6 Email Marketing Myths Debunked

HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
News tagged with: #email marketing #book publishers

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Tony Robinson reads Goblin Market for isolation project PoetryGeneration

Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-05 19:23:26 UTC ]
More news stories like this | News stories tagged with: #fisherton press


Book Deals: Week of April 6, 2020

Among the big books that sold this week are a memoir by actor Billy Dee Williams and Elizabeth George’s 21st Inspector Lynley mystery. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book deals #big books #elizabeth george #memoir


This Week's Bestsellers: April 6, 2020

A 2014 picture book with the timely topic of patience returns Mo Willems to our list. Plus Broken Earth series author N.K. Jemisin launches a new trilogy with ‘The City We Became,’ and ‘Station Eleven’ author Emily St. John Mantel check in with ‘The Glass Hotel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #station eleven #glass hotel #picture book


Orion bags 'achingly funny' debut from HarperCollins marketer

Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller

[ The Bookseller | 2020-03-27 06:01:58 UTC ]
More news stories like this | News stories tagged with: #harpercollins


China Bestsellers February 2020: A Market Stilled by Contagion

While China's bestseller charts typically feature new releases, under the coronavirus outbreak, the lists have gone into a kind of lockdown of their own. The post China Bestsellers February 2020: A Market Stilled by Contagion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-25 14:23:29 UTC ]
More news stories like this | News stories tagged with: #coronavirus outbreak #bestseller charts


6 Debut Fantasy Novels Starring Black Women

I often talk about how I created A Phoenix First Must Burn, my anthology of fantasy stories by black women authors, for my younger self, a girl who loved fantasy and science fiction and so desperately wanted to see herself in those worlds. It’s a strange experience to create the thing you wanted... Continue reading at Electric Literature

[ Electric Literature | 2020-03-25 11:00:00 UTC ]
More news stories like this | News stories tagged with: #desperately wanted #fantasy stories #electric literature #science fiction #anthology


Sales, Earnings Rose 6% at PRH in 2019

Revenue at Penguin Random House rose to €3.64 billion last year and earnings increased to €561 million. CEO Markus Dohle noted that despite the record year, the spread of the coronavirus means that the publisher will "have to endure some impact" to its business this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #record year #coronavirus means #penguin random house


Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
More news stories like this | News stories tagged with: #hilary mantel #sthe mirror #lightfourth estate #week running #nielsen bookscan #nielsen


What book marketers can learn from B2B

The job of a book marketer is a tough one. You’ve likely got more titles than time, tight budgets and big expectations, and lot of different stakeholders, each with their own view on your priorities. Continue reading at The Bookseller

[ The Bookseller | 2020-03-22 20:13:11 UTC ]
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Lit Hub Weekly: March 2 – 6, 2020

How J. Edgar Hoover used the power of libraries for (gasp!) evil. | Lit Hub History “Mechanical travel blunts our sense of the world.” On the reverie and detachment of the American road trip. | Lit Hub Travel On the magic sentences of Lauren Groff, creating action without verbs. | Lit... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-07 12:30:11 UTC ]
More news stories like this | News stories tagged with: #edgar hoover #lauren groff #hilary mantel #libraries


Oprah Interview with 'American Dirt' Author Airs March 6 at Midnight

Oprah Winfrey's interview with Jeanine Cummins, the embattled author or 'American Dirt,' which was criticized by Latinx activists for containing stereotypical depictions of Mexican immigrants, will air on March 6 at midnight. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #american dirt #oprah winfrey #jeanine cummins #stereotypical depictions


Winston Churchill and the power of English myth

In his history of the Blitz, Erik Larson buys into some of the British leader’s propaganda. Continue reading at The Washington Post

[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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London Book Fair 2020: Sharjah Stars As Market Focus

At the London Book Fair, the United Arab Emirates plan a wide range of events to highlight its authors and culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
More news stories like this | News stories tagged with: #market focus #wide range #book fair


Email Lists Are About Quality Over Quantity

Size matters. At least when it comes to your inactive email list. That’s a message Google and other email providers have made loud in clear to publishers with bloated email lists. Email deliverability is an ongoing concern in publishing as spam filters become more selective, which in turn are... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-27 16:59:28 UTC ]
More news stories like this | News stories tagged with: #advertising partners #third-party cookies #sales pitch #big impact #bottom line #sales team #love/hate relationship #paying attention


Sharjah at London Book Fair: The 2020 Market Focus

The Sharjah Market Focus program at London Book Fair brings two pavilions to the trade show, as well as a stand featuring Sharjah's World Book Capital year. The post Sharjah at London Book Fair: The 2020 Market Focus appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:08:34 UTC ]
More news stories like this | News stories tagged with: #post sharjah #trade show #world book #london book fair


Peaks and troughs for travel market

The market for travel books has struggled in the past year, but publishers are finding ways to rise to the challenges of a tough retail environment, changing trends and a shift to more sustainable travel. Continue reading at The Bookseller

[ The Bookseller | 2020-02-20 13:59:01 UTC ]
More news stories like this | News stories tagged with: #travel books #finding ways


Digital subscriptions help Sweden market rise as physical sales sink

Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller

[ The Bookseller | 2020-02-18 15:14:31 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions #figures show #online stores #physical bookstores #4% decline #physical book


Promotions for McKeown and Dumughn in Bonnier Books UK marketing team

Bonnier Books UK has made two promotions within its adult trade marketing team, promoting Zaffre and Manilla Press marketing director Stephen Dumughn to the newly created role of adult trade marketing director, while making Felice McKeown, head of fiction digital marketing, its new campaigns... Continue reading at The Bookseller

[ The Bookseller | 2020-02-17 21:03:18 UTC ]
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6 Audiobook Narrators I Need to Record More Books ASAP

Here are six narrators, who, as of this writing, have each recorded less than five audiobooks. This reader can't wait to listen to them again. Continue reading at Book Riot

[ Book Riot | 2020-02-17 11:32:05 UTC ]
More news stories like this | News stories tagged with: #audiobook


British Council announces Sharjah market focus programme at LBF

The British Council, in partnership with the Sharjah Book Authority, has announced the Sharjah Market Focus Cultural Programme for the London Book Fair 2020, featuring 12 prominent writers from the UAE. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 19:53:13 UTC ]
More news stories like this | News stories tagged with: #london book fair