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Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
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#cyber monday
#direct impact
#consumer confidence
#physical stores
#digital media
For the past several years, Association of National Advertisers CEO Bob Liodice has kicked off the group’s largest conference of the year by ticking off a laundry list of issues plaguing the industry, including the opaque digital media supply chain, ad fraud and the ANA’s long-running fight with... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-03 15:40:12 UTC ]
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#program aimed
#roughly half
#study published
#recent study
#overwhelming majority
#digital media
Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 19:51:02 UTC ]
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#regulatory approval
#financial adviser
#falling short
#bloomberg reported
#$450 million
#—bloomberg news
#hearst
#digital publishing
#digital media
#online publisher
Partners on the initiative include the Rubicon Project, Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops. Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2019-10-02 16:44:44 UTC ]
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#rubicon project
#business insider
#havas media
#ibm watson
#digital media
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 10:00:00 UTC ]
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#johnson johnson
#opioid epidemic
#final stages
#zombie apocalypse
#good time
#digital media
#digital publisher
The Dotdash CEO reflects on media's buyers and sellers, and the underlying trends that have guided the media deals that have defined 2019. The post ‘We’re very actively looking’: Dotdash’s Neil Vogel on digital media M&A appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-01 16:38:36 UTC ]
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#media deals
#digital media
Atlanta Inno reports on Atlanta's biggest local tech and startup stories. For more innovation news and to stay plugged into the city’s ecosystem, check out Atlanta Inno and sign up for its daily newsletter, The Beat. If you’re on social media at all, you probably saw plenty of advertisements... Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2019-09-27 15:05:23 UTC ]
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#biggest trend
#daily newsletter
#digital media
[caption id="attachment_171661" align="alignright" width="150"] Emily Smith[/caption] Wild Sky Media has hired Emily Smith as its new CEO. Smith previously served as the company's SVP of content and marketing at Wild Sky Media, a role which Johanna Torres, formerly VP of content and editorial... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-26 17:39:26 UTC ]
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#today show
#asian markets
#published author
#creative director
#executive producer
#digital director
#digital media
There’s an old saying in screenwriting: If you want to reveal the truth of a character, dial up the pressure and force him or her to make a choice. Well, it seems a choice is being forced upon our industry, and I think it’s a great thing. A recent Forrester report, “The Cost of Creativity,”... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-26 07:00:00 UTC ]
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#comfort zones
#origin story
#advertising campaign
#ad campaign
#real difference
#digital media
Affiliate marketing is no longer a side-hustle for publishers, netting only a few pennies on the dollar when readers click a buy button. As online shopping behaviors have matured, retailers have been increasing their spend in areas beyond search and display advertising. This systemic change is... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-23 15:03:40 UTC ]
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#balancing act
#big picture
#digital trends
#digital media
#traditional publisher
Earlier this week, Active Interest Media, publisher of Better Nutrition, Yoga Journal and a slew of recently acquired former F+W titles, among many others, announced the launch of NatuRx, a new print and digital media brand with a self-described mission of "educating health-conscious consumers... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-19 18:48:19 UTC ]
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#hong kong
#managing editor
#english-language edition
#nieman lab
#strategic partnerships
#business development
#digital media
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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#growing exponentially
#digital media
After 12 years, Sabrina Caluori, executive vice president of digital media and marketing at HBO, is leaving the network. Caluori broke the news in a LinkedIn post, recounting the numerous events and initiatives her team has brought to life at HBO and thanking them for their hard work. As of now,... Continue reading at 'AdWeek'
[ AdWeek | 2019-09-10 21:48:25 UTC ]
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#linkedin post
#hard work
#digital media
Group Nine Media just raised $50 million from lead investor Discovery Inc. and partner Axel Springer SE, the company announced Monday. The digital media holding company also hinted that acquisitions may be on the horizon with the new increase in funds. Discovery initially invested $100 million... Continue reading at 'AdWeek'
[ AdWeek | 2019-09-09 14:56:30 UTC ]
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#axel springer
#video content
#digital media
It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-06 17:46:10 UTC ]
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#latin america
#leo burnett
#managing directors
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WPP's Essence has made its name as Google's digital media agency - with a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company Group M. So how much does Essence's rise point the way to the future? Continue reading at 'Media Week'
[ Media Week | 2019-09-04 12:54:23 UTC ]
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#tech company
#digital media
A decade after rescuing it from an imminent shutdown, Duncan McIntosh has sold newspaper industry trade magazine Editor & Publisher to consultant Mike Blinder for an undisclosed sum. In an announcement late last week, E&P indicated that its upcoming October issue will be the first... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-09-03 20:10:05 UTC ]
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#printing press
#rate base
#digital presence
#hollywood reporter
#nielsen
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The rise of unionization in digital media is normally framed in one of two extreme ways: as an innovation-killing millstone Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2019-08-29 15:09:31 UTC ]
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#digital media
The collective bargaining agreements ratified at publications including The Dodo and Vox Media have required more information about how their companies are organized. The post ‘It definitely adds more complexity’: How life has (and hasn’t) changed at unionized digital media companies appeared... Continue reading at 'Digiday'
[ Digiday | 2019-08-29 04:01:18 UTC ]
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#publications including
#vox media
#digital media
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-21 19:13:12 UTC ]
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#75th anniversary
#npd group
#executive vp
#previously cmo
#jessica wohl
#digital media