‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-14 00:00:00 UTC ]
News tagged with: #sell advertisers #give advertisers

Other Publishing stories related to: '‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann'

Real-Time Advertising Bidding Offers Publisher Control

As publishers attempt to make online advertising a profitable and engaging business model, real time bidding on Web inventory by prospective clients is becoming more prevalent. Conde Nast launched a private Web ad exchange with AdMeld for select clients in late 2011, and now smaller publishers... Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #select clients #smaller publishers

"Strong" Informa reports ebook revenue worth 12% of academic

E-book sales increased by 11% at Informa's publishing business Taylor & Francis and now... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
More news stories like this |

iMedia Revenue Ltd. Provides Newspaper Publishers With Forum For Online Business Opportunities

Research Triangle, NC –February 21, 2012 – iMedia Revenue Ltd., a company dedicated to delivering the latest advanced editorial and advertising solutions to local newspaper agencies, today announced the launch of a BloggingWriters ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper publishers #company dedicated #advertising solutions #today announced

The Knot Expands Partnership with Teleflora Through Advertising, Custom Content

Bridal publication The Knot renewed its bridal program with floral delivery service Teleflora after a successful campaign debut in 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #custom content

HC: digital 'at 20%' of UK revenues

HarperCollins' financial performance continues to be unclear, with parent company News Corp... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
More news stories like this |

Bertelsmann reports 2011 revenue growth

Random House parent company Bertelsmann has reported slight revenue growth for the 2011 fiscal... Continue reading at The Bookseller

[ The Bookseller | 2012-02-09 00:00:00 UTC ]
More news stories like this |

ASP Westward Sells Community Media of Colorado to Macari-Healey Publishing Company, LLC

HOUSTON, TX - February 6, 2012 - Macari-Healey Publishing Company, LLC, of Golden, Colorado has purchased Community Media of Colorado from ASP Westward. The Houston-based newspaper publisher had owned CMC since 2002. ASP Westward also ope ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-06 00:00:00 UTC ]
More news stories like this |

BA letter goes out to council chiefs

The Booksellers Association has called for “dynamic and innovative” authorities to... Continue reading at The Bookseller

[ The Bookseller | 2012-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association

Anobii chief says drop DRM to fight Amazon

Matteo Berlucchi, chief executive of the social e-retailer Anobii, has urged publishers to drop... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fight amazon #matteo berlucchi #urged publishers

Atlantic Media Taps Editor-in-Chief for New Global Business Brand

The Atlantic Media Company names Kevin Delaney as editor-in-chief of its still untitled digital global business brand. Delaney brings over a decade of experience at The Wall Street Journal to this developing role. Continue reading at Folio Magazine

[ Folio Magazine | 2012-01-20 00:00:00 UTC ]
More news stories like this |

Wenner Hires New Digital Chief, Again

Wenner Media has named a new chief digital officer, David Kang, who becomes the third person to hold the position in less than a year. Wenner hired its first chief digital officer, Steven Schwartz, in 2009. He left in May for his old employer, Reuters. The next person in the job, Michael... Continue reading at AdWeek

[ AdWeek | 2012-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael bloom #flagship magazine #hearst magazines #digital brands #digital businesses #rolling stone

Chief executives predict turbulent 2012

Sales of ebooks will "double in size in a flat market" over the course of 2012,... Continue reading at The Bookseller

[ The Bookseller | 2012-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flat market

AUC Press closes office amid Cairo protests

The offices of the American University in Cairo Press and its Tahrir Bookstore, both situated on... Continue reading at The Bookseller

[ The Bookseller | 2011-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american university #cairo press

STM revenues to 'top $30bn in 2014'

Total revenues for the scientific, technical and medical publishing market are estimated to rise... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #total revenues

Kindles Sell by the Millions

Analysis: Amazon's admission of selling a million Kindles per week is good news for the ebook market in general. Continue reading at PC World

[ PC World | 2011-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market

Pearson sells stake in FTSE

Penguin parent company Pearson has sold its 50% stake in FTSE International to the London... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ftse international #50% stake

China's Dangdang to sell ebooks

China's biggest online book retailer E-Commerce China Dangdang plans to begin selling ebooks... Continue reading at The Bookseller

[ The Bookseller | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell ebooks

Pearson to sell its 50% stake in FTSE International

Pearson, the publisher of the Financial Times, is to sell its 50% stake in FTSE International to the London Stock Exchange for £450m, as it looks to focus on business news and analysis, and away from data. Continue reading at Media Week

[ Media Week | 2011-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #50% stake #ftse international

Foyle family selling leasehold to Charing Cross Road

The Foyle family investment vehicle Noved Investment Holdings is selling the leasehold to the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
More news stories like this |

Condé Nast Partners with AdMeld in Private Digital Ad Exchange

In a major magazine publisher first, Condé Nast launched a private advertising exchange for select digital clientele. Partnering with service provider AdMeld, inventory from Condé’s entire digital portfolio was available at the time of the exchange’s launch. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
More news stories like this |