HarperCollins executives Sam Missingham and Jim Hanas debunk 6 myths about email marketing for book publishers and share best practices. The post 6 Email Marketing Myths Debunked appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 05:00:29 UTC ]
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Emily Townsend’s reply-all email to executive chairman calls the company’s coverage ‘irresponsible’ and ‘dangerous’A senior News Corp employee has accused the company of “misinformation” and diverting attention from climate change during the bushfire crisis in an explosive all-staff email... Continue reading at The Guardian
[ The Guardian | 2020-01-10 02:32:52 UTC ]
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To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
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Even though the holiday season was below par, Germany’s book market narrowly avoided another major disappointment and finished the year on a positive note. Overall sales were up in 2019 by 1.4% in value. In volume they followed a recent pattern and were down marginally, by 0.4%. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 18:34:07 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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With ongoing operations in Europe and North America, the Russian children's book publisher will focus in 2020 on Japan, China, and Vietnam. The post Russia’s Clever Media Group Eyes Asian Markets in the New Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-01-08 06:30:30 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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Like food? Like comics? Turns out you can combine the two and create a comic cookbook that's a lot like the old Food Network shows. Warning: don't go in hungry. Continue reading at Book Riot
[ Book Riot | 2020-01-06 11:34:10 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Notable deals this week include a major acquisition for MIT Press, a first-person tale of survival on the high seas, and a YA novel that HarperTeen won at auction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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Hodder & Stoughton has promoted Alice Morley to brand director and Caitriona Horne to head of marketing, while Callie Robertson is joining Hodder as digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 05:35:14 UTC ]
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Edelweiss360 is a bookstore-to-consumer marketing tool that will allow booksellers to create and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-02 05:00:00 UTC ]
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Bloomsbury is entering China’s domestic market in a joint venture with state-owned China Youth Publishing Group (CYPG) and its subsidiary Roaring Lion Media (RLM). Continue reading at The Bookseller
[ The Bookseller | 2019-12-01 13:35:55 UTC ]
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Whether you're a regular comic reader or a movie fan, these novels based on comic book characters provide more content with your favorites. Continue reading at Book Riot
[ Book Riot | 2019-11-20 11:42:34 UTC ]
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From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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Initial results from research conducted by Harris Interactive suggests that there may be a growing market for those who both read and listen to books, partially vindicating Audible’s efforts to introduce a facility whereby listeners can also read along with text of the audio. Continue reading at The Bookseller
[ The Bookseller | 2019-11-07 15:59:53 UTC ]
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Chrissy Teigen is a woman of many talents: She started her career as a model, and has since added the titles of cookbook author, entrepreneur, social media maven (and unofficial Queen of Twitter) and more to her resume. It's those accomplishments and accolades that earned her the additional... Continue reading at AdWeek
[ AdWeek | 2019-11-06 02:59:59 UTC ]
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A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age
[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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