YouTube, Spotify, podcasts or TikTok may be digital, but they are decidedly warmer than, say, search-engine optimisation. Continue reading >> [ Source: Media Week | 2020-10-12 09:21:30 UTC ]
This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. The post Vox Media, Productsup and Zephr join this year’s Digiday... Continue reading >> [ Source: Digiday | 2020-10-06 18:30:44 UTC ]
After reporting success with a similar scheme in the US, Havas Media Group wants to make it easier for UK advertisers to buy digital media that targets underrepresented audiences. Continue reading >> [ Source: Media Week | 2020-09-21 15:04:05 UTC ]
As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading >> [ Source: AdWeek | 2020-09-03 12:30:00 UTC ]
Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading >> [ Source: AdWeek | 2020-09-02 14:20:11 UTC ]
Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading >> [ Source: Media Week | 2020-09-02 14:20:09 UTC ]
Over the last five years, a number of U.S. digital media darlings journeyed to the U.K. and beyond, fuelled by venture-capital funding with sights set on global expansion. The post ‘Not enough money to go around’: US digital-media publishers curb international expansion appeared first on Digiday. Continue reading >> [ Source: Digiday | 2020-08-26 04:01:12 UTC ]
Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading >> [ Source: AdWeek | 2020-08-20 15:32:30 UTC ]
For years, Penny Muse Abernathy—the Knight Chair in Journalism and Digital Media Economics at the UNC Hussman School of Journalism—has been studying the disintegration of journalism’s traditional business model, mapping losses of physical newsrooms across the United States. The current financial... Continue reading >> [ Source: Columbia Journalism Review | 2020-08-19 12:57:27 UTC ]
In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading >> [ Source: AdWeek | 2020-08-18 17:00:00 UTC ]
Launching a digital media company looking to take over the role of local newspapers is a tricky undertaking, even without calculating a looming recession. The post ‘This is not your grandfather’s Patch’: Lookout Local wants to be the modern local news of Santa Cruz appeared first on Digiday. Continue reading >> [ Source: Digiday | 2020-08-17 04:01:53 UTC ]
Apple Daily founder and pro-democracy activist returns to office following arrest under national security lawThe Hong Kong pro-democracy figure and media mogul Jimmy Lai received a hero’s welcome as he returned to his newspaper after being arrested on allegations of foreign collusion, while... Continue reading >> [ Source: The Guardian | 2020-08-12 09:31:31 UTC ]
Interviews Richard van Leeuwen is a senior lecturer in Islamic studies at the University of Amsterdam. This year, he won the 2020 Sheikh Zayed Book Award in the Arabic Culture in Other Languages category for his book The Thousand and One Nights and... Continue reading >> [ Source: World Literature Today | 2020-08-10 20:32:46 UTC ]
"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as... Continue reading >> [ Source: AdWeek | 2020-08-03 04:00:52 UTC ]
Chris Kane's job is to take a look at a brand's digital ad buys to see where there are overlaps that can be eliminated to improve the efficiency of the entire strategy. But in order to do that, brands have to understand exactly what they're buying through each exchange. Kane, founder and... Continue reading >> [ Source: AdWeek | 2020-07-29 21:03:28 UTC ]
Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading >> [ Source: AdWeek | 2020-07-28 21:26:52 UTC ]
With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading >> [ Source: AdWeek | 2020-07-22 14:00:38 UTC ]
The editor-in-chief of Lifehacker and a union representing staffers at the site each blasted parent company G/O Media on Friday over the abrupt firing of the site's travel writer—the latest in a long string of public disputes between management and staff at the one-year-old digital media... Continue reading >> [ Source: Folio Magazine | 2020-07-20 16:06:59 UTC ]
Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading >> [ Source: Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
Martin Sorrell's S4 Capital proposed a new share offering today in hopes of raising $126 million (or 100 million euros) to further its expansion through mergers and acquisitions. The disclosure was made as part of S4 Capital's latest trading update where the company, which houses digital media... Continue reading >> [ Source: AdWeek | 2020-07-15 20:58:21 UTC ]