Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-10-18 04:01:51 UTC ]
FUSE Media Summit is coming up next month, and we're preparing to delve into the most pressing topics for digital media executives today. From productization and marketing automation to data privacy and the consumer experience, there’s a lot to discuss over just 2 1/2 days. Here's a look at the... Continue reading >> [ Source: Publishing Executive | 2019-10-17 18:06:42 UTC ]
According to new State of the Industry research from Integral Ad Science and Digiday, brand suitability — a term describing a marketer’s desired targeting parameters, including subjective variables like location and demographics — is emerging as a top concern for digital media pros. The post... Continue reading >> [ Source: Digiday | 2019-10-17 02:26:20 UTC ]
Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it's paid, earned or owned) plays a major role in swaying the minds of the... Continue reading >> [ Source: AdWeek | 2019-10-16 15:10:26 UTC ]
Serviceplan Group Middle East hired Akhilesh Bagri as executive creative director. Previously, he held positions at BBDO, JWT, Leo Burnett and FP7 on brands including HSBC, Coca-Cola, Mastercard, Emirates Airlines, HSBC, Sony, PepsiCo, Nestle and Mars. Gabriel Guedelha joins The Via Agency as... Continue reading >> [ Source: Advertising Age | 2019-10-14 19:04:03 UTC ]
Perhaps it was promising, years ago, to see the media industry booming thanks to investments by venture capital-backed funders and large media conglomerates hoping to cash in early on promising new digital media titles. But now, it's the time in the industry's life cycle for those same flashy... Continue reading >> [ Source: AdWeek | 2019-10-14 15:22:42 UTC ]
The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-10-09 04:01:45 UTC ]
With banks more reluctant to lend, venture capitalists aren't interested in buying digital media companies that aren't growing quickly. The post ‘It can be demotivating’: Digital media’s all-stock deals are the new normal appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-10-09 04:01:17 UTC ]
A slew of digital media acquisitions over the past few weeks shows how unreliable private valuations can be. The only Continue reading >> [ Source: Editor & Publisher | 2019-10-08 16:38:01 UTC ]
The NBA finds itself caught between two cultures, after a tweet about Hong Kong protests sparked criticism from China that threatens the U.S. basketball league’s expansion efforts in its most important international market. The controversy erupted after Daryl Morey, general manager of the... Continue reading >> [ Source: Advertising Age | 2019-10-07 16:50:17 UTC ]
Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading >> [ Source: Advertising Age | 2019-10-07 09:00:00 UTC ]
Sports coverage is such a saturated area that digital media publishers like Bleacher Report must constantly hunt new ways to drive new audiences, while sustaining existing ones. Making the series a parody has gone down well with fans, and helped it differentiate. The post Bleacher Report now... Continue reading >> [ Source: Digiday | 2019-10-04 04:00:27 UTC ]
A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading >> [ Source: Folio Magazine | 2019-10-03 20:41:59 UTC ]
Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading >> [ Source: Advertising Age | 2019-10-03 19:49:51 UTC ]
For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading >> [ Source: Advertising Age | 2019-10-03 15:40:12 UTC ]
Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once... Continue reading >> [ Source: Advertising Age | 2019-10-02 19:51:02 UTC ]
Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading >> [ Source: Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations... Continue reading >> [ Source: Advertising Age | 2019-10-02 10:00:00 UTC ]
The Dotdash CEO reflects on media's buyers and sellers, and the underlying trends that have guided the media deals that have defined 2019. The post ‘We’re very actively looking’: Dotdash’s Neil Vogel on digital media M&A appeared first on Digiday. Continue reading >> [ Source: Digiday | 2019-10-01 16:38:36 UTC ]
Atlanta Inno reports on Atlanta's biggest local tech and startup stories. For more innovation news and to stay plugged into the city’s ecosystem, check out Atlanta Inno and sign up for its daily newsletter, The Beat. If you’re on social media at all, you probably saw plenty of advertisements... Continue reading >> [ Source: Silicon Valley Business Journal | 2019-09-27 15:05:23 UTC ]