Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020 Investment and Growth Survey indicate that publishers are optimistic they can leverage new revenue and audience sources to fuel growth for their businesses. To help publishers think outside the box, we examined three ways that creative newspapers and magazines are developing new sources of revenue. Develop An Information Services Side-Business Publishers can leverage their subscriber relationships to create and sell products through email, says San Diego-based publishing consultant Michael Senoff, founder and CEO of HardToFindSeminars.com. Over the last 20 years, Senoff has published 800 pages of free in-depth material on business building, peak performance, job searching, marketing and negotiation. His site includes interviews with experts such as Jack Canfield as well as paid courses developed from interviews with subject matter experts. Senoff invites visitors to subscribe to an email newsletter, where he sends a mixture of free information and offers for the 40+ information products he’s created. He funds his entire company from his base of 14,000 subscribers, and he says every single publication has a similar opportunity to create and publish their own information products. “If... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Final sales numbers for 2021 from the Association of American Publishers show a 12.3% increase in industry sales, with total sales hitting $29.33 billion, up from $26.1 billion in 2020. Easing of the pandemic in 2021 had a significant impact on industry results. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-16 04:00:00 UTC ]
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As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age
[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Titles for many tastes: a posthumous memoir by Michael K. Williams, a new recording of an 18th-century romance and a sweeping African novel Continue reading at The Washington Post
[ The Washington Post | 2022-09-10 11:00:03 UTC ]
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In detailing ouster from the Southern District of New York, Geoffrey Berman says former Attorney General William Barr ‘was desperate,’ cites Barr's interference in other investigations Continue reading at The Washington Post
[ The Washington Post | 2022-09-09 13:55:14 UTC ]
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The best YA book deals of the day, sponsored by Nothing More to Tell by Karen M. McManus.`Nothing More to Tell by Karen M.... Continue reading at Book Riot
[ Book Riot | 2022-09-03 10:30:00 UTC ]
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In ‘Slaying the Dragon,’ Ben Riggs chronicles the rise and fall of the company behind the granddaddy of role-playing games Continue reading at The Washington Post
[ The Washington Post | 2022-08-26 12:00:00 UTC ]
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In the absence of in-person regional trade shows and conferences the past few years, two Midwestern booksellers who craved connection began organizing in-person bookseller gatherings on their own. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-26 04:00:00 UTC ]
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While other future novelists were discussing iambic pentameter and leitmotifs, Gina Chen immersed herself in computer science. Continue reading at The New York Times
[ The New York Times | 2022-08-25 09:00:11 UTC ]
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The first major review for Breaking History—odious lickspittle Jared Kushner’s memoir about his tenure at the Trump White House—has dropped, and it is a doozy. Published by Broadside Books (a lamentable neocon imprint of Harper Collins which boasts a stable full of prize grievance ponies like... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-17 15:19:36 UTC ]
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With a reputation for having more authors per capita than any other country, Iceland is a destination for readers. Olaf Olafsson, whose most recent book is “Touch,” leads a literary stroll through its capital. Continue reading at The New York Times
[ The New York Times | 2022-08-17 09:00:05 UTC ]
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A huge increase in sales through its physical stores offset a decline in online sales, leading to a 18.9% increase in total sales at Indigo Books & Music in the quarter ended July 2, 2022 compared with the same period of 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-11 04:00:00 UTC ]
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Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian
[ The Guardian | 2022-08-08 23:21:18 UTC ]
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We look back on our coverage of the first American Booksellers’ Association convention, held July 24, 1901, in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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We look back on our coverage of the first American Booksellers’ Association convention, held July 24, 1901, in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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Rosie Perez narrates Ronnie Spector’s new memoir. Also, the latest from Patrick Radden Keefe and Dan Fesperman Continue reading at The Washington Post
[ The Washington Post | 2022-07-29 11:00:19 UTC ]
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Journalist Philip Short asks what motivates Putin — and blames the United States for some of his bad behavior. Continue reading at The Washington Post
[ The Washington Post | 2022-07-22 12:00:04 UTC ]
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Michael Crummey, an award-winning author whose poetry and prose explore the region and its capital, St. John’s, shares book recommendations, local vocabulary and where to find a good pint. Continue reading at The New York Times
[ The New York Times | 2022-07-20 09:00:09 UTC ]
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Roughly 100 unionized HarperCollins workers began picketing the publisher's New York headquarters this morning as part of a one-day strike in their fight for a new contract. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020... Continue reading at AdWeek
[ AdWeek | 2022-07-12 10:01:54 UTC ]
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Rereading a beloved book is one of many strategies our readers shared for reversing a rut. Continue reading at The Washington Post
[ The Washington Post | 2022-07-11 15:00:32 UTC ]
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