Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the social media platform said it served 1 billion videos daily, though an Adweek source says that figure has ballooned to 3 billion videos every day. 2. Starting next month—as in less than two weeks from today—some agencies will start demanding 100 percent ad viewability from publishers, Digiday reports. If advertisers are serious about that mandate, well, that's a debate that could quickly turn into a scrum in early '15. In April, the Media Ratings Council established a standard that half of an ad needs to be in view for one second in order for it to count as a chargeable impression. 3. According to new stats from Salesforce, 86 percent of brand marketers say that building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have the needed infrastructure to bring the concept to fruition. 4. Barbie has the largest social media following when it comes to toy brands, per Brand Chorus' research, though Lego's marketers do the most with their following, which includes 10 million Facebook fans. 5. Combining Google's search advertising data and location data, Famous Footwear said that 15 to 17 percent of the clicks on its Google ads have... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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The books we love coming out this week include new titles by Robert Freeman Wexler, Robert Dugoni, and Jerome Charyn. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-15 04:00:00 UTC ]
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HarperOne buys a book about a French art historian who tracked down looted artworks during WWII, Del Rey takes on a reimagining of MacBeth from Lady MacBeth’s perspective, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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'Long Live the Pumpkin Queen,' a paranormal YA romance based on 'The Nightmare Before Christmas,' is the #6 book in the country. Plus the August book club picks hit our hardcover fiction list, and BookTok is atwitter over 'Husband Material.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-12 04:00:00 UTC ]
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Outside Inc. told staff on Friday that it would be laying off around 15% of its 580-person workforce--between 85 to 90 people--as the bundled publisher continues its transition to a primarily digital company, the Denver Business Journal reported Friday. The media company, which is composed of 36... Continue reading at AdWeek
[ AdWeek | 2022-05-21 00:26:05 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Available at indies bookstores and local libraries everywhere! * Phil Klay, Uncertain Ground (Penguin Press) “An introspective collection of essays … Klay’s reassuring voice offers truth, hope, and ways forward during a challenging, polarized period in America.” –Booklist Maggie Shipstead, You... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-17 13:43:51 UTC ]
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With Easter getting closer, the children's category had a big jump in sales last week over a year ago, leading to an overall 10.2% increase in print unit sales for the week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-14 04:00:00 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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The #1 book in the country is 'The Brightest Night,' the graphic novel adaptation of the fifth entry in Tui T. Sutherland's Wings of Fire series. Plus 'The Year of Magical Thinking' and other works by Joan Didion, who died December 23, see renewed interest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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The books we love coming out this week include new titles by Elizabeth George, Alafair Burke, and Christopher Leonard. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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Alisa Lynn Valdés sells two thrillers to Thomas & Mercer, Roc Lit buys a book on Black motherhood from Jamilah Lemieux, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-07 05:00:00 UTC ]
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Comics creator Rachel Smythe has the #5 book in the country with 'Lore Olympus, Vol. 1.' Plus YouTube science educator Philipp Dettmer lands two spots below with 'Immune,' and 'Aaron Slater, Illustrator,' the latest Questioneers book by Andrea Beaty and David Roberts, tops our picture book list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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The books we love coming out this week include new titles by Sara Desai, Martin Limón, and Liu Xinwu. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Naomi Gibbs buys a debut historical in her first acquisition at Pantheon, Tom Rob Smith sells a futuristic thriller to Scribner, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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The books we love coming out this week include new titles by Lindsay Ellis, Gregory Galloway, and Mondiant Dogon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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The books we love coming out this week include new titles by Melinda Wenner Moyer, Alexander McCall Smith, and Richard Culatta. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
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'The Paper Palace,' Miranda Cowley Heller's debut, is the July Reese's Book Club pick and the #5 book in the country. Plus two new novels, 'Falling' and 'Fallen,' have similar titles and starred reviews, but the likeness ends there. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
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S&S Books for Young Readers buys a middle grade series from Dan & Jason, Somali British poet Warsan Shire sells her debut collection to Random House, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-16 04:00:00 UTC ]
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Jeffery Deaver sells two thrillers to Putnam, Penguin buys a debut by the founder of the Brown Girl Therapy Instagram account, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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