‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-14 00:00:00 UTC ]
News tagged with: #sell advertisers #give advertisers

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Fairfax Implements ‘Real-Time’ Working at its Sydney Morning Herald and The Age Offices

Fairfax Media is rolling out a number of initiatives this year as part of its ‘Fairfax of the Future’ strategy which aims to streamline operations and support the publisher’s shift to multi-platform delivery. The compa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #streamline operations

One Year of Translating, Selling Swedish Literature Direct

Stockholm Text, a young publishing house translating and publishing Swedish literature in English, share lessons learned from their first year in business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-20 00:00:00 UTC ]
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Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater china #newspaper advertising #online content #newspaper readers #traditional newspapers

Quarto looks to cut debt after 2012 revenue fall

Quarto has revealed plans to cut debt by divesting of businesses "detracting from... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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Poor Nook Sales Sink Barnes & Noble's Revenues

The ebook is still central to B&N's strategy, but it's not selling. Barnes & Noble revealed disappointing third quarter finances this morning, including a serious decline in revenues from its Nook digital e-readers. Overall revenues were $2.2 billion, down 8.8% year on year, and its... Continue reading at Fast Company

[ Fast Company | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #8% year #device sales #$55 million #company remains #reduce costs #company revealed

Life of Pi sells 'pi' copies

Life of Pi has sold 'pi' number of books, selling 3,141,593 copies in all editions.... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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Best-selling Author: "Public Libraries Deprive Writers Of Royalties"

"Horrible Histories" author Terry Deary told a newspaper that public libraries are a drain on government resources that deprive authors of royalty checks. Best-selling childrens' book author Terry Deary has become the first major writer to speak up against the concept of public libraries. In... Continue reading at Fast Company

[ Fast Company | 2013-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alison flood #book industry #read books

Time Warner in talks to sell part of Time Inc.

Time Warner is in talks to sell a large portion of its Time Inc. magazine division, including People, InStyle and Real Simple, according to a report Wednesday afternoon by Fortune.Headed for Meredith, Berkshire Hathaway or nowhere new after all?Fortune is itself a Time Inc. magazine but reported... Continue reading at Crains New York

[ Crains New York | 2013-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$142 million #made good

Amazon Moves Closer to Selling Used Ebooks

Amazon has patented a technology that allows customers to sell their previously read ebooks, audiobooks, music and movies in the same way that they can now sell print books, DVDs, and CDs. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-12 00:00:00 UTC ]
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Incoming News Corp. CEO Says The Daily Was 'A Great Success, Revenue Aside'

It burned through at least $40 million and never came close to turning a profit, but that doesn’t mean The Daily was a failure, according to Robert Thomson, the soon-to-be CEO of News Corp.’s publishing spin-off. “It wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great success #$40 million #robert thomson #publishing spin-

Amazon 'to put advertising on Kindles'

Amazon is reportedly readying an advertising push for displays on Kindle e-readers after pitching... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reportedly readying #kindle e-readers

Cabinet office pays £100k to York library scheme

City of York Council has been given £100,000 by the cabinet office to help it form a mutual... Continue reading at The Bookseller

[ The Bookseller | 2013-01-29 00:00:00 UTC ]
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Macmillan tests selling ebooks to libraries in two-year stretches

Major publishers are taking wildly different approaches to resolving the woes surrounding ebook lending at libraries: they're experimenting with both the short-yet-cheap subscription as well as an expensive option to pay only once for perpetual use. Sure enough, we're now seeing the middle road.... Continue reading at Engadget

[ Engadget | 2013-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pilot project #door open #gain traction #perennial favorite

Selling Abroad: Fifty Shades Dominates, Again

J.K. Rowling’s The Casual Vacancy debuted at #3 on the fiction chart in Spain in December, good enough to place it right behind Fifty Shades of Grey, which held steady at #2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling abroad #fiction chart #fifty shades #held steady

Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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Rodale hires Condé Nast exec as first CTO

Yet another sign that the media world marches toward digital is at Rodale. In a move to expand the healthy lifestyle publisher's mobile commerce, big data and social technologies, it has hired Condé Nast executive Bobby Chowdhury as its first ever chief technology officer.Mr. Chowdhury, 51, has... Continue reading at Crains New York

[ Crains New York | 2013-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #general manager #brand development #strategic vision #media companies #report directly #nook division

PublishNews Brazil: Amazon Opens Kiosks to Sell Kindles in Brazil

This week on PublishNews Brazil: Amazon partners with a kiosk-retailer to sell Kindles in Brazil, Kobo launches two new ereaders, 33% of Brazilians read a book last month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishnews brazil #sell kindles #amazon partners #kobo launches

Ex-Yahoo chief jumps to print

The investors who own The Hollywood Reporter, AdWeek and Billboard have hired ex-Yahoo Chief Executive Ross Levinsohn to oversee the trade titles as head of the newly formed Guggenheim Digital Media.He is the third CEO for the magazines, which are part of Prometheus Global Media. The New... Continue reading at Crains New York

[ Crains New York | 2013-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #clio awards #marissa mayer #integral role #entertainment assets #ideal person

Condé Nast Time Ends for Maurie Perl

Maurie Perl, the longtime chief spokeswoman at Condé Nast, is hanging it up after 21 years at the company. For 12 years, Perl built and oversaw the PR machine of the publishing company, reporting to parent Advance Publications Chairman Si Newhouse and then-Condé Nast CEO Steve Florio, who since... Continue reading at AdWeek

[ AdWeek | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special projects #bill clinton #presidential campaign #hot list #great fun

Cost savings for Scholastic after revenues drop

  Scholastic Corporation has reported a 10% year-on-year drop in revenue in the second... Continue reading at The Bookseller

[ The Bookseller | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic corporation #cost savings