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Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading at 'AdWeek'
[ AdWeek | 2019-12-05 21:44:16 UTC ]
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It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-12-04 10:00:00 UTC ]
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#digital media
Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading at 'AdWeek'
[ AdWeek | 2019-12-03 22:30:01 UTC ]
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From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-13 19:04:28 UTC ]
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Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at 'AdWeek'
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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#recently unveiled
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Two of the younger digital media startups, The Athletic and Axios, are raising money to fuel diversification of their businesses, Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-11-12 18:00:39 UTC ]
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#raising money
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The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
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#ad blockers
#advertising side
#big thing
#full interview
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At Endeavor Business Media—the Nashville-based company founded by former SouthComm CEO Chris Ferrell just two years ago—2019 is ending the same way it began: with a significant, acquisition-fueled expansion. Nine months after doubling its portfolio by acquiring more than 20 former PennWell... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-11 18:34:39 UTC ]
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#full list
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at 'AdWeek'
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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In the driver’s seat is Brad Parscale, Trump’s digital media director, who led the efforts to raise a record-breaking $125 million in just the last quarter, according to the New York Times. His ability to turn impeachment into this many millions... Continue reading at 'CBC'
[ CBC | 2019-11-10 20:11:52 UTC ]
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Two digital media veterans say the industry isn’t dying, just taking a different shape. Bleak headlines about the demise of the media world seem to appear almost daily. Is it possible for digital media to even survive?Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2019-11-07 16:45:58 UTC ]
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#media world
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Digital media company Minute Media is in talks to buy the Players’ Tribune, a website started by former baseball star Derek Jeter, according to people familiar with the matter. While the companies... To view the full story, click the title link. Continue reading at 'Crains New York'
[ Crains New York | 2019-11-07 10:57:10 UTC ]
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#people familiar
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Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-11-06 20:31:35 UTC ]
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#holiday season
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Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading at 'Engadget'
[ Engadget | 2019-11-05 00:34:00 UTC ]
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#digital media
During the Digital Media Asia 2019 conference held in Hong Kong in October, tech giant Google reiterated its support for Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-11-04 18:00:50 UTC ]
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NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie Awards, the largest and most comprehensive such... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-11-01 14:44:10 UTC ]
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#full list
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Encore Digital Media is three months into a flexible working initiative and the early signs are good. Continue reading at 'Media Week'
[ Media Week | 2019-10-28 15:29:26 UTC ]
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#bottom line
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For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-25 16:35:00 UTC ]
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#jarrod dicker
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#rich antoniello
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#e-commerce play
#revenue stream
#media company
#great thing
#mini-conference format
#sessions start
#networking lunch
#register heretoday
#digital media
#traditional publishing
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-24 10:29:51 UTC ]
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