Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020 Investment and Growth Survey indicate that publishers are optimistic they can leverage new revenue and audience sources to fuel growth for their businesses. To help publishers think outside the box, we examined three ways that creative newspapers and magazines are developing new sources of revenue. Develop An Information Services Side-Business Publishers can leverage their subscriber relationships to create and sell products through email, says San Diego-based publishing consultant Michael Senoff, founder and CEO of HardToFindSeminars.com. Over the last 20 years, Senoff has published 800 pages of free in-depth material on business building, peak performance, job searching, marketing and negotiation. His site includes interviews with experts such as Jack Canfield as well as paid courses developed from interviews with subject matter experts. Senoff invites visitors to subscribe to an email newsletter, where he sends a mixture of free information and offers for the 40+ information products he’s created. He funds his entire company from his base of 14,000 subscribers, and he says every single publication has a similar opportunity to create and publish their own information products. “If... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
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Karen Cheung introduces readers to an array of characters and tackles themes such as belonging, postcolonial identity and the meaning of home in a nearly uninhabitable city of tiny apartments and stratospheric rent. Continue reading at The Washington Post
[ The Washington Post | 2022-03-01 12:00:37 UTC ]
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In 1989, Iran’s ruler, Ayatollah Khomeini, issued a fatwa against Salman Rushdie for writing The Satanic Verses. PW’s in-depth coverage looked at the industry’s response to this unprecedented situation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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The third installment in the AAPI Communities in Conversation series will feature Sara Desai, author of 'The Singles Table' and Jen Frederick, author of 'Seoulmates' in conversation with librarian Seungyeon (Sue) Yang-Peace from the Las Vegas-Clark County Library District. The live stream is set... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-17 05:00:00 UTC ]
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Indigo Books & Music, Canada's leading book retailer, reported strong results for its third quarter ended January 1, 2022 with revenue up 17.9% and earnings jumping. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-14 05:00:00 UTC ]
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The National Book Award finalists Leslie Connor and Sara Zarr explore that frustrating time between childhood and adolescence. Continue reading at The New York Times
[ The New York Times | 2022-02-11 05:19:32 UTC ]
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Along with announcing the Galaxy S22 lineup, Samsung has refreshed its range of tablets — which some folks already had an inkling about after earlierleaks. For the first time, Samsung is introducing an Ultra tablet, which aligns with the Ultra branding the company slaps on its highest-end... Continue reading at Engadget
[ Engadget | 2022-02-09 15:00:19 UTC ]
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Scout Comics, a small indie comics and graphic novel publisher, has grown quickly since its launch in 2015, thanks to both its list and an unusually diverse business model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-02 05:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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A nonbinary teenager on their way home from an eating -disorder treatment center who tries to convince a stranger she is not a vampire, an aspiring fashion designer/dry-cleaning worker who develops an obsession with a customer, a community of people with Hansen’s disease that welcome and attempt... Continue reading at Electric Literature
[ Electric Literature | 2022-01-27 12:00:00 UTC ]
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Trapeze has signed Nihal Arthanayake’s "game-changing" Let’s Talk: How to Have Better Conversations following a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 22:13:43 UTC ]
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Johann Hari's "Stolen Focus" examines how technology robs us of our attention, and how to get it back. Continue reading at The Washington Post
[ The Washington Post | 2022-01-22 12:00:15 UTC ]
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Unit sales of print books dropped 3% in the week ended Jan. 15, 2022, from the comparable week last year, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Weak nonfiction sales dragged down total unit sales of print books last week, with total sales dropping 3% compared to the week ended January 16, 2021, at outlets that report to BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-20 05:00:00 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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Fourth Estate has triumphed in an 11-publisher auction for Yomi Adegoke’s "entertaining and daring" debut novel. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 11:55:31 UTC ]
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The Publishers Association says the industry could benefit "significantly" from a new UK trade deal with India. Continue reading at The Bookseller
[ The Bookseller | 2022-01-13 14:31:32 UTC ]
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Usborne has triumphed in a seven-way auction for a middle-grade story by debut author G M Linton celebrating family, friendship and being proud of who you are and your heritage. Continue reading at The Bookseller
[ The Bookseller | 2022-01-12 02:12:44 UTC ]
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Swedish audio streaming company Storytel’s revenues for the last quarter of 2021 were up 20% on the previous year, in line with its forecast. Continue reading at The Bookseller
[ The Bookseller | 2022-01-11 18:19:04 UTC ]
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In “Lost & Found,” Kathryn Schulz explores the confluence of death, love and hope. Continue reading at The New York Times
[ The New York Times | 2022-01-11 10:00:05 UTC ]
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