‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-14 00:00:00 UTC ]
News tagged with: #sell advertisers #give advertisers

Other Publishing stories related to: '‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann'

Bertrams ups profit and revenue following Dawson buy

Bertrams has increased its underlying profit by a third and revenue by 25% following the merger... Continue reading at The Bookseller

[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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'Fifty Shades of Grey' by E.L. James is selling books (and more)

'Fifty Shades of Grey' by E.L. James and sequels are an ebook and paperback phenomenon that is also causing a sales spike in sex shops. How did it all happen?The staff of the Pleasure Chest, a high-end West Hollywood sex shop, were first tipped to the "Fifty Shades of Grey" phenomenon by their... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #selling books #young woman #west hollywood

Northcliffe Reports 6% Revenue Fall and 13% Cost Reduction

Regional newspaper publisher Northcliffe Media has reported a further six per cent year-on-year decline in like-for-like revenue over the past six months. Parent company Daily Mail and General Trust (DMGT) said in a trading update today that althou ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-17 00:00:00 UTC ]
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Hachette Livre sells its ebook distribution platform

Hachette Livre has sold its ebook distribution platform Numilog to its founder and c.e.o. Denis... Continue reading at The Bookseller

[ The Bookseller | 2012-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette livre

Advertisers Recycle Print Ads For Tablets

With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it&rsquo;s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast #digital newsstand #issue media #magazine publishers #future growth

J.K. Rowling's Website Starts Selling Harry Potter E-Books

It didn't take a Hogwarts magician to know this day would eventually come. The bookstore feature of J.K. Rowling's Pottermore website went live Tuesday, enabling English-language readers to buy the digital editions of all seven Harry Potter novels—and the audiobook editions—from anywhere in the... Continue reading at AllThingsD

[ AllThingsD | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital editions #pottermore website

Revenue drops but losses down at Blackwell

Blackwell’s revenue dropped in 2011, but the company continued to reduce its losses and... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company continued

Media Decoder Blog: McClatchy Chief to Lead The A.P.

Gary Pruitt, chairman and chief executive of the newspaper publisher McClatchy Company, becomes the 13th leader of The Associated Press. Continue reading at The New York Times

[ The New York Times | 2012-03-22 00:00:00 UTC ]
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HC acquires debut series by ex-Met officer

HarperCollins has signed a three-book crime thriller series written by debut author and former... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut author

Waterstones to move head office to Piccadilly

Waterstones is to move its head office to its flagship store in Piccadilly to be closer to its... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #head office #flagship store

Wiley to sell Frommer's as it 're-deploys resources'

Wiley is planning to sell a number of professional and trade business assets across its culinary... Continue reading at The Bookseller

[ The Bookseller | 2012-03-08 00:00:00 UTC ]
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Condé Nast Primes Ars Technica for Its Big Moment

Ars Technica has many things, from an audience of nearly 8 million monthly uniques to an affluent, educated readership of engaged hard-core techies. What it hasn’t had—until now—is a dedicated advertising staff. Founded by Ken Fisher in 1998 and bought by Condé Nast for a reported $25 million... Continue reading at AdWeek

[ AdWeek | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mac os #sales staff #big plans #long-form journalism #ad clients

Amazon Publishing to sell series of ebooks outside the Kindle Store

It remains to be seen if it's a full-on change of policy, but it looks like Amazon is at least shifting it stance when it comes to where some of the ebooks put out by its Amazon Publishing division are sold. As you may recall, Barnes & Noble and other booksellers recently pulled print... Continue reading at Engadget

[ Engadget | 2012-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle store #barnes noble #ebook versions #latest addition #ebook form

Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years?... Continue reading at Publishing Executive

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis #finding ways #publishing executive

Selling Social Media

As an element of a marketer’s branding strategy, social media is huge. Some publishers are finding ways to leverage their social graph as a part of their overall marketing package offers to advertising clients. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-01 00:00:00 UTC ]
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Chorion sells Christie stake to Acorn

Media content group Chorion has sold its 64% stake in the Agatha Christie estate to US media... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
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Bloomsbury to sell Bloomsbury Verlag GmbH

Bloomsbury is selling its German subsidiary Bloomsbury Verlag GmbH to a subsidiary of Swedish... Continue reading at The Bookseller

[ The Bookseller | 2012-02-29 00:00:00 UTC ]
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Penguin sales top £1bn as ebook revenues grow 106%

Penguin has reported sales of £1.04bn in 2011, growing 1% on an underlying basis, though... Continue reading at The Bookseller

[ The Bookseller | 2012-02-27 00:00:00 UTC ]
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Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select clients #smaller publishers