The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a Financial Times story on Sunday. The report only solidifies the notion that the messaging app is the hottest thing going among marketers. 2. Facebook's desktop and mobile referral traffic to its top 30 publishers, such as Huffington Post and FoxNews.com, fell 32 percent from January to October, per SimpleReach as cited in this Digiday story. 3. Facebook counts 217 million active users in the U.S. and Canada that contribute half of the social-media network's global revenue. That means, as Business Insider pointed out, Americans and Canadians account for as much of Facebook's revenue as the other 1.3 billion users worldwide. 4. On that note, Facebook's advertising sales increased 45 percent year over year to $4.3 billion in the third quarter. Mobile revenue accounted for 78 percent of all ad sales, marking a 66 percent increase compared to how mobile versus desktop advertising broke out during the same period last year. 5. Here's another interesting retail figure just in time for the holidays: In a 400-person survey commissioned by Onestop Internet, 25 percent of consumers said receiving relevant push notifications on their smartphones "always" makes them more likely to complete a... Continue reading at 'AdWeek'
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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Eastside Media Corp. was founded by Eric LaFontaine, former Puget Sound Business Journal Publisher Mike Flynn and former USA Today Sports Vice President Patrick Scanlon. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-08-16 05:46:26 UTC ]
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Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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Scribner buys two from Clay Risen, Seema Yasmin sells her second book in two months, and a Riverdale star goes to Wednesday in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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This week: a swampy urban legend, plus Silicon Valley and the remaking of America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-05 04:00:00 UTC ]
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The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
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It’s Friday, and the Humble Store’s offering some dirt-cheap gaming gratification to kick off the weekend. The Humble Lego Games Bundle includes a total of eight games available as Steam codes, and paying just $12 or more unlocks every one. Don’t delay, though: This Humble Bundle expires on... Continue reading at PC World
[ PC World | 2019-05-17 14:02:00 UTC ]
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Bobby Hall, aka hip-hop artist Logic, has the #1 book in the country with ‘Supermarket,’ his debut novel. Plus new installments of the Expanse and Miasie Dobbs series land their authors on our hardcover fiction list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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This week: Susan Choi's unforgettable 'Trust Exercise,' and Maria Gainza's phenomenal 'Optic Nerve.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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Harper pays seven figures for two more by Liv Constantine, Hanover signs a Kasich book, Blackstone woos three authors away from PRH in a new seven-figure partnership with the Story Factory, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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Among the week's headlines: OCLC releases an impressive list of the library world's most widely held novels; Texas school librarians score a major victory in the legislature; and more on the University of California's decision to walk away from Elsevier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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The AAP weighs in on the latest skirmish over library book scanning; how libraries often struggle to rebound from budget cuts; and the Library of Congress wins a Mellon grant to study the condition of academic library book collections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
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When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
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While much of the U.S. experienced cold weather this past week, Midwestern booksellers were especially affected by the Polar Vortex, causing days of subzero temperatures that kept customers out of stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-01 00:00:00 UTC ]
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The athlete-centric sports publisher has laid off eight employees as the business undergoes a strategic shift. The post Bad week for digital media: The Players’ Tribune lays off eight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-26 00:00:00 UTC ]
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Hardback books benefitted the most from the uptick in trade book revenue, with 28.5-percent growth compared to November 2017. The post American Market StatShot Report: Double-Digit Trade Growth in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
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Scottish Book Trust will later this month run a second digital festival, with First Minister Nicola Sturgeon and award-winning author Maggie O’Farrell lined up to take part. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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Robert Galbraith’s third Cormoran Strike title Lethal White has bagged the ebook number one straight out of the gate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-08 00:00:00 UTC ]
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Meghan Markel lends her support to a fundraising cookbook, ’Together,’ featuring recipes by women affected by the 2017 Grenfell Tower fire. Plus Kyle Mills has the #5 book in the country with the latest Mitch Rapp thriller, ‘Red War,’ and Costa Award winner Kate Atkinson’s ’Transcription’ lands... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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Cory Doctorow closes a six-figure deal with Tor; William Morrow nabs a debut novel by an assistant at Curtis, Brown UK; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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