Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share. Sharing is limited to the Discover section, where 12 digital publishers—including Snapchat—post daily highlights of their content including videos, articles and GIFs. Cosmo, Vice, Food Network and ESPN are among the first Discover partners, forming a test group of sorts for the potentially lucrative service. Snapchat is in talks with more publishers and is still refining how the section appears in the app, according to sources. Right now, users have to swipe right two screens to find the Discover channels, and the lack of visibility is one of the early complaints. Still, the publishers can each get hundreds of thousands—even millions—of views a day, and big sponsors are signing up. Some pay around $500,000 for takeovers on Discover, one source said. Earlier this month, Pitch Perfect 2 and Mad Max, two box office hits, squared off with Discover sponsorships across most of the channels when they opened on the same weekend. Philadelphia Cream Cheese and Zyrtec also have been recent Discover sponsors. Snapchat splits the revenue with its publishing partners. Snapchat intrigues advertisers, and many even say they are bullish. But, they want more than just a commercial interruption that simply disappears. The move to allow sharing, a bit of a... Continue reading at 'AdWeek'
[ AdWeek | 2015-05-27 00:00:00 UTC ]
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In anticipation of Banned Books Week, Brooklyn Public Library’s collections manager Leigh Hurwitz joins co-hosts Whitney Terrell and V.V. Ganeshananthan to discuss how the recent, dramatic rise in book bans disproportionately affects young people, and why BPL has chosen to offer access to its... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-28 08:18:01 UTC ]
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Sony continues its mission to release first-party titles on PC, as the critically-acclaimed PS5 sequel Horizon Forbidden West is coming to Steam and the Epic Games Store early next year. The port’s being handled by Nixxes Software, a company Sony purchased back in 2021.... Continue reading at Engadget
[ Engadget | 2023-09-27 17:26:58 UTC ]
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Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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Deesha Philyaw—the National Book Award finalist whose critically-acclaimed debut, The Secret Lives of Church Ladies, had trouble finding a publisher—has just inked a seven-figure, two-book deal. The Secret Lives of Church Ladies, a collection of nine stories, was turned down by several major New... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-14 18:40:18 UTC ]
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Today, the National Book Foundation announced the longlist for the 2023 National Book Award for Young People’s Literature. The ten titles were all written by newcomers to the National Book Awards, and were selected from a pool of 348 books submitted for consideration by their publishers. This... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-13 14:15:55 UTC ]
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Over 30 years since it was first published, Julia Cameron’s famous ‘The Artist’s Way’ takes #1 in Religion Nonfiction, Mitch Albom’s ‘The Stranger in the Lifeboat’ remains #1 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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The National Book Foundation has revealed the 2023 National Book Award longlist for Young People's Literature. The five finalists will be named on October 3, and the winner will be announced during the awards ceremony on November 15 in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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The novelist discusses his career and his recent essay about cadavers in crime fiction, and the actor Richard E. Grant talks about his memoir and his love of “Alice’s Adventures in Wonderland.” Continue reading at The New York Times
[ The New York Times | 2023-08-18 17:55:09 UTC ]
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Despite a dip in June, sales increased 6.9% at bookstores during the first six months of 2023 over last year, rising to $3.86 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-15 04:00:00 UTC ]
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Indigenous-Minority Poets from China: 15 Recordings for International Day of the World’s Indigenous Peoples, by Ming Di Audio Poetry [email protected] Tue, 08/08/2023 - 14:48 Photo by Nicolas Winkler / Flickr To celebrate the International Day of... Continue reading at World Literature Today
[ World Literature Today | 2023-08-08 19:48:59 UTC ]
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Share that link right now or ruin your reading life! Do it, do it now! Or, a brief history of chain letters. Continue reading at Book Riot
[ Book Riot | 2023-08-07 10:36:00 UTC ]
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Our favorite books coming out this week include new titles from Alexandra Chang, R. Eric Thomas, Wole Talabi, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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'Baking Yesteryear' by TikTok personality B. Dylan Hollis is the #1 book in the country. Plus the buzz around the movie 'Oppenheimer' reignites interest in the Pulitzer-winning source material, and Karen M. McManus sends off her One of Us Is Lying trilogy in high style. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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Rachel Maddow sells a book about the fight against authoritarianism to Crown, Nelson buys a history of the In-N-Out Burger franchise, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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It isn’t unusual for libraries to feature prominently in novels; novelists, after all, are merely adult versions of the little people who fell in love with books at public libraries. But what of librarians? The keepers of the books, the ones who know you prefer romance, science fiction, or... Continue reading at Electric Literature
[ Electric Literature | 2023-07-20 11:00:00 UTC ]
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Literary Hub is pleased to reveal the cover for Grief is for People, a first memoir from the sharp-eyed essayist and novelist Sloane Crosley, which will be published by MCD/FSG on February 27, 2024. Here’s a bit about the book from the publisher: For most of her adult life, Sloane and Russell... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-19 14:00:54 UTC ]
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Literary Hub is pleased to reveal the cover for Grief is for People, a first memoir from the sharp-eyed essayist and novelist Sloane Crosley, which will be published by Macmillan on February 27, 2024. Here’s a bit about the book from the publisher: For most of her adult life, Sloane and Russell... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-19 14:00:54 UTC ]
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