Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020 Investment and Growth Survey indicate that publishers are optimistic they can leverage new revenue and audience sources to fuel growth for their businesses. To help publishers think outside the box, we examined three ways that creative newspapers and magazines are developing new sources of revenue. Develop An Information Services Side-Business Publishers can leverage their subscriber relationships to create and sell products through email, says San Diego-based publishing consultant Michael Senoff, founder and CEO of HardToFindSeminars.com. Over the last 20 years, Senoff has published 800 pages of free in-depth material on business building, peak performance, job searching, marketing and negotiation. His site includes interviews with experts such as Jack Canfield as well as paid courses developed from interviews with subject matter experts. Senoff invites visitors to subscribe to an email newsletter, where he sends a mixture of free information and offers for the 40+ information products he’s created. He funds his entire company from his base of 14,000 subscribers, and he says every single publication has a similar opportunity to create and publish their own information products. “If... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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England's merged Cambridge University Press & and Assessment reports record revenues and numbers of users in 2022-2023. The post Year End: Cambridge University Press Reports Record £1 Billion in Revenue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-12 20:15:01 UTC ]
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Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday
[ Digiday | 2023-12-05 15:08:37 UTC ]
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Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
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Southern California Independent Bookstore Bestsellers list for Sunday, December 3 Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-11-29 14:00:57 UTC ]
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If you use Goodreads at all, you’ve likely noticed that the platform allows you to “rate” your “reads” using “stars” (those are scare quotes). If you use Goodreads regularly, you probably know that the ratings system is, in a word, fucked. Why does literally every Colleen Hoover book have over... Continue reading at Literrary Hub
[ Literrary Hub | 2023-11-21 17:28:32 UTC ]
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Farah Ali’s debut novel The River, The Town is a haunting portrait of lives relegated to the margins by capitalism and its resulting byproduct: the inequitable distribution of resources. The world of the novel centers two places, the Town and the City, and the narrative focus, in typical... Continue reading at Electric Literature
[ Electric Literature | 2023-11-20 12:01:00 UTC ]
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To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
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Netflix’s new prestige sci-fi show is delayed until March 22, 2024. 3 Body Problem was originally scheduled to debut in 2023, before being pushed back to January 2024, and now March. Just as the initial delay was accompanied by a teaser trailer, so too is this one: 3... Continue reading at Engadget
[ Engadget | 2023-11-11 00:44:30 UTC ]
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Don't know too much about money or how it's used, and has been used, to further national, and personal, interests? And at what cost, literally and figuratively? Want to learn? These new are books for you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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These three new romances—spanning the Scottish Highlands, Victorian England, and outer space—deliver fresh takes on the enemies-to-lovers trope that are sure to dazzle fans of sparring hearts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-10 05:00:00 UTC ]
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The PRH sales veteran has been promoted to the newly created position of chief revenue officer, from president of sales and marketing, at Penguin Random House U.S. The division's Jeff Weber and Michael Rotondo also received promotions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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Don't know too much about money or how it's used? Want to learn? These new are books for you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-09 05:00:00 UTC ]
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Among the week's headlines: the Alabama Public Library Service suggests moving on from the ALA's Library Bill of Rights; an Arkansas librarian recently fired for defending the freedom to read has no regrets (and a lawyer); lawmakers in Massachusetts consider a new library e-book bill; and Barack... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Stephanie Land's second memoir, 'Class,' a sequel to her blockbuster debut, 'Maid,' follows her journey to get an education — and holds readers at a distance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
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Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday
[ Digiday | 2023-10-24 13:02:04 UTC ]
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These new debuts—an exploration of power and technology, an odyssey through an imagined metropolis, and a clever murder mystery—announce the arrival of three fiction writers to watch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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Get a backstage pass to the lives of Madonna, Tupac, and George Harrison in these biographies, which hit bookstore shelves this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-20 04:00:00 UTC ]
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The awards partnership between Penguin Random House and We Need Diverse Books will award $60,000 in scholarships. Continue reading at Book Riot
[ Book Riot | 2023-10-18 18:22:57 UTC ]
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CEO Michael Pietsch said the 5.2% decline was attributable to "a lighter publication schedule" compared to the same period last year and "a downward trend" in the overall publishing market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
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Ever wonder how a dictionary, a NASA telescope, or a handcrafted wooden globe gets made? These new books will tell you. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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