Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner inside a life-sized gingerbread house. It was part of the magazine’s fifth annual "Gingerbread Boulevard," an installation Taste of Home has become known for, which involves a life-sized gingerbread house placed in the middle of the park. One of the most difficult tasks in pulling the boulevard together each year has been coming up with “something more dazzling” than in years past, says Vanessa Bailey, senior marketing director at Trusted Media Brands, Taste of Home's parent company. The Gingerbread Boulevard is an example of a tried-and-true tactic among magazines: creating an experience away from print pages or phone screens, connecting directly with readers and potential subscribers. These experiential marketing events, which can range from conferences to pop-up shops or festivals, provide publishers a way to connect advertisers to readers, as well as drive traffic, increase brand awareness and attract new subscribers. For some, it has also become a way to build a synonymous event, one that participants think of when they hear the publication’s name. To build deeper, lasting engagements the events need a unique twist and value proposition, but most importantly, they need to... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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The Beijing International Book Fair (BIBF) 2015 took place in the last week of August under a storm cloud of a slightly weakened Chinese economy and a tumbling stock market. Yet at BIBF, Chinese and foreign publishers were talking of a bright and sunny future: a book trade that is solid... Continue reading at The Bookseller
[ The Bookseller | 2015-09-12 00:00:00 UTC ]
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Two publishing professionals have brought a production of Melanie Marnich’s 'These Shining Lives' to the Pleasance Theatre in London. Kate Moore, a former PRH editorial director who now works as a freelance writer and editor, is directing the play, while Anna Marx, commissioning editor at John... Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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Scottish publisher Freight Books has acquired fellow Glasgow-based independent publisher Cargo Publishing. The deal, for an undisclosed sum, was completed last week, with authors informed this week. Gill Tasker and Helen Sedgwick, the directors of Cargo, will work for Frieght on a consultancy... Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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Pavilion Books is to publish a cookbook to raise money for Syrian relief efforts, with recipes donated by chefs including Yotam Ottolenghi, Claudia Roden and Anthony Bourdain. Author Barbara Abdeni Massaad and Michel Moushabeck at US publisher Interlink Books came up with the idea of Soup for... Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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Kevin DiCamillo explains how monk and author Thomas Merton's influence on Catholic and Christian publishing still resonates today. The post Thomas Merton and the Creation of Religious Trade Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-11 00:00:00 UTC ]
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Andersen Press is set to publish the winners of this year’s US Caldecott and Newbery medals, The Adventures of Beekle: The Unimaginary Friend by Dan Santat and The Crossover by Kwame Alexander The Crossover, which won the Newbery Medal for fiction, tells the story of brothers who are rivals on... Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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Start Publishing has acquired North American ebook and, where available, audio rights to 16 titles published by the U.K’s. Accent Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Tuskar Rock Press will publish I Love Dick, the autobiographical-novel by American writer Chris Kraus. The book was originally published in 1997 by Kraus’s own Semiotext(e) Press. This is the first time it will be available as a UK edition. I Love Dick merges fiction and memoir to tell the... Continue reading at The Bookseller
[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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Some publishers took a cautious approach to posting straight to Facebook, but many are going all in with Apple News, with plans to post their full online content offering to the app when it launches Sept. 16. The approach reflects a growing acceptance by publishers that they need to go where the... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
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"Trade publishing seems mostly to have forgotten it even has a neighbour," says Alastair Horne in his #FutureBook15 manifesto. "Unlike the music and trade publishing industries, scholarly publishing went digital of its own volition, and kept control of its routes to market." Horne admonishes,... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Lisa Milton is to join HarperCollins as executive publisher of its Harlequin UK publishing division, with Tim Cooper, UK managing director, departing. The development follows the relocation of the company from its Richmond base to HarperCollins’ office at London Bridge over the summer with the... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
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‘I am not departing by choice’ – former investment banker hired a year ago by Tribune Publishing announces departure on Facebook, saying email was cut off Tribune Publishing Company has fired the publisher of the Los Angeles Times after little more than a year on the job.Tribune gave no public... Continue reading at The Guardian
[ The Guardian | 2015-09-09 00:00:00 UTC ]
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Abbey Klaassen is joining 360i as its new chief marketing officer following almost a year at the shop's parent company Dentsu Aegis.Ms. Klaassen, a former Ad Age editor and associate publisher, will succeed Amanda Malko at 360i, who is leaving the agency after eight years."When [360i] Chairman... Continue reading at Advertising Age
[ Advertising Age | 2015-09-09 00:00:00 UTC ]
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Are adult coloring books a new spiritual practice? What can Christians can learn from Confucius? These are a few of the questions answered in popular news items today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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By order of the U.S. Bankruptcy Court, Tiger Capital Group’s Remarketing Services Division, Hilco Industrial, The Branford Group, andNortheast Printing Machinery will conduct a two-day live webcast auction on S ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-09 00:00:00 UTC ]
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After Michael Derrick Hudson adopted an Asian pseudonym, he landed a poem in the 'Best American Poetry' anthology, prompting anger, recrimination and debate. The post Yi-Fen Chou: The White Author Who Went Asian to Get Published appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-09 00:00:00 UTC ]
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When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Annette Thomas, Stephen Page and Susan Jurevics are the keynote speakers for this year’s FutureBook Conference, the largest digital publishing gathering in Europe. Nigel Roby, chief executive and publisher of The Bookseller, has also unveiled what is to be a week-long sequence of events... Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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Lynn Cully has been appointed publisher at Kensington Publishing Corp., replacing Laurie Parkin, who left Kensington in May 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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