Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading >> [ Source: Editor & Publisher | 2020-07-07 17:10:58 UTC ]
June 2020's upheaval around racial justice has been at times painful, at times empowering and hopeful, and at times humbling. In the professional sphere, there's not an industry that hasn't felt the impact of the latest iteration of the Black Lives Matter movement. That's why this year's... Continue reading >> [ Source: AdWeek | 2020-06-24 21:33:03 UTC ]
Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading >> [ Source: AdWeek | 2020-06-23 22:10:32 UTC ]
Pasco County is looking to further cement itself in the startup community, this time by opening a third business incubator space. The SMARTstart program, which is through the Pasco County EDC, announced it will open the incubator this fall. The space, called SMARTstart at the Grove, will... Continue reading >> [ Source: Silicon Valley Business Journal | 2020-06-23 18:32:03 UTC ]
In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading >> [ Source: Folio Magazine | 2020-06-23 18:20:35 UTC ]
Payment terms are stretching longer and late payments are becoming more prevalent in the digital media industry—trends that were already Continue reading >> [ Source: Editor & Publisher | 2020-06-18 16:48:48 UTC ]
Twelve formerly incarcerated fellows will learn how to produce videos, podcasts, and other digital media in Second Chance Studio’s yearlong program. For someone who’s just gotten out of prison, it can often be nearly impossible to land a job, both because of the bias of hiring managers and... Continue reading >> [ Source: Fast Company | 2020-06-18 06:00:14 UTC ]
The average payment terms in the digital media space is 59 days, up from 49 days last year. The post ‘The money is just not showing up’: Digital media companies are likely to wait even longer for payments appeared first on Digiday. Continue reading >> [ Source: Digiday | 2020-06-18 04:01:34 UTC ]
In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent... Continue reading >> [ Source: Advertising Age | 2020-06-11 15:19:00 UTC ]
Cookies have been the workhorse of digital media for more than two decades. They form the foundation of the web, helping us stay logged in to sites, and they've ushered in the personalized shopping experience as well as tailored advertising. We get recommendations because the cookies that... Continue reading >> [ Source: AdWeek | 2020-06-08 11:00:32 UTC ]
Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading >> [ Source: Advertising Age | 2020-06-03 10:30:00 UTC ]
Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading >> [ Source: Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the... Continue reading >> [ Source: Folio Magazine | 2020-05-21 17:12:01 UTC ]
From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading >> [ Source: Publishing Executive | 2020-05-18 12:31:36 UTC ]
A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading >> [ Source: AdWeek | 2020-05-06 20:21:44 UTC ]
Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading >> [ Source: Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
When Protocol, a new site focusing on technology coverage, launched in February, expectations were high. After all, the man behind the site—Robert Allbritton, who owns it through his holding company, Capital News—also helped create Politico, one of the most successful digital media companies of... Continue reading >> [ Source: Columbia Journalism Review | 2020-04-23 11:45:31 UTC ]
With the California Consumer Privacy Act now the law, digital media companies are reevaluating their online data collection policies and the procedures Continue reading >> [ Source: Editor & Publisher | 2020-04-22 18:30:50 UTC ]
Group Nine Media, whose digital media properties include PopSugar, The Dodo and NowThis, laid off dozens of employees, or 7% of its more than 700-person staff, across the company. It's the latest publisher to take drastic action as COVID-19 has drastically altered the media landscape. As the... Continue reading >> [ Source: AdWeek | 2020-04-07 20:39:10 UTC ]
Advertisers on Pinterest can now authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic across its platform following an integration with digital media measurement, data and analytics provider DoubleVerify, which was revealed Monday. Brands can authenticate... Continue reading >> [ Source: AdWeek | 2020-04-06 12:00:21 UTC ]