The Economist Group has relaunched its quarterly lifestyle title, 1843, with a new editor and new design, promising deep dives into style, food, travel and technology—feature articles on the topics that might interest readers of the company's flagship magazine, but wouldn't necessarily appear in the pages of The Economist itself. If all of that sounds familiar, you aren't imagining things. The company essentially did the same thing three years ago, rebranding The Economist's then-nine year-old sister title Intelligent Life as 1843 (named after the year The Economist was founded) and expanding the content mix to include profiles, travel writing and fashion shoots on thicker, higher-quality paper stock. What's different this time around—apart a new tagline and a slightly tweaked, greatly enlarged logo—is a trimmed-down rate base, increased annual subscription rate and, perhaps most crucially, a series of new digital offerings and integrations with The Economist's digital channels, from a new website and a podcast to a digital edition available to Economist subscribers through the brand's mobile app. To hear more about the strategy behind the latest iteration of the magazine, we had some questions for 1843 editor Rosie Blau—who joined The Economist in 2010 and most recently served as its China correspondent—and Mark Beard, The Economist's senior VP of global subscriber acquisition and publisher of 1843. Folio: Why was now the right time to relaunch 1843—what were you seeing... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-02 00:00:00 UTC ]
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Canada’s McGill University is re-launching the US $75,000 Cundill History Prize to highlight history writing as a way to illuminate the truth at a time when informed, factual debate is “increasingly losing out to populism and retrenchment is on the rise”. Continue reading at The Bookseller
[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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McGill University is relaunching its Cundhill History Prize, which recognizes "the best history writing in English," in its 10th anniversary year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
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Publishers are concerned that the recently enacted policy will cut into sales, questioning the sources of “new” books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-12 00:00:00 UTC ]
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The UK-based magazine sees digital subscriptions rise 19 percent YoY in North America. The post The Economist Claims a Trump Bump appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-05-02 00:00:00 UTC ]
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With the culinary and lifestyle categories booming, HMH has created a new position to oversee an expansion of its publishing program in those areas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-14 00:00:00 UTC ]
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The relationship between publishers and major traffic drivers like Facebook and Google has never been more important so we sat down with a few publishers to ask them one single question about today’s biggest platforms: Friend or foe? Sponsored content by Parse.ly The post Question of the day:... Continue reading at Digiday
[ Digiday | 2017-04-14 00:00:00 UTC ]
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CMO Michael Brunt details the 175-year-old magazine's strategy to boost circulation revenue by penetrating a still largely untapped market. The post Inside The Economist’s Plan to Conquer America appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-07 00:00:00 UTC ]
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Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail,... Continue reading at Digiday
[ Digiday | 2017-04-05 00:00:00 UTC ]
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Today's SpaceX launch will be logged in the history books as the first time a flight-proven orbital class rocket has successfully been relaunched and returned to Earth. "We just had an incredible day today," CEO Elon Musk said after the first stage F... Continue reading at Engadget
[ Engadget | 2017-03-31 00:00:00 UTC ]
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Last Fall, Michiel Kolman was elected to succeed Bloomsbury’s Richard Charkin as president of the International Publishers Association (IPA)—and he takes over at a tumultuous time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
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Orion Non-fiction will be relaunched as Seven Dials in September, with a remit to increase its global profile. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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A U.K. novel with over 20 foreign sales, a Swedish debut about a hostage negotiator, and an Italian trilogy are among the titles sparking conversation before next week's London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
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S&S nabs an Andrew Nagorski book about World War II, Tor is set to relaunch George R.R. Martin’s Wild Cards series, Rachel Caine re-ups at Berkley, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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This week: Dan Chaon's terrifying masterpiece, plus an espionage novel set during the October Revolution of 1917. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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The #1 book in the country is 'The Legend of Zelda: Art & Artifacts,' covering three decades of the influential video game franchise. Plus V.E. Schwab closes out her Shades of Magic fantasy trilogy, and ‘Sapiens’ author Yuval Noah Harari speculates on the next phase of human development. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
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When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.If you missed it a few weeks... Continue reading at Advertising Age
[ Advertising Age | 2017-03-01 00:00:00 UTC ]
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Academic retailer JS Group has reported a 6.2% year-on-year revenue drop to £38.1m in its annual results covering the financial year ending 31st May 2016. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Abigail Bergstrom, publishing manager at Gleam Futures, on her role representing the books of digital-first talent. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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An Italian memoir about how a hedgehog helped a man through tough times and a French novel set near the Korean DMZ are among the titles picking up new international deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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SIBA opens registration for spring show; new kids store to open soon in Raleigh; Michael Moore backs Bronx store; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-06 00:00:00 UTC ]
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