My former colleague and long-time min editor Steve Cohn was fond of characterizing the magazine industry as a “people business.” I believe he meant a number of things. On the most basic, transactional level, much of the trade was centered around a small patch of Manhattan real estate where... Continue reading >> [ Source: Folio Magazine | 2020-01-23 15:41:48 UTC ]
Over the years, Intercept co-founder Glenn Greenwald has made more than a few enemies. What some of his fans and supporters see as a crusade for truth and justice can strike others—including those who become the targets of his journalistic crusades—as needlessly hostile and potentially biased.... Continue reading >> [ Source: Columbia Journalism Review | 2020-01-22 12:45:02 UTC ]
Don’t rely on traditional job listings and applicant tracking systems. Pivoting mid-career to a different profession is far from straightforward. Though I began my career in academia as a Classics PhD, I then pivoted to a job as a digital media specialist at a digital marketing agency. After... Continue reading >> [ Source: Fast Company | 2020-01-20 05:00:12 UTC ]
The managers of the pioneering digital media company will take the next six months to figure out a new direction. The post How CollegeHumor lost its early lead appeared first on Digiday. Continue reading >> [ Source: Digiday | 2020-01-15 05:01:41 UTC ]
To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading >> [ Source: Digiday | 2020-01-08 21:27:51 UTC ]
Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend. The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros... Continue reading >> [ Source: AdWeek | 2020-01-08 09:05:25 UTC ]
For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this... Continue reading >> [ Source: Publishing Executive | 2020-01-03 13:30:50 UTC ]
The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading >> [ Source: AdWeek | 2019-12-30 14:28:27 UTC ]
A few years ago, investors were eager to throw money at digital media startups. Not anymore. But there are some Continue reading >> [ Source: Editor & Publisher | 2019-12-16 15:51:10 UTC ]
On the latest episode of the 'Ad Lib' podcast, the investment banker offers his view on the state of the digital media and marketing landscape. Continue reading >> [ Source: Advertising Age | 2019-12-10 10:00:00 UTC ]
Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that's sweeping the digital media sector will ultimately lose. That's the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had... Continue reading >> [ Source: AdWeek | 2019-12-05 21:44:16 UTC ]
It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading >> [ Source: Advertising Age | 2019-12-04 10:00:00 UTC ]
Coty, the owner of a host of household names including Covergirl, Gucci and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments have... Continue reading >> [ Source: AdWeek | 2019-12-03 22:30:01 UTC ]
From emerging social networks and distribution channels, to evolving KPIs, to constant demands to become more data- and insight-driven, editing in the platform age is a complicated and ever-changing game. Luckily, the experts are here to help. For those of you who couldn't join us at the Folio:... Continue reading >> [ Source: Folio Magazine | 2019-11-13 19:04:28 UTC ]
Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading >> [ Source: Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading >> [ Source: AdWeek | 2019-11-13 11:00:00 UTC ]
Two of the younger digital media startups, The Athletic and Axios, are raising money to fuel diversification of their businesses, Continue reading >> [ Source: Editor & Publisher | 2019-11-12 18:00:39 UTC ]
The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading >> [ Source: Folio Magazine | 2019-11-11 21:36:26 UTC ]
At Endeavor Business Media—the Nashville-based company founded by former SouthComm CEO Chris Ferrell just two years ago—2019 is ending the same way it began: with a significant, acquisition-fueled expansion. Nine months after doubling its portfolio by acquiring more than 20 former PennWell... Continue reading >> [ Source: Folio Magazine | 2019-11-11 18:34:39 UTC ]
The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading >> [ Source: AdWeek | 2019-11-11 16:49:21 UTC ]