Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner inside a life-sized gingerbread house. It was part of the magazine’s fifth annual "Gingerbread Boulevard," an installation Taste of Home has become known for, which involves a life-sized gingerbread house placed in the middle of the park. One of the most difficult tasks in pulling the boulevard together each year has been coming up with “something more dazzling” than in years past, says Vanessa Bailey, senior marketing director at Trusted Media Brands, Taste of Home's parent company. The Gingerbread Boulevard is an example of a tried-and-true tactic among magazines: creating an experience away from print pages or phone screens, connecting directly with readers and potential subscribers. These experiential marketing events, which can range from conferences to pop-up shops or festivals, provide publishers a way to connect advertisers to readers, as well as drive traffic, increase brand awareness and attract new subscribers. For some, it has also become a way to build a synonymous event, one that participants think of when they hear the publication’s name. To build deeper, lasting engagements the events need a unique twist and value proposition, but most importantly, they need to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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Contrary to Sam Leith’s complaints last week, commercial publishers continue to take risks, and put out great and original workIn his article last week, Sam Leith deplored the state of mainstream trade publishing, saying it was “getting dumber by the day”, in contrast to the university presses... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
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Publishing needs to start thinking like a start-up, Faber and Faber's consumer marketing director Matt Haslum has said. Speaking at The Bookseller's Marketing and Publicity Conference today (30th June) during a session on the consumer relationship, Haslum said that to create passionate fans... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Pinterest is a visual discovery tool focused on the future, making it ideal for publishers, the company’s marketing manager Zoe Pearson told delegates at today's Bookseller Marketing and Publicity Conference. “There are a lot of common misconceptions about what Pinterest is. We’re not a social... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Josh Brody, CEO of Pronoun (ex-Vook), outlines his company's aims in refashioning itself as an author-first digital publishing and distribution platform. The post Changing the Perception of Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-01 00:00:00 UTC ]
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Led by increases in the book trade, 2014 sales of graphic novels and periodical comics in North America rose in every sales channel except the newsstand, where sales of periodical comics declined. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-01 00:00:00 UTC ]
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E L James’ Grey had its second straight 300,000-plus weekly print sale—pushing the book's combined UK ebook and physical sales over the 1 million unit mark—while the overall British print books market has experienced its first half-year rise in seven years. Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Orchard Books has acquired The Ethan I Was Before, the middle-grade debut about friendship and grief, from debut author Ali Standish. Jessica Clarke, editorial director at Orchard Books, brokered a five-figure two-book deal with Polly Nolan at the Greenhouse Literary Agency, acquiring UK... Continue reading at The Bookseller
[ The Bookseller | 2015-06-30 00:00:00 UTC ]
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The University of Texas Press is releasing in paperback Sean Wilsey's collection of essays ruminating upon regional peculiarities, 'More Curious.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-30 00:00:00 UTC ]
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The Christy Awards for excellence in fiction were presented Monday at the Christian retail show in Orlando. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-30 00:00:00 UTC ]
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The venerable Berkshire Eagle of Pittsfield, founded in the 1890s and winner of the 1973 Pulitzer Prize for editorial writing, recently published a racist column by a “conservative activist” named Steven Nikitas. After outraged re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
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The backlist of Patrick Süskind’s titles, the internationally acclaimed bestseller Perfume and its follow-up The Pigeon, have been made available in ebook for the first time from today by publisher Hamish Hamilton. Simon Prosser, publishing director of Hamish Hamilton said: "We could not be... Continue reading at The Bookseller
[ The Bookseller | 2015-06-27 00:00:00 UTC ]
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The Bonnier Group is a family-owned international media group based in Sweden with a presence in the U.S., Germany, the U.K. Eastern Europe, and elsewhere. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The growing complexity of international book publishing is reflected in this year’s ranking of the world’s largest publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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EKSMO-AST is the largest general interest publishing company in Russia. The house publishes fiction, nonfiction, children’s, YA, reference and educational books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Shueisha is a major publisher in Japan and the largest manga publisher in the world with a market share in Japan of 30%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Italy’s De Agostini S.p.A. is a family-owned international group, founded in 1901 and controlled by B&D Holding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Scholastic is the world’s largest publisher and distributor of children's books and was established in 1920. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Houghton Mifflin Harcourt is a global educational publishing and technology company that reaches more than 50 million students in the U.S. and 150 other countries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Cambridge University Press publishes 50,000 peer-reviewed academic research under three main publishing groups: Academic, Cambridge English, and Education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Franz Cornelsen is one of Germany’s largest publishers and providers of learning services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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