Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the social media platform said it served 1 billion videos daily, though an Adweek source says that figure has ballooned to 3 billion videos every day. 2. Starting next month—as in less than two weeks from today—some agencies will start demanding 100 percent ad viewability from publishers, Digiday reports. If advertisers are serious about that mandate, well, that's a debate that could quickly turn into a scrum in early '15. In April, the Media Ratings Council established a standard that half of an ad needs to be in view for one second in order for it to count as a chargeable impression. 3. According to new stats from Salesforce, 86 percent of brand marketers say that building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have the needed infrastructure to bring the concept to fruition. 4. Barbie has the largest social media following when it comes to toy brands, per Brand Chorus' research, though Lego's marketers do the most with their following, which includes 10 million Facebook fans. 5. Combining Google's search advertising data and location data, Famous Footwear said that 15 to 17 percent of the clicks on its Google ads have... Continue reading at 'AdWeek'
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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This week: the genius of the music of Prince, plus a madcap thriller full of hidden identities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-07 00:00:00 UTC ]
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PW talks to Daniel Berze, senior v-p of academic publishing for Glasstree, who says the traditional scholarly publishing model is broken—and self-publishing can help fix it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
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Car manual publisher Haynes’ revenue increased 15% in six months, driven by a 50% growth in its digital products. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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Two-hundred-and-fifteen in a series. Welcome to this week's overview of the best apps, games and extensions released for Windows 10 on Windows Store in the past seven days. Another week, another Insider Build. Build 15014 introduces an ebook store, and ebook reading capabilities in Microsoft... Continue reading at Betanews
[ Betanews | 2017-01-20 00:00:00 UTC ]
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Holiday magic makes temporary room for Hollywood magic, as three movie tie-ins hit our lists. Plus we look at some of the week’s other big releases and the latest titles to get a seasonal boost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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Berkley buys two titles in Kate Carlisle’s Fixer-Upper Mystery series, Tor takes a debut fantasy trilogy by K.A. Doore, a Pushcart Prize winner’s novel goes to Soho, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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The "cultural consequences of the Digital Single Market in Europe would be disastrous", according to Chris Auty [pictured], head of the producing department of the National Film & Television School. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
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Understanding publishing in the digital context of 'nearby media' is at the heart of the Frankfurt Book Fair's StoryDrive Asia conference in Singapore. The post This Week in Singapore: StoryDrive Asia and Digital Media Potential appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-09 00:00:00 UTC ]
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Trade publishers’ digital revenues have fallen by 19% in the first six months of the year, but print sales are holding strong, new figures from the Publishers Association have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
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Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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A memoir by an Italian doctor working with migrants draws interest, as does a celebrated French novel currently up for the Prix Goncourt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-11 00:00:00 UTC ]
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Bruce Springsteen has the #1 book in the country with his memoir, ‘Born to Run.' Plus Gabrielle Bernstein helps herself to the #4 spot in Hardcover Nonfiction with ‘The Universe Has Your Back,’ authors take sides in the great pasta debate, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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David Hajdu sells a novel to Norton, Berkley brings Susan Meissner into hardcover, HarperTeen nabs a YA duology by Testing trilogy author Joelle Charbonneau, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
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Nation Books signs a memoir from a Black Lives Matter founder, a Boston Globe columnist sells a debut YA novel to HMH, Derek Jeter’s imprint strikes a deal with Arun Gandhi, and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Momastery blogger Glennon Doyle Melton’s new memoir is the #1 – and #2 – book in Hardcover Nonfiction, thanks to an Oprah nod. Plus Margot Lee Shetterly writes of a group of mid-century NASA mathematicians, all African-American women, in ‘Hidden Figures,’ and a pair of new books highlight the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Between massive shakeups at The Huffington Post and Gawker Media, this week marked the end of an era for digital publishing. For starters, late last week The Huffington Post announced that its namesake co-founder Arianna Huffington would be leaving the company to focus on a new company she’s... Continue reading at Digiday
[ Digiday | 2016-08-19 00:00:00 UTC ]
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In its debut week, print units sales for the #1 book in the country, ‘Harry Potter and the Cursed Child: Parts 1 and 2,’ are more than double those for the next 99 books combined. Plus Colson Whitehead’s ’The Underground Railroad' gets the Oprah nod and the #3 slot in Hardcover Fiction, the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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P.C.Cast and Kristin Cast take a new series to SMP; Kensington’s imprint Lyrical Press strikes a deal with French-Canadian author Chloe Duval; Robert Dugoni re-ups at Thomas & Mercer; and more in this week's notable book deals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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World Book Day director Kirsten Grant right has praised this year’s “phenomenal” event, which saw children’s book sales rise by 24.7% in WBD week, despite sales of the £1 WBD titles falling by 5.8% year on year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-13 00:00:00 UTC ]
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