‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann

Pamela Drucker Mann discusses how Condé Nast plans to give advertisers what they want, not what publishers think they should have. The post ‘You have to sell advertisers what they need, not what you want’: Q&A with Conde Nast chief revenue officer, Pamela Drucker Mann appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-01-14 00:00:00 UTC ]
News tagged with: #sell advertisers #give advertisers

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Asda to sell Kobo e-readers

Asda will begin selling the Kobo wireless e-reader for £67 this Friday (9th December). The... Continue reading at The Bookseller

[ The Bookseller | 2011-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #begin selling


Digitas chief Lang takes top role at Time Inc

Time Inc, the parent of IPC Media and the US publishing giant behind titles including People and Time, has appointed Digitas global chief executive Laura Lang as its new chief executive. Continue reading at Media Week

[ Media Week | 2011-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipc media #publishing giant


Digitas CEO Laura Lang to Be Named Chief of Time Inc.

Time Warner Inc. has picked Laura Lang, chief executive of the digital-ad firm Digitas, to run its Time Inc. magazine-publishing division, according to people familiar with the matter. Continue reading at AllThingsD

[ AllThingsD | 2011-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #people familiar


German Catholic Church to sell Wetbild

Germany’s Catholic Church has announced this week its intention to sell Weltbild, one of... Continue reading at The Bookseller

[ The Bookseller | 2011-11-24 00:00:00 UTC ]
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13 Ways to Jumpstart Digital Revenue

To conclude min day's Digital Summit at the Grand Hyatt in New York City this week, three digital publishing executives shared actionable tips on how to ramp up revenue, regardless of company scale. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital summit #grand hyatt


Bodley Head buys title from Blair's ex-chief of staff

Written By: Charlotte Williams Publication Date: Thu, 10/11/2011 - 15:52 Tony Blair's former chief of staff is writing a book for The Bodley Head about the intricacies of negotiations between governments and terrorist organisations. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bodley head #terrorist organisations


Bodley Head buys book from Blair's ex-chief of staff

Written By: Charlotte Williams Publication Date: Thu, 10/11/2011 - 15:52 Tony Blair's former chief of staff is writing a book for The Bodley Head about the intricacies of negotiations between governments and terrorist organisations. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bodley head #terrorist organisations


Advertising: Ivory Soap Refreshes Its Ads and Its Look

One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times

[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Stelling sells his football stories to Headline

Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 11:01 Headline has acquired the next book by “Soccer Saturday” presenter Jeff Stelling, with the Sky Sports football pundit moving with his editor Jonathan Taylor from HarperSport. Publishing director Taylor bought world... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Jobs biography sells 379,000 Stateside

Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 14:00 Walter Isaacson's biography of Apple co-founder Steve Jobs sold 379,000 copies in the US in it first week on bookshops shelves, BookScan US data has revealed. The $35 publication, published by Simon & Schuster in the US,... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$35 publication #simon schuster #bestselling book #john grisham #litigators doubleday #journalist bill


Jobs biog sells 379,000 copies Stateside

Written By: Philip Stone Publication Date: Wed, 02/11/2011 - 14:00 Walter Isaacson's biography of Apple co-founder Steve Jobs sold 379,000 copies in the US in its first week on bookshop shelves, BookScan US data has revealed. The $35 publication, published by Simon & Schuster in the US,... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop shelves #$35 publication #simon schuster #bestselling book #john grisham #litigators doubleday #journalist bill


Pamela Druckerman

Written By: Alice O'Keeffe Publication Date: Fri, 28/10/2011 - 14:44 Looking at the bookshelves it seems the French have a lot to teach us; how to diet (French Women Don't Get Fat), how to dress (Ines de la Fressange's Parisian Chic) and now, how to bring up children. French Children Don't... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early years


News outlets look to tablet computer users for revenue

More than half of owners read news on their devices, a survey shows, though there's not much willingness to pay for content. But there may be a way.With roughly 25 million adults in America now owning an iPad or other tablet computer, a new survey shows that the early adopters are using the... Continue reading at Baltimore Sun

[ Baltimore Sun | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news outlets #survey shows #tablet computer #early adopters #social networking #reading books #watching videos


The Atlantic Sees 19 Percent Jump in Ad Revenue for Third Quarter

For the 12th consecutive quarter in a row, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent, with digital ad revenue soaring 41 percent and print up 3 percent over the third quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #advertising revenue


HC to sell Hello Kitty dictionaries

Written By: Graeme Neill Publication Date: Tue, 18/10/2011 - 07:15 HarperCollins is planning to release a Hello Kitty branded version of its Collins Dictionaries as part of a new deal with the global brand. Richard Haines, brand manager at HarperCollins Children's Books, signed the deal with... Continue reading at The Bookseller

[ The Bookseller | 2011-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global brand #brand manager #brand director #fluid world


Condé Nast Partners with HP for Print-On-Demand Content

Pilot program will allow direct-to-home printer access for some branded content. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Canongate sells controlling stake in Text Publishing

Written By: Graeme Neill Publication Date: Mon, 03/10/2011 - 15:21 Canongate has sold its controlling stake in Australian publisher Text Publishing to Maureen and Tony Wheeler, the founders of Lonely Planet. The deal, for an undisclosed sum, generates a "sizeable" amount of cash to invest into... Continue reading at The Bookseller

[ The Bookseller | 2011-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #text publishing #controlling stake #lonely planet


Hachette opens Dubai office

Written By: Charlotte Williams Publication Date: Thu, 29/09/2011 - 12:08 Hachette UK is opening a sales and marketing office in Dubai to cover the Middle East, with Matt Cowdery taking on the role of sales manager, Middle East. Group commercial director Richard Kitson said: "The establishment... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing office #sales manager #sales operations #sales operation #middle east


Summit Business Media Sells Off Highline Data

Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Condé Nast college to offer Vogue-branded fashion course

Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week

[ Media Week | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central london #magazine brands