Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner inside a life-sized gingerbread house. It was part of the magazine’s fifth annual "Gingerbread Boulevard," an installation Taste of Home has become known for, which involves a life-sized gingerbread house placed in the middle of the park. One of the most difficult tasks in pulling the boulevard together each year has been coming up with “something more dazzling” than in years past, says Vanessa Bailey, senior marketing director at Trusted Media Brands, Taste of Home's parent company. The Gingerbread Boulevard is an example of a tried-and-true tactic among magazines: creating an experience away from print pages or phone screens, connecting directly with readers and potential subscribers. These experiential marketing events, which can range from conferences to pop-up shops or festivals, provide publishers a way to connect advertisers to readers, as well as drive traffic, increase brand awareness and attract new subscribers. For some, it has also become a way to build a synonymous event, one that participants think of when they hear the publication’s name. To build deeper, lasting engagements the events need a unique twist and value proposition, but most importantly, they need to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
News tagged with:
#target audience
#b2b publications
#bottom lines
Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The... Continue reading at Digiday
[ Digiday | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wild west
HarperCollins is set to release The Story of Kullervo by J.R.R. Tolkien as a novel for the first time later this month. The publisher confirmed that it will release the story on the 27th August, although no further details have yet been given. The story has been published once before – as part... Continue reading at The Bookseller
[ The Bookseller | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#27th august
#standalone book
Several western journalists have accused Algoritm Publishing House in Russia, a firm that specializes in political titles on Putin, of plagiarism. The post Russia’s Algoritm Publishing House Accused of Piracy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post russia
#piracy appeared
Holtzbrinck Publishing Group has reorganised its management structure following the formation of Springer Nature earlier this year, with Macmillan's John Sargent assuming the role of HPG's executive vice president, reporting to group c.e.o. Stefan von Holtzbrinck. Springer Nature chief... Continue reading at The Bookseller
[ The Bookseller | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#macmillan science
#management structure
How Scotland is planning to ramp up worldwide attention for its relatively small publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing scotland
Three twenty-something Somali-Canadian siblings have launched Qurtuba Publishing House focusing on Muslim-interest titles, covering business and more. The post Somali Sisters Launch Qurtuba Publishing House in Ottawa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this |
Writers consider legal action against Moscow publishing house after discovering series about president circulated in their names. The Moscow Times reportsA Russian publishing house has printed a series of books about Vladimir Putin under the names of prominent western analysts and journalists –... Continue reading at The Guardian
[ The Guardian | 2015-08-11 00:00:00 UTC ]
More news stories like this |
Top ten books and websites recommended by speakers at this year's Yale Book Publishing Course to improve the way you work. The post Top 10 Reads from Yale Book Publishing Course All-Stars appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-10 00:00:00 UTC ]
More news stories like this |
Move targets growing, wealthy demographic. The post Why Boston Magazine Is Publishing a Chinese-Language Edition appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#chinese-language edition
At age 99, renown indie publisher George Braziller looks back on 70 years in the book business, and a career that saw him rub shoulders with Sartre and PicassoHe pursued Jean-Paul Sartre in Paris, dined with Pablo Picasso in Antibes, and rescued New Zealand’s Janet Frame from the manuscript... Continue reading at The Guardian
[ The Guardian | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pablo picasso
#art books
#publish books
BBC reporter Andrew Hosken builds a comprehensive picture of the Islamic State, their ideology, and what life is like under their regime. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comprehensive picture
#islamic state
In Greece, publishers have stopped printing and bookstore sales have dropped of as much as 90% since new capital controls went into effect in June. The post Greek Publishing’s Summer of Discontent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#discontent appeared
#bookstore sales
Book publishing is an absolute meritocracy, if you disregard all the deeply ingrained misogyny and racism. Wait ... Continue reading at HuffPost
[ HuffPost | 2015-08-06 13:54:21 UTC ]
More news stories like this | News stories tagged with:
#book publishing
#publishing industry
Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek
[ AdWeek | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad business
#daily mail
#ad agency
#general manager
#stay afloat
#major players
In a new survey on self-publishing in Germany, indie authors report more satisfaction, longer term commitments to self-publishing, and wariness of traditional publishers. The post The State of Self-Publishing in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#germany appeared
#traditional publishers
Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World
[ PC World | 2015-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish content
#select group
A timely inquiry today, something for small publishers to consider. As my colleague Philip Jones wrote here at The FutureBook last week, the ebook market "that once was booming is now maturing. Continue reading at The Bookseller
[ The Bookseller | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small publishers
#ebook market
Our August 2015 selection from BlueInk Review, a service which reviews self-published books, ranges from fantasy to middle grade, memoir to self-help The post August 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top reviews
#self-published books
#blueink review
#middle grade
Ferol Vernon of Written Word Media argues that online, email book marketing is at its most effective when addressing readers in precise verticals. The post Can Technology Replicate Word-of-Mouth Book Marketing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
More news stories like this |
Media Source CEO, Randy Asmo will serve as interim publisher while a search is conducted for Singer's replacement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-03 00:00:00 UTC ]
More news stories like this |