royalty on self-published audiobooks and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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