Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020 Investment and Growth Survey indicate that publishers are optimistic they can leverage new revenue and audience sources to fuel growth for their businesses. To help publishers think outside the box, we examined three ways that creative newspapers and magazines are developing new sources of revenue. Develop An Information Services Side-Business Publishers can leverage their subscriber relationships to create and sell products through email, says San Diego-based publishing consultant Michael Senoff, founder and CEO of HardToFindSeminars.com. Over the last 20 years, Senoff has published 800 pages of free in-depth material on business building, peak performance, job searching, marketing and negotiation. His site includes interviews with experts such as Jack Canfield as well as paid courses developed from interviews with subject matter experts. Senoff invites visitors to subscribe to an email newsletter, where he sends a mixture of free information and offers for the 40+ information products he’s created. He funds his entire company from his base of 14,000 subscribers, and he says every single publication has a similar opportunity to create and publish their own information products. “If... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Striking union members at HarperCollins have approved a tentative agreement reached last week and will return to work Tuesday, ending a walkout that lasted more than three months and became the center of an ongoing debate about salaries in the industry Continue reading at ABC News
[ ABC News | 2023-02-16 23:11:22 UTC ]
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With recent book bans in the U.S. causing alarm across the country, it's more crucial than ever to show support for literature in its many forms. As books by Black writers continue to be among the most targeted by extremist groups, Black authors, publishers and supporters are working double time... Continue reading at AdWeek
[ AdWeek | 2023-02-16 17:50:25 UTC ]
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What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. Continue reading at Digiday
[ Digiday | 2023-02-16 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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A debut novel from Kira Yarmysh, a longtime critic of Vladimir Putin, offers an intimate look at political imprisonment. Continue reading at The New York Times
[ The New York Times | 2023-02-06 10:00:09 UTC ]
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“Why I’m still on strike.” Olivia McGiff’s portraits from the HarperCollins picket line. | Lit Hub “Writers are read for how they write, not what they write about.” Henry Louis Gates Jr. on what makes a “classic” African American text. | Lit Hub Criticism How Jane Fonda somehow combined dance... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-04 11:30:51 UTC ]
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The ALA's first in-person LibLearnX is in the books; book bans (and Florida) stay in the news; and the Urban Library Council releases a white paper addressing food insecurity in our communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
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A community of Black writers and readers, the group is partnering with Little Free Library to bring more free libraries to Black communities across the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
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I really love my job. As a book cover designer, I get to read unseen manuscripts and create art to swaddle them in, a visual blanket in which to usher them into the light of day. Working for a major publisher like HarperCollins means my work will be seen around the world, in airports and […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-30 09:55:32 UTC ]
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Having written and taught short stories for many years, I’ve become increasingly interested in writers who are pushing the edge of how “story” is defined. While “flash fiction” and “micro fiction” are buzzy terms, writing extremely short pieces is nothing new—as I tell my students, Poe did it,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-20 09:53:22 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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As many in the accessibility community will tell you, inclusive design isn’t an endeavor that’s “one and done.” It’s a continuous, ongoing effort to ensure that as new products and services are made, people with different needs or disabilities aren’t left out. Over the last three years, Engadget... Continue reading at Engadget
[ Engadget | 2023-01-16 15:00:07 UTC ]
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Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday
[ Digiday | 2023-01-05 15:47:27 UTC ]
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Hervé Tullet is a perennial favorite among buyers and sellers of children’s books as well as among the art crowd. His books have been translated into many languages, and he’s been featured in exhibitions around the world. * THE BOOKS Comment papa a rencontré maman (How dad met mom), Hachette... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-21 09:52:36 UTC ]
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Coca-Cola is the latest major brand to branch out into entertainment, with the release of a film anthology series on Prime Video that tells stories about Christmas. The anthology is the first project from Coca-Cola's new entertainment platform, "Real Magic Presents," which will see the brand... Continue reading at AdWeek
[ AdWeek | 2022-12-08 14:42:08 UTC ]
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According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget
[ Engadget | 2022-12-05 12:15:07 UTC ]
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Entertainment trade publisher Variety, part of Penske Media Corporation, has notched a year of record revenue and reach, partly thanks to capitalizing on heightened consumer interest in the rapidly transforming film and television industry. The publisher posted the highest-ever revenue of its... Continue reading at AdWeek
[ AdWeek | 2022-12-05 12:11:04 UTC ]
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The literary journal attracted great names. Its issues sold well. And then it was over — a fate that offers insight into the tenuous place of literary magazines in the American publishing landscape. Continue reading at The New York Times
[ The New York Times | 2022-12-03 14:55:20 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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Sure, R&D is expensive, but the issues run deeper. When Amazon CEO Andy Jassy announced earlier this week that Amazon would be conducting layoffs, he called out one team in particular: devices and books, which is responsible for products including Alexa, Kindle readers, Echo smart speakers,... Continue reading at Fast Company
[ Fast Company | 2022-11-26 05:00:00 UTC ]
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