Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the social media platform said it served 1 billion videos daily, though an Adweek source says that figure has ballooned to 3 billion videos every day. 2. Starting next month—as in less than two weeks from today—some agencies will start demanding 100 percent ad viewability from publishers, Digiday reports. If advertisers are serious about that mandate, well, that's a debate that could quickly turn into a scrum in early '15. In April, the Media Ratings Council established a standard that half of an ad needs to be in view for one second in order for it to count as a chargeable impression. 3. According to new stats from Salesforce, 86 percent of brand marketers say that building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have the needed infrastructure to bring the concept to fruition. 4. Barbie has the largest social media following when it comes to toy brands, per Brand Chorus' research, though Lego's marketers do the most with their following, which includes 10 million Facebook fans. 5. Combining Google's search advertising data and location data, Famous Footwear said that 15 to 17 percent of the clicks on its Google ads have... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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The fact that these insightful, helpful and encouraging books are meeting such resistance is a distressing sign. Continue reading at The Washington Post
[ The Washington Post | 2020-09-28 12:00:00 UTC ]
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Driven by strong sales from a host of new titles—including 'Midnight Sun' and 'Live Free or Die'—unit sales of print books rose 10.2% last week at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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Among the big books sold this week are a nonfiction book from former National Security Council member Fiona Hill, a nonfiction book on skyscrapers, and a book about how sports is helping the country to transform its understanding of sex and gender. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Historian Timothy Snyder’s 2017 work ‘On Tyranny’ is the #2 book in the country. Plus Zadie Smith’s pandemic-era essay collection ‘Intimations’ lands at #3 in trade paper, and ‘Memorial Drive,’ poet Natasha Trethewey’s memoir, debuts at #17 in hardcover nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller
[ The Bookseller | 2020-06-26 00:05:47 UTC ]
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Among the notable books that sold this week are a history of how black labor built America and a nonfiction work on black radical poetics by a National Book Award nominee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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This week, we highlight new books from Walter Scott, Paul Preston, and Sarah Stewart Johnson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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Brit Bennett lands at #6 in hardcover fiction with ‘The Vanishing Half.’ Plus Megha Majumdar’s debut novel, ‘A Burning,’ Is #18 in hardcover fiction, and 2018’s ‘I’m Still Here’ by Austin Channing Brown is one of two Reese’s Book Club picks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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Print unit sales rose 13.7% in the week ended April 11 over the week ended April 4 at outlets that report to NPD BookScan. Sales benefited from the release of 'Magnolia Table, Volume 2' by Joanna Gaines, which sold more than 130,000 copies last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-16 04:00:00 UTC ]
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Supporting your favorite small, independent bookstore during this strange stretch is important, but what’s more important: stopping the spread of COVID-19. So, dear reader, please stay home, get excited for these brand-new books, and buy a gift card from your local indie in preparation for the... Continue reading at Literrary Hub
[ Literrary Hub | 2020-03-24 14:00:25 UTC ]
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Unit sales of print books fell 10% for the week ended March 14 compared to the previous week, according to NPD BookScan. The juvenile nonfiction category was the only segment in which sales rose last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-19 04:00:00 UTC ]
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Every week, the TBR pile grows a little bit more. It’s getting precarious. It’s taking up your whole nightstand. It’s threatening to crush you in your sleep. Well, what are you waiting for? Get cracking. What are you reading this week? Colum McCann, Apeirogon (Random House) The latest novel... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-25 14:57:43 UTC ]
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Every week, the TBR pile grows a little bit more. It’s getting precarious. It’s taking up your whole nightstand. It’s threatening to crush you in your sleep. Well, what are you waiting for? Get cracking. What are you reading this week? FICTION Brandon Taylor, Real Life (Riverhead) Brandon... Continue reading at Literrary Hub
[ Literrary Hub | 2020-02-18 16:20:28 UTC ]
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Physical book sales in Sweden are falling but the take-up of digital subscription services is on the rise, leading to a boost in revenue during 2019, new figures show. Statistics published by trade magazine Svensk Bokhandel showed sales nudged up 1.1% by value and 4.9% by volume in 2019... Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 15:14:31 UTC ]
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As the old saying goes, new year, new e-book charts—the Bookstat E-Book Top 10 is joining the Publisher E-Book Ranking in The Bookseller’s regular e-book chart section. Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 11:38:52 UTC ]
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Among the week's headlines: the Senate quickly confirms Trump's IMLS appointee; the DPLA announces a new e-book initiative with BiblioLabs; and what a major open access deal in Europe means for the future of scholarly communication. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-08 21:27:51 UTC ]
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Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading at AdWeek
[ AdWeek | 2020-01-08 09:05:25 UTC ]
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For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading at Publishing Executive
[ Publishing Executive | 2020-01-03 13:30:50 UTC ]
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