The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a Financial Times story on Sunday. The report only solidifies the notion that the messaging app is the hottest thing going among marketers. 2. Facebook's desktop and mobile referral traffic to its top 30 publishers, such as Huffington Post and FoxNews.com, fell 32 percent from January to October, per SimpleReach as cited in this Digiday story. 3. Facebook counts 217 million active users in the U.S. and Canada that contribute half of the social-media network's global revenue. That means, as Business Insider pointed out, Americans and Canadians account for as much of Facebook's revenue as the other 1.3 billion users worldwide. 4. On that note, Facebook's advertising sales increased 45 percent year over year to $4.3 billion in the third quarter. Mobile revenue accounted for 78 percent of all ad sales, marking a 66 percent increase compared to how mobile versus desktop advertising broke out during the same period last year. 5. Here's another interesting retail figure just in time for the holidays: In a 400-person survey commissioned by Onestop Internet, 25 percent of consumers said receiving relevant push notifications on their smartphones "always" makes them more likely to complete a... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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Among the week's headlines: Alabama Governor Kay Ivey questions the work of public libraries in her state; the political attacks on the ALA continue; the Senate finally confirms a fifth FCC commissioner, breaking a years-long partisan deadlock; and paying tribute to the first Black librarian in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
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Our favorite books coming out this week include new titles from Julia Wertz, Martin Cruz Smith, and Amy Key. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Emily Henry has the #1 bestselling book in the country with her fourth novel, 'Happy Place,' Ana Huang’s latest romance series 'King of Wrath' and 'King of Pride,' coming in at #4 and #18, respectively, on our adult trade paperback list and The Office star Rainn Wilson has the #7 title on our... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Lloyd Deveraux Richards sells a thriller to Morrow, and Amistad buys a collection on the craft of Black writing edited by Jericho Brown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Meeting language at its most elemental place: Belinda Huijuan Tang reflects on re-learning Chinese. | Lit Hub Memoir What do animals understand about death? | Lit Hub Science “When people try too hard to pin it down, they often ruin everything that makes poetry magical.” Chris Martin on poetry,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-13 10:30:45 UTC ]
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Little, Brown buys a memoir from MacArthur fellow Nicole Fleetwood, Spiegel & Grau takes on a debut novel, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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The books we love coming out this week include new titles by Michael Connelly, Lily King, and Carol Marron. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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David Venable's 'Half Homemade, Fully Delicious' and other new cookbooks on our list aim to make meal prep easier and more enjoyable. Plus Rick Riordan's imagines a teen descendant of Captain Nemo, and 'Schitt's Creek' creators Daniel and Eugene Levy send their 'Best Wishes, Warmest Regards.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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Knopf buys Paul Newman’s lost memoir, Hanover Square takes on a memoir by actor Tommy Dorfman, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Lee and Andrew Child's The Sentinel (Corgi) has claimed the UK Official Top 50 number one spot in its first week on sale, selling 19,996 copies, as sales figures return to the Nielsen BookScan charts. Continue reading at The Bookseller
[ The Bookseller | 2021-03-23 15:29:43 UTC ]
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The books we love coming out this week include new titles from J.T. Ellison, A.G. Slatter, and Jessica Zucker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Charlie Mackesy’s 2019 fable, ‘The Boy, the Mole, the Fox and the Horse,’ is the #1 book in the country, and ‘Believe It’ by It Cosmetics founder Jamie Kern Lima is #3. Plus a pair of buzzword-heavy diet books debut this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Ecco goes big on a debut novel, Kal Penn sells a memoir to Gallery, Brittney Cooper sells seven for seven figures to Scholastic, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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