Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for mobile apps? Download the guide. Sponsored by MoPub. The post WTF is header bidding for mobile apps? appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-07-11 00:00:00 UTC ]
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Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants in the U.S. The Open App Markets... Continue reading at AdWeek
[ AdWeek | 2022-02-22 22:10:40 UTC ]
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Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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The Libby app came into my life early in the pandemic, when in-person trips to the library weren’t possible and indie bookstores were up against massive USPS delays. The app—which allows users to instantly borrow ebooks from their local libraries—was an incredible gift. Twenty-two months, one... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-03 17:41:14 UTC ]
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You just got your hands on a new phone. Naturally, your first inclination is to head to the App Store or the Google Play Store to download your favorite apps to your shiny new device. While the Engadget team tries to keep our phones relatively unencumbered, there are some apps we can't live... Continue reading at Engadget
[ Engadget | 2021-12-27 18:00:49 UTC ]
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Hachette Livre owner Lagardère has raised its publishing division's profitability outlook to 13.5%. Continue reading at The Bookseller
[ The Bookseller | 2021-12-20 11:14:48 UTC ]
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Alden Global Capital hedge fund, owner of the Chicago Tribune, stepped up its attempts to buy Lee Enterprises this week, filing a lawsuit that accuses its board of denying shareholders of the newspaper publisher a voice in the matter. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-12-16 17:02:32 UTC ]
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Nearly a week after Lee Enterprises rejected Alden Global Capital’s attempt to buy the newspaper publisher, the hedge fund responded Wednesday with a lawsuit accusing Lee’s board of improperly denying shareholders the chance to have a say on the offer Continue reading at ABC News
[ ABC News | 2021-12-15 23:34:05 UTC ]
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Newspaper publisher Lee Enterprises has rejected a takeover offer from the Alden Global Capital hedge fund that is one of the largest newspaper owners in the country with a reputation for intense cost cuts and layoffs Continue reading at ABC News
[ ABC News | 2021-12-09 21:37:15 UTC ]
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The board of Lee Enterprises voted 8-0 against an unsolicited offer by the hedge fund that valued the newspaper chain at $141 million. Continue reading at The New York Times
[ The New York Times | 2021-12-09 20:44:02 UTC ]
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Newspaper publisher Lee Enterprises has rejected a takeover offer from the Alden Global Capital hedge fund that is one of the largest newspaper owners in the country with a reputation for intense cost cuts. Continue reading at Baltimore Sun
[ Baltimore Sun | 2021-12-09 19:38:26 UTC ]
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Audio visual reading app xigxag has publicly opened a £250,000 funding round on the Seeders crowdfunding platform with more than 72% already raised. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 04:37:03 UTC ]
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The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
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Fane has launched its first app, Fane TV, in response to growing customer demand and to enhance its offering for hybrid events. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 08:56:47 UTC ]
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Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget
[ Engadget | 2021-11-04 13:42:55 UTC ]
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Amazon’s audiobook service Audible and phone apps for reading the holy books of Islam and Christianity have disappeared from the Apple store in mainland China Continue reading at ABC News
[ ABC News | 2021-10-15 21:01:46 UTC ]
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Mr. Kristof, a two-time Pulitzer Prize winner, is weighing a run for governor of Oregon, the state where he grew up. Continue reading at The New York Times
[ The New York Times | 2021-10-14 12:08:45 UTC ]
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Sally Rooney has turned down a bid from an Israeli publisher to translate her most recent novel, Beautiful World, Where Are You, into Hebrew, due to her stance on the conflict in Palestine. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 12:12:35 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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In a Zoom chat with agents, Penguin Random House CEO Markus Dohle said that, following the approval of PRH's purchase of Simon & Schuster, editors at the two houses will be able to bid for the same book—even if they are the only publishers interested in the title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-21 04:00:00 UTC ]
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