Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the social media platform said it served 1 billion videos daily, though an Adweek source says that figure has ballooned to 3 billion videos every day. 2. Starting next month—as in less than two weeks from today—some agencies will start demanding 100 percent ad viewability from publishers, Digiday reports. If advertisers are serious about that mandate, well, that's a debate that could quickly turn into a scrum in early '15. In April, the Media Ratings Council established a standard that half of an ad needs to be in view for one second in order for it to count as a chargeable impression. 3. According to new stats from Salesforce, 86 percent of brand marketers say that building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have the needed infrastructure to bring the concept to fruition. 4. Barbie has the largest social media following when it comes to toy brands, per Brand Chorus' research, though Lego's marketers do the most with their following, which includes 10 million Facebook fans. 5. Combining Google's search advertising data and location data, Famous Footwear said that 15 to 17 percent of the clicks on its Google ads have... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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Philip Pullman’s His Dark Materials, collated into a single e-book, has subtly knifed Lee Child in the back to claim the Weekly E-Book Ranking number one. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 09:51:32 UTC ]
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Among the headlines this week: ALA applauds Trump's choice to lead IMLS; the simple reason why some librarians believe Macmillan's e-book embargo is destined to flop; and administrators finally come clean about why a YA author's library visit was canceled. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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A series of "lunch & learn" masterclasses are to take place at FutureBook Live, featuring sessions on audio publishing, effective innovation, using consumer data and digital marketing. Continue reading at The Bookseller
[ The Bookseller | 2019-11-04 13:45:03 UTC ]
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Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 13:43:25 UTC ]
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In written testimony made public this week, American Library Association officials told lawmakers that “unfair behavior by digital market actors—and the outdated public policies that have enabled them—is doing concrete harm to libraries.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
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Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 18:00:32 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Driven by a number of acquisitions and hundreds of bestselling books, profits at Penguin Random House jumped 33.0% in the first half of 2019 over the comparable period in 2018 and revenue rose 11.3%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
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Eastside Media Corp. was founded by Eric LaFontaine, former Puget Sound Business Journal Publisher Mike Flynn and former USA Today Sports Vice President Patrick Scanlon. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-08-16 05:46:26 UTC ]
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Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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Ahead of Robert Mueller's testimony next week, the DPLA issues an upgraded free e-book edition of the Mueller Report; for a seventh straight year, digital audio sales show robust sales growth; and, the Little Free Library project hires a new executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Pamela Dorman pays up for a debut novel by a former publicity director at Penguin Books Canada, and Princeton University Press lands a big book on the gender pay gap in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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This week: Colson Whitehead's new novel, plus George Takei's new graphic memoir. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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Mo Willems has the #5 book in the country with 'The Pigeon Has to Go to Schooll!' Plus we look at books that got a boost around the July 4 holiday, and notable debuts of the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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The growing popularity of ebooks in Russia is prompting some publishers to look at online serialization as an option for distribution and sales, both as an offer to consumers and to writers of works in progress. The post Russian Book Market Players Explore Digital Serialization appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-20 05:30:42 UTC ]
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This week: new books from Clive Cussler and Jennifer Weiner, plus a very creepy novel about a creative writing M.F.A. program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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Karen Kilgariff and Georgia Hardstark have the #1 book in the country with ‘Stay Sexy & Don’t Get Murdered.’ Plus South Carolina favorite Dorothea Benton Frank returns with ‘Queen Bee,’ and journalist Tony Horwitz’s ‘Spying on the South’ makes its list debut. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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Among the week's headlines: IMLS announces the winners of the 2019 National Medal for Museum and Library Service, the nation’s highest honor given to libraries and museums; NYPL taps a new leader; And, Congress is poised to boost federal library funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
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DPLA, partners, announce their next move in pursuit of a "library-controlled" ebook lending platform; Ontario proposes to cut library funding in half; and remembering Susan K. Nutter, one the greats in academic librarianship. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-19 00:00:00 UTC ]
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Allende jumps to Ballantine, Mulholland goes big for The Chain, Nikki Haley signs with St. Martin’s, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
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