Mark it on your calendar: Come early 2018, autoplay video with sound will be killed off by browsers like Google Chrome and Microsoft Edge. Although the news is likely to be celebrated by consumers, many publishers will mourn the ad format's death.Autoplay-with-sound's execution comes at the hands of Google, Facebook, the Washington Post, GroupM and Procter & Gamble among many other large industry players. They're all part of what's known as the Coalition for Better Ads, which surveyed some 25,000 people in the U.S. and abroad to find out exactly what ad types are the most annoying.Its findings were hardly surprising: people disliked autoplay video with sound, ads that quickly flash and change colors, and ads that consume an entire screen before you get to your content (think Forbes). Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-14 00:00:00 UTC ]
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In celebration of its 35th anniversary, Cleis Press will offer a wide assortment of lively events and promotions during BEA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Fast-growing millennial publisher Mic has the luxury of starting from scratch with its six-month-old video strategy. That means betting heavily on Facebook. On Tuesday, Mic released the eighth episode of its debut video series, &ldq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-20 00:00:00 UTC ]
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USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age
[ Advertising Age | 2015-05-20 00:00:00 UTC ]
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Six years after Book Soup founder Glenn Goldman’s death, his iconic bookstore on Los Angeles’s Sunset Strip is getting ready to celebrate its 40th birthday over the June 12–14 weekend. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
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Wal-Mart Stores' planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won't be easy.Wal-Mart announced plans yesterday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is... Continue reading at Advertising Age
[ Advertising Age | 2015-05-14 00:00:00 UTC ]
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Selected out of over 100 print magazines and 270 covers. The post The New Yorker’s “Broken Arch” is ASME’s Cover of the Year appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-14 00:00:00 UTC ]
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Author and writing coach William Zinsser, who penned the best-selling book On Writing Well, dies in New York, aged 92. Continue reading at BBC News
[ BBC News | 2015-05-13 00:00:00 UTC ]
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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The Wake wins honour from the Bookseller magazine, recognising both the book and its innovative publisher UnboundPaul Kingsnorth’s crowdfunded novel The Wake, which the author wrote in an invented form of Old English and originally envisaged self-publishing, has won the inaugural book of the... Continue reading at The Guardian
[ The Guardian | 2015-05-12 00:00:00 UTC ]
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Paul Kingsnorth’s The Wake, published by crowd-funding platform Unbound, has been named the inaugural Book of the Year at the Bookseller Industry Awards 2015. The book is written in re-imagined old English and set in 1066, and was longlisted for the Man Booker Prize and the Folio Prize,... Continue reading at The Bookseller
[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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'Biblical Archaeology Review' has spent four decades covering a contentious field, standing for authenticity amid controversial claims. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on... Continue reading at Digiday
[ Digiday | 2015-05-11 00:00:00 UTC ]
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Hatched over coffee 20 years ago, the Hub City Writers Project has grown into an indie press, a nonprofit bookstore and driving force behind the literary arts in Spartanburg, SC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
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For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek
[ AdWeek | 2015-05-06 00:00:00 UTC ]
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As the fictional anniversary of a 'Harry Potter' battle was celebrated, Rowling took to social media to apologize to fans for killing off a beloved character. More may be coming. 'I thought I might apologise for one death per anniversary,' the author wrote. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-05 00:00:00 UTC ]
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For the first time since Publishers Weekly began singling out outstanding sales representatives more than 15 years ago, a children’s rep has been named PW Rep of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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In the late 1970s, Mitchell Kaplan dropped out of law school in Washington, D.C., with the dream of opening an independent bookstore in South Florida, where he grew up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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Bloomberg Media made a case to advertisers today that it could target consumers of various generations across distribution platforms at its first Digital Content NewFronts presentation. Part of the 34-year-old media company's pitch revolved around a message that suggested we're all acting like... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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