Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading >> [ Source: Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading >> [ Source: AdWeek | 2019-11-13 11:00:00 UTC ]
Two of the younger digital media startups, The Athletic and Axios, are raising money to fuel diversification of their businesses, Continue reading >> [ Source: Editor & Publisher | 2019-11-12 18:00:39 UTC ]
The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading >> [ Source: Folio Magazine | 2019-11-11 21:36:26 UTC ]
At Endeavor Business Media—the Nashville-based company founded by former SouthComm CEO Chris Ferrell just two years ago—2019 is ending the same way it began: with a significant, acquisition-fueled expansion. Nine months after doubling its portfolio by acquiring more than 20 former PennWell... Continue reading >> [ Source: Folio Magazine | 2019-11-11 18:34:39 UTC ]
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading >> [ Source: AdWeek | 2019-11-11 16:49:21 UTC ]
In the driver’s seat is Brad Parscale, Trump’s digital media director, who led the efforts to raise a record-breaking $125 million in just the last quarter, according to the New York Times. His ability to turn impeachment into this many millions... Continue reading >> [ Source: CBC | 2019-11-10 20:11:52 UTC ]
Two digital media veterans say the industry isn’t dying, just taking a different shape. Bleak headlines about the demise of the media world seem to appear almost daily. Is it possible for digital media to even survive?Read Full Story Continue reading >> [ Source: Fast Company | 2019-11-07 16:45:58 UTC ]
Digital media company Minute Media is in talks to buy the Players’ Tribune, a website started by former baseball star Derek Jeter, according to people familiar with the matter. While the companies... To view the full story, click the title link. Continue reading >> [ Source: Crains New York | 2019-11-07 10:57:10 UTC ]
Retailer is using AI to help with digital media bidding on Google as it strives to differentiate itself in the festive period; the brand is also running a new football-themed holiday spot from RGA. Continue reading >> [ Source: Advertising Age | 2019-11-06 20:31:35 UTC ]
Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading >> [ Source: Engadget | 2019-11-05 00:34:00 UTC ]
During the Digital Media Asia 2019 conference held in Hong Kong in October, tech giant Google reiterated its support for Continue reading >> [ Source: Editor & Publisher | 2019-11-04 18:00:50 UTC ]
NEW YORK—Magazine and digital media professionals from all over the country gathered Wednesday evening to celebrate honorees for excellence in editorial and design. B2B, consumer and regional brands competed for Folio:’s 2019 Eddie and Ozzie Awards, the largest and most comprehensive such... Continue reading >> [ Source: Folio Magazine | 2019-11-01 14:44:10 UTC ]
Encore Digital Media is three months into a flexible working initiative and the early signs are good. Continue reading >> [ Source: Media Week | 2019-10-28 15:29:26 UTC ]
For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading >> [ Source: Advertising Age | 2019-10-25 16:35:00 UTC ]
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading >> [ Source: Advertising Age | 2019-10-24 10:29:51 UTC ]
Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading >> [ Source: Digiday | 2019-10-24 04:00:05 UTC ]
For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading >> [ Source: Advertising Age | 2019-10-22 14:50:00 UTC ]
Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading >> [ Source: AdWeek | 2019-10-21 00:00:55 UTC ]
For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation. To make sense of the changing landscape for both digital-native and traditional publishers, Ad Age is convening a high-level gathering of some of the best minds in the business. At Ad Age Publishing:... Continue reading >> [ Source: Advertising Age | 2019-10-18 16:17:19 UTC ]