The Economist Group has relaunched its quarterly lifestyle title, 1843, with a new editor and new design, promising deep dives into style, food, travel and technology—feature articles on the topics that might interest readers of the company's flagship magazine, but wouldn't necessarily appear in the pages of The Economist itself. If all of that sounds familiar, you aren't imagining things. The company essentially did the same thing three years ago, rebranding The Economist's then-nine year-old sister title Intelligent Life as 1843 (named after the year The Economist was founded) and expanding the content mix to include profiles, travel writing and fashion shoots on thicker, higher-quality paper stock. What's different this time around—apart a new tagline and a slightly tweaked, greatly enlarged logo—is a trimmed-down rate base, increased annual subscription rate and, perhaps most crucially, a series of new digital offerings and integrations with The Economist's digital channels, from a new website and a podcast to a digital edition available to Economist subscribers through the brand's mobile app. To hear more about the strategy behind the latest iteration of the magazine, we had some questions for 1843 editor Rosie Blau—who joined The Economist in 2010 and most recently served as its China correspondent—and Mark Beard, The Economist's senior VP of global subscriber acquisition and publisher of 1843. Folio: Why was now the right time to relaunch 1843—what were you seeing... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-02 00:00:00 UTC ]
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This week, dirty Seinfeld fan fiction, a David Lynchian campus novel, and Kim Stanley Robinson's latest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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ALA joins a chorus of Internet and tech businesses in questioning a proposal to establish the U.S. Copyright office as its own independent agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-15 00:00:00 UTC ]
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E-book sales in the US declined by 6% in 2014 compared to the year before, statistics released by Nielsen show. Information presented at BookExpo America and derived from PubTrack Digital, which collects ebook sales data from more than 30 of the largest publishers in the US, showed that in 2014... Continue reading at The Bookseller
[ The Bookseller | 2015-06-02 00:00:00 UTC ]
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In 1955, poet Lawrence Ferlinghetti, cofounder of City Lights Bookstore, decided to launch a publishing imprint with his own first book of poems, "Pictures of the Gone World." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Lifestyle media company Mode Media raised $30 million in Series G funding on Thursday to invest in its technology platform. Hubert Burda Media led the round, according to TechCrunch. The company has raised $186 million in equity funding to date. CEO Samir Arora co-founded the Brisbane-based... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-05-23 00:00:00 UTC ]
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The inaugural issue of the magazine, to be a quarterly, will be available in print and digital beginning September 2, circulated to 450,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-14 00:00:00 UTC ]
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Facebook has been criticized for some time for its role in creating a “filter bubble” among its users, a term that comes from a book of the same name by Eli Pariser (who went on to help create viral-content site Upworthy). Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek
[ AdWeek | 2015-05-06 00:00:00 UTC ]
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The U.K. lifestyle publisher talked to us about coloring books for adults, when the paleo diet will have its moment across the pond and what she believes is the 'holy grail' of self-help books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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As Apple works toward a relaunch of its Beats Music streaming service, it’s reportedly pushing labels to kill off the free version of Spotify.It’s a bold move by Apple if The Verge’s unnamed sources are accurate, coming less than two years after a judge found that the company colluded with... Continue reading at PC World
[ PC World | 2015-05-04 00:00:00 UTC ]
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We talked to Jim DeFelice, the cowriter of both Chris Kyle's 'American Sniper' and the new memoir by Kyle's widow, Taya Kyle, 'American Wife,' about what it was like to work on both books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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E-book services company ePubDirect has today (8th April) relaunched itself as Vearsa. Continue reading at The Bookseller
[ The Bookseller | 2015-04-09 00:00:00 UTC ]
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A John Green-like debut novel from France draws international buyers; the memoir by a once-illiterate Colombian artist gets set as a future Penguin Classic; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-07 00:00:00 UTC ]
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Gene Baur, author of 'Living the Farm Sanctuary Life' (Rodale, 9781623364892) will appear on 'The Daily Show' on Monday, April 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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Berkley lands indie sensation for seven figures and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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This week: Larry Kramer's epic novel 30 years in the making, new Ann Packer, and the life of a "New Yorker" copyeditor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Japan, the land of ramen and sushi, also has a thriving subgenre of food and cooking manga. Here is a sampling of recently released comics about cooking and eating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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The Bookseller reports that the median advance for traditionally published UK authors is less than 6,600 pounds, based on the early results of a new survey The post Survey Says Median Author Advance in UK under £6,600 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-27 00:00:00 UTC ]
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The median advance for traditionally published authors is “well under £6,600”, according to early findings of a survey into authors’ attitudes towards their publisher. The survey also found that bigger publishers pay more. Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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