Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the social media platform said it served 1 billion videos daily, though an Adweek source says that figure has ballooned to 3 billion videos every day. 2. Starting next month—as in less than two weeks from today—some agencies will start demanding 100 percent ad viewability from publishers, Digiday reports. If advertisers are serious about that mandate, well, that's a debate that could quickly turn into a scrum in early '15. In April, the Media Ratings Council established a standard that half of an ad needs to be in view for one second in order for it to count as a chargeable impression. 3. According to new stats from Salesforce, 86 percent of brand marketers say that building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have the needed infrastructure to bring the concept to fruition. 4. Barbie has the largest social media following when it comes to toy brands, per Brand Chorus' research, though Lego's marketers do the most with their following, which includes 10 million Facebook fans. 5. Combining Google's search advertising data and location data, Famous Footwear said that 15 to 17 percent of the clicks on its Google ads have... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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Allende jumps to Ballantine, Mulholland goes big for The Chain, Nikki Haley signs with St. Martin’s, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-12 00:00:00 UTC ]
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Why a controversial copyright reform bill in Europe just might sway the EU parliamentary elections this spring; drag queen story hours continue to draw cowardly threats, and enormous support; and Kevin Kelly offers a mindblowing take on our AR-driven future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-15 00:00:00 UTC ]
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UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian
[ The Guardian | 2019-02-13 00:00:00 UTC ]
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When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
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The athlete-centric sports publisher has laid off eight employees as the business undergoes a strategic shift. The post Bad week for digital media: The Players’ Tribune lays off eight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-26 00:00:00 UTC ]
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Hardback books benefitted the most from the uptick in trade book revenue, with 28.5-percent growth compared to November 2017. The post American Market StatShot Report: Double-Digit Trade Growth in November appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-16 00:00:00 UTC ]
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NBA finalist Téa Obreht sells a novel to Random House, Beach Lane buys an Amy Cherrix picture book for six figures, Avery picks up a title on gut health for a rumored high-six-figure sum, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
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This week: the winner of the 2018 Man Booker Prize, plus Yan Lianke's satiric, chilling take on China’s policy of forced cremation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
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The Scottish Granny creates another viral hit with ‘I Need a New Butt!’ Plus QVC host David Venable’s latest cookbook is the second bestselling title in the country, and ‘A Dog’s Purpose’ heads to the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
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This week's hot books include an Italian novel about the downfall of Lehman Brothers that has won the Prix du Meilleur Livre Etranger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-06 00:00:00 UTC ]
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This week: Amparo Dávila's creepy story collection, plus the lies women tell about sex—and the truths they reveal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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The #1 book in the country is 'Whose Boat Is This Boat?,' a parody picture book by the staff of 'The Late Show' with Stephen Colbert. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Nina Simone’s daughter, Lisa Simone, sells her story; HC invests in a Dutch novel; Susan Wiggs re-ups for seven figures at William Morrow; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-16 00:00:00 UTC ]
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Scottish Book Trust will later this month run a second digital festival, with First Minister Nicola Sturgeon and award-winning author Maggie O’Farrell lined up to take part. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
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This week's hot international books include a Norwegian thriller set in the North Pole, and an 800-page novel about Mussolini. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-19 00:00:00 UTC ]
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Among the week's headlines: On library ebooks, the world is watching; how some university presses are taking control of their ebook sales; and RIP Todd Bol, founder of the Little Free Library movement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-19 00:00:00 UTC ]
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’The Wonky Donkey,’ a backlist picture book–turned viral video sensation, is the #1 book in the country. Plus Tucker Carlson of Fox News lands at #2 with 'Ship of Fools,' and Rebecca Traister, at #11 in hardcover nonfiction, shows why women are ‘Good and Mad.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-12 00:00:00 UTC ]
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PRH invests in a book by Will Smith, Knopf buys a new Christopher Paolini collection, Viking lays out high six figures for a debut, LB throws down for a French bestseller, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-12 00:00:00 UTC ]
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Robert Galbraith’s third Cormoran Strike title Lethal White has bagged the ebook number one straight out of the gate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-08 00:00:00 UTC ]
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Bob Woodward’s Fear: Trump in the White House has stormed into the Weekly E-Book Ranking number one spot—the second US journalist to top the ebook chart with a damning appraisal of the president this year, albeit with fewer references to Trump eating Big Macs in the Lincoln Bedroom than Michael... Continue reading at The Bookseller
[ The Bookseller | 2018-10-01 00:00:00 UTC ]
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