Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital publishers—including Snapchat—post daily highlights of their content including videos, articles and GIFs. Cosmo, Vice, Food Network and ESPN are among the first Discover partners, forming a test group of sorts for the potentially lucrative service. Snapchat is in talks with more publishers and is still refining how the section appears in the app, according to sources. Right now, users have to swipe right two screens to find the Discover channels, and the lack of visibility is one of the early complaints. Still, the publishers can each get hundreds of thousands—even millions—of views a day, and big sponsors are signing up. Some pay around $500,000 for takeovers on Discover, one source said. Earlier this month, Pitch Perfect 2 and Mad Max, two box office hits, squared off with Discover sponsorships across most of the channels when they opened on the same weekend. Philadelphia Cream Cheese and Zyrtec also have been recent Discover sponsors. Snapchat splits the revenue with its publishing partners. Snapchat intrigues advertisers, and many even say they are bullish. But, they want more than just a commercial interruption that simply disappears. The move to allow sharing, a bit of a... Continue reading at 'AdWeek'
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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'Baking Yesteryear' by TikTok personality B. Dylan Hollis is the #1 book in the country. Plus the buzz around the movie 'Oppenheimer' reignites interest in the Pulitzer-winning source material, and Karen M. McManus sends off her One of Us Is Lying trilogy in high style. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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Rachel Maddow sells a book about the fight against authoritarianism to Crown, Nelson buys a history of the In-N-Out Burger franchise, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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It isn’t unusual for libraries to feature prominently in novels; novelists, after all, are merely adult versions of the little people who fell in love with books at public libraries. But what of librarians? The keepers of the books, the ones who know you prefer romance, science fiction, or... Continue reading at Electric Literature
[ Electric Literature | 2023-07-20 11:00:00 UTC ]
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Literary Hub is pleased to reveal the cover for Grief is for People, a first memoir from the sharp-eyed essayist and novelist Sloane Crosley, which will be published by MCD/FSG on February 27, 2024. Here’s a bit about the book from the publisher: For most of her adult life, Sloane and Russell... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-19 14:00:54 UTC ]
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Literary Hub is pleased to reveal the cover for Grief is for People, a first memoir from the sharp-eyed essayist and novelist Sloane Crosley, which will be published by Macmillan on February 27, 2024. Here’s a bit about the book from the publisher: For most of her adult life, Sloane and Russell... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-19 14:00:54 UTC ]
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The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing.... Continue reading at AdWeek
[ AdWeek | 2023-07-12 08:56:56 UTC ]
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Among the week's headlines: Emily Amick (@emilyinyourphone) on why books bans are about more than books; why a new Texas law is a nightmare for publishers and book vendors; and the Queens Public Library celebrates 50 years of hip hop with a new library card. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Before you say it, I know: there are so, so many books about the Second World War. And when I set out to write my most recent novel, The Paris Deception, the thought crossed my mind—do we really need another book about Paris during the war? But historical fiction is a rich field, and there […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-30 08:55:14 UTC ]
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Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday, part of a broader effort from the news outlet to diversify its revenue by attracting more direct advertising. The publisher currently generates roughly 80% of its revenue from content... Continue reading at AdWeek
[ AdWeek | 2023-06-28 09:22:55 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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The ALA’s first-ever Rally for the Right to Read featured librarians and advocates speaking of the need to fight censorship and a keynote from author Ibram X. Kendi, who praised librarians as modern-day freedom fighters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-23 04:00:00 UTC ]
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Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
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The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday
[ Digiday | 2023-06-20 13:41:01 UTC ]
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A new essay collection aims to broaden readers’ perspectives on China and foster cross-cultural understanding. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
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Grab one of these waterproof Kindle cases before you head out on any summer adventures. Your book/ereader will thank you.- Kate Krug Continue reading at Book Riot
[ Book Riot | 2023-06-07 10:32:00 UTC ]
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Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget
[ Engadget | 2023-06-06 09:25:43 UTC ]
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Harry Potter publisher says in challenging economic times books are seen as cheap form of entertainmentBloomsbury Publishing, the home of Harry Potter, has revealed a rise in annual sales as it said people were turning to books as a cheap form of entertainment as finances were squeezed.Sales of... Continue reading at The Guardian
[ The Guardian | 2023-05-31 13:38:54 UTC ]
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When I saw the trailer for Winnie-the-Pooh: Blood and Honey, I thought we’d reached the nadir of public domain-enabled re-imaginings, but it turns out, it can get much, much more horrifying than a low-budget slasher. Like a picture book in which the beloved bear must face a school shooter.... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-30 16:28:26 UTC ]
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Readers love to read about book people almost as much as writers love to write about them (I love to do both). My latest novel, On Fire Island, follows uber-talented young book editor, Julia Gold and literary wunderkind, Benjamin Morse, through their journeys on and off the page. Threaded in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-26 08:52:35 UTC ]
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Sarah Harden says, “If there’s one word we talk about over and over again, it’s shifting from judgment to curiosity.” The morning I spoke with Hello Sunshine CEO Sarah Harden I revisited Cheryl Strayed’s book, Tiny Beautiful Things. A compilation of letters from Strayed’s advice column, Dear... Continue reading at Fast Company
[ Fast Company | 2023-05-22 05:00:00 UTC ]
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