The Economist Group has relaunched its quarterly lifestyle title, 1843, with a new editor and new design, promising deep dives into style, food, travel and technology—feature articles on the topics that might interest readers of the company's flagship magazine, but wouldn't necessarily appear in the pages of The Economist itself. If all of that sounds familiar, you aren't imagining things. The company essentially did the same thing three years ago, rebranding The Economist's then-nine year-old sister title Intelligent Life as 1843 (named after the year The Economist was founded) and expanding the content mix to include profiles, travel writing and fashion shoots on thicker, higher-quality paper stock. What's different this time around—apart a new tagline and a slightly tweaked, greatly enlarged logo—is a trimmed-down rate base, increased annual subscription rate and, perhaps most crucially, a series of new digital offerings and integrations with The Economist's digital channels, from a new website and a podcast to a digital edition available to Economist subscribers through the brand's mobile app. To hear more about the strategy behind the latest iteration of the magazine, we had some questions for 1843 editor Rosie Blau—who joined The Economist in 2010 and most recently served as its China correspondent—and Mark Beard, The Economist's senior VP of global subscriber acquisition and publisher of 1843. Folio: Why was now the right time to relaunch 1843—what were you seeing... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-02 00:00:00 UTC ]
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The Economist—the 172-year-old British publication known for its thoughtful perspectives on politics, international affairs and finance—will showcase Economist Films for the first time during this year's Digital Content NewFronts. On May 10 in New York, the publisher will tout video formats... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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A Washington, D.C., bookstore changes up its café; Poetry Madness in Portland; and a Brooklyn store faces closure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-06 00:00:00 UTC ]
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Incoming ALA president Julie Todaro talks funding, Spanish-language services, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Eighty-eight French publishers and some 28,000 French-language titles are represented in bookstore Albertine's ebook expansion. The post 28,000 French-Language Ebooks Are Newly Available in the US appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
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ICM Partners has added nine agents as partners, including literary agent Alexandra Machinist. The agency completed a firm buyout in 2012 that brought control of the company into the hands of its agents and top executives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-29 00:00:00 UTC ]
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Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek
[ AdWeek | 2016-03-24 00:00:00 UTC ]
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With 13 titles longlisted for the Man Booker International Prize for fiction translated into English, some question the gender balance on the list. The post Questioning Gender Ratio in the Man Booker International Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-17 00:00:00 UTC ]
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Penguin Random House UK today relaunched The Scheme, its entry-level recruitment programme, offering four 13-month paid traineeships from September. Continue reading at The Bookseller
[ The Bookseller | 2016-03-15 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 6, 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-11 00:00:00 UTC ]
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On the heels of a change in its business model, the monthly ebook subscription service is adding 6,000 additional titles from Macmillan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-10 00:00:00 UTC ]
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Lucas, the first woman and first African-American to lead the National Book Foundation, talks about her plans for making the organization more relevant to those outside New York publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-09 00:00:00 UTC ]
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With Harper Lee's passing, the questions about her second book and her retreat from public life over the past half-century have only deepened the mystery about her. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-02-21 00:00:00 UTC ]
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New digital media companies have to figure out how to scale an audience, but along the way, they face crucial branding decisions. The Huffington Post grew to top 100 million monthly uniques by stretching its mother brand across myriad subject areas, but Bustle and Vox Media say individual brands... Continue reading at Digiday
[ Digiday | 2016-02-16 00:00:00 UTC ]
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Chief executive on reinventing a brand, creating content for everyone, and the power of getting seriousThey may have a three-letter noun in common but Unilad chief executive Liam Harrington rejects any comparison to the lads’ mags that dominated 1990s newsstands. “We are absolutely not a lads’... Continue reading at The Guardian
[ The Guardian | 2016-01-31 00:00:00 UTC ]
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A story by Potter titled 'The Tale of Kitty-in-Boots' was recently found and will be released by Penguin Random House in September. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-01-27 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended December 6, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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A new survey of bestsellers and critics’ picks has concluded that the average book is now 25% bigger than 15 years ago. But not everyone reads things this wayBooks are steadily increasing in size, according to a survey that has found the average number of pages has grown by 25% over the last 15... Continue reading at The Guardian
[ The Guardian | 2015-12-10 00:00:00 UTC ]
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Former Labour culture minister among new appointments along with co-founder of lastminute.com Brent HobermanThe Economist has shaken up its board with appointments including former Labour culture minister Tessa Jowell and Brent Hoberman, the co-founder of lastminute.com and Made.com, as former... Continue reading at The Guardian
[ The Guardian | 2015-12-10 00:00:00 UTC ]
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