Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner inside a life-sized gingerbread house. It was part of the magazine’s fifth annual "Gingerbread Boulevard," an installation Taste of Home has become known for, which involves a life-sized gingerbread house placed in the middle of the park. One of the most difficult tasks in pulling the boulevard together each year has been coming up with “something more dazzling” than in years past, says Vanessa Bailey, senior marketing director at Trusted Media Brands, Taste of Home's parent company. The Gingerbread Boulevard is an example of a tried-and-true tactic among magazines: creating an experience away from print pages or phone screens, connecting directly with readers and potential subscribers. These experiential marketing events, which can range from conferences to pop-up shops or festivals, provide publishers a way to connect advertisers to readers, as well as drive traffic, increase brand awareness and attract new subscribers. For some, it has also become a way to build a synonymous event, one that participants think of when they hear the publication’s name. To build deeper, lasting engagements the events need a unique twist and value proposition, but most importantly, they need to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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Simon & Schuster was founded in New York City in 1924 by Richard L. Simon and M. Lincoln ("Max") Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Gruppo editoriale Mauri Spagnol (GeMS) is a privately held publishing group and the third largest publisher in Italy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The growing complexity of international book publishing is reflected in this year’s ranking of the world’s largest publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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HarperCollins is a subsidiary of News Corp., a global media and information services company that covers news and information services, cable network programming, digital real estate services, book publishing, digital education, and pay-TV distribution. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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France Loisir is the largest book club in France. It was founded in 1970 by Bertelsmann and French publisher Presses de la Cité. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Penguin Random House is the world’s leading trade book publisher, comprised of nearly 250 imprints and brands on five continents, with more than 15,000 new titles and 800 million print, audio and ebooks sold annually. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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When it comes to high-calibre non-fiction, risk-averse trade publishing houses are producing too many copycat ‘smart thinking’ books that promise more than they deliver. But praise should be given to the university pressesAmid the ambient wails of doom about the publishing industry, I’d like to... Continue reading at The Guardian
[ The Guardian | 2015-06-26 00:00:00 UTC ]
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The Holtzbrinck Publishing Group is a family-owned company based in Germany. The group’s portfolio includes Macmillan Publishers, Macmillan Science and Education, and Holtzbrinck Digital (Digital Publishing, Marketplaces and eLearning). Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Oxford University Press, a department of the University of Oxford, has a remarkably diverse publishing program that reaches far beyond traditional university presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Springer published 2,400 English-language scientific and professional journals and more than 9,000 new books in 2014, with subjects ranging from science, technology and medicine to business and transportation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Gibson Square is publishing the first edited paperback edition of Sir Walter Scott’s biography of Napoleon, which was originally released in nine volumes in 1827, six years after Napoleon’s death. Continue reading at The Bookseller
[ The Bookseller | 2015-06-26 00:00:00 UTC ]
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Scholastic is the world’s largest publisher and distributor of children's books and was established in 1920. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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RCS MediaGroup is an international multimedia group that publishes daily newspapers, magazines and books and produces radio, television, and new media content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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French publishing company La Martinière was founded in 1992 by Hervé de la Martinière with an initial focus on illustrated photography, heritage, art, and leisure books, and has since expanded to general trade books. La Martinière acquired Seuil in 2004. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Wiley was founded in 1807 and competes in three markets represented by its core divisions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Franz Cornelsen is one of Germany’s largest publishers and providers of learning services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The Thomson Corporation and Reuters Group PLC merged to form Thomson Reuters in 2008. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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With Comic-Con International: San Diego (informally known as SDCC) a week away, its staff and comics publishers are grappling with critical questions about the value and location of the country’s largest comics and pop culture convention. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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The Weka Specialist Publishing House for Public Authorities and Industry was founded by Werner and Karin Mützel in 1973. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Wolters Kluwer is a Dutch global information service company that provides information, software, and services to the legal, business, tax, accounting, finance, audit, risk, compliance, and healthcare markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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