The Economist Group has relaunched its quarterly lifestyle title, 1843, with a new editor and new design, promising deep dives into style, food, travel and technology—feature articles on the topics that might interest readers of the company's flagship magazine, but wouldn't necessarily appear in the pages of The Economist itself. If all of that sounds familiar, you aren't imagining things. The company essentially did the same thing three years ago, rebranding The Economist's then-nine year-old sister title Intelligent Life as 1843 (named after the year The Economist was founded) and expanding the content mix to include profiles, travel writing and fashion shoots on thicker, higher-quality paper stock. What's different this time around—apart a new tagline and a slightly tweaked, greatly enlarged logo—is a trimmed-down rate base, increased annual subscription rate and, perhaps most crucially, a series of new digital offerings and integrations with The Economist's digital channels, from a new website and a podcast to a digital edition available to Economist subscribers through the brand's mobile app. To hear more about the strategy behind the latest iteration of the magazine, we had some questions for 1843 editor Rosie Blau—who joined The Economist in 2010 and most recently served as its China correspondent—and Mark Beard, The Economist's senior VP of global subscriber acquisition and publisher of 1843. Folio: Why was now the right time to relaunch 1843—what were you seeing... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-02 00:00:00 UTC ]
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The Economist has spent a year finessing its social media team, growing its writers from two to 10, mostly based in the U.K. Last year, for each article published, 15 separate tweets were written, now it’s more like three. The publisher has taken resource away from its posting to its lesser... Continue reading at Digiday
[ Digiday | 2016-07-27 00:00:00 UTC ]
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From accounts of near-death expriences to ways of talking to kids about death, a wave of new books offer for the dying, the grieving, and the questioning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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Ebury m.d. Rebecca Smart talks about consumer and lifestyle brand Penguin Living and its first event, the Careers 360 Immersion Day. Continue reading at The Bookseller
[ The Bookseller | 2016-07-20 00:00:00 UTC ]
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The digital music subscription service that launched in the late '90s is rebranding and relaunching its audiobook program under the new name eStories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
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Japan’s popular messaging app Line has gone public. Mainly used in Asia, the funds raised will help with international expansion. Currently, 12 percent of people in the U.S. use Line, and it’s unlikely to ever reach the scale of Facebook Messenger or WhatsApp. It can differentiate by the range... Continue reading at Digiday
[ Digiday | 2016-07-14 00:00:00 UTC ]
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Watching for a day when 'generosity flows in both directions,' ALLi's leadership assesses new development—and division—in the indie-publishing sector. The post ‘Self-Publishing 2.0’? An Industry Alliance for Indies Calls the Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-08 00:00:00 UTC ]
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Amberley is to publish But What If We’re Wrong?: Thinking about the Present as If It Were the Past by Chuck Klosterman in September. Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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The Economist has been experimenting with Facebook Live since January and, along the way, is trying to figure out how to translate its polished journalistic brand to the raw format. The publisher is still looking for that balance between "scrappy and slick," said deputy community editor Adam... Continue reading at Digiday
[ Digiday | 2016-06-13 00:00:00 UTC ]
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Dawn Davis nabs a Dutch novel for her S&S imprint 37 Ink, and the third book in Swedish author Sofie Sarenbrant's Emma Sköld detective series breaks through to another country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-07 00:00:00 UTC ]
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A bookstore grows in Brooklyn; a Singapore store tests vending machines; B&N to close another New York City store, at least temporarily; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-06 00:00:00 UTC ]
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DK has re-launched its children’s reading scheme with a new programme built for children aged three-11, which will see 10 new titles released this year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
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Skyhorse lands a children’s book by Julian Lennon, Atlantic correspondent David W. Brown sells a book about NASA’s Europa mission, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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This week: new Stephen King, the hatred of poetry, and the definitive Diane Arbus biography. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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Trilogy finales by Rick Yancey and Justin Cronin debut at #1 in their respective categories. Plus Sebastian Junger examines the challenges facing war veterans, country singer Tim McGraw has a gift for grads, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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The BBC today relaunched Love to Read, a campaign that celebrates reading for pleasure, at Hay Festival. Continue reading at The Bookseller
[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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The Publishers Green Network (PGN) will relaunch with a special keynote to be delivered by the c.e.o. of the World Wide Fund for Nature. Continue reading at The Bookseller
[ The Bookseller | 2016-05-27 00:00:00 UTC ]
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ComiXology, Amazon's online comic book service, unveiled a new unlimited content subscription option on Tuesday. The $6 per month ComiXology Unlimited plan gives subscribers unfettered access to the service's archive, which includes titles from Image... Continue reading at Engadget
[ Engadget | 2016-05-24 00:00:00 UTC ]
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Amazon’s new Kindle Oasis e-reader has received praise from reviewers for its design and engineering, but with a price tag of £270 for the cheapest model and £330 for added 3G internet capabilities it has also been called "too expensive for the average user". Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Arnaud Nourry, chief executive of Hachette Livre, has publicly questioned the decision to allow the Publishers Association of China to become a member of the International Publishers Association (IPA), citing newspaper reports of censorship in the country. Nourry said he hoped the IPA members... Continue reading at The Bookseller
[ The Bookseller | 2016-04-11 00:00:00 UTC ]
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Jackson, currently v-p and executive editor of PRH's Spiegel & Grau imprint, has been named publisher of One World. The pioneering multicultural imprint, which had been inactive, will relaunch with a new list in fall 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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