WTF is header bidding for mobile apps?

Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for mobile apps? Download the guide. Sponsored by MoPub. The post WTF is header bidding for mobile apps? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-07-11 00:00:00 UTC ]
News tagged with: #post wtf #mobile apps #header bidding #extremely successful

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Hearst Magazines Enters SVOD Space With New Fitness App

Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called "All Out Studio." The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men's Health, Women's Health, Cosmopolitan,... Continue reading at AdWeek

[ AdWeek | 2019-07-01 11:00:38 UTC ]
More news stories like this | News stories tagged with: #fitness app #hearst magazines #apple tv #video content #hearst brands #including men #hearst


Mobile Matters—and Publishers Must Remember That, Even When Resources Are Limited

A smartphone alert to local news publishers: Mobile matters! It matters to your readers, to your revenue streams and to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:22:29 UTC ]
More news stories like this | News stories tagged with: #revenue streams #news publisher


Pokemon Go creators release Harry Potter mobile game Wizards Unite

The creators of mobile gaming phenomenon Pokemon Go unleashed a new game on Thursday that features Harry Potter and other characters from the wizarding world made famous in best-selling books and blockbuster movies. Continue reading at CBC

[ CBC | 2019-06-21 12:31:30 UTC ]
More news stories like this | News stories tagged with: #best-selling books #blockbuster movies #best-selling book #harry potter


Google's Chromebook App Hub for students and teachers is live

We can argue about the merits and flaws of Chromebooks all day long, but one thing is clear: They've found a strong foothold in the education market. Indeed, today Google is announcing that more than 30 million Chromebooks are in use by students arou... Continue reading at Engadget

[ Engadget | 2019-06-19 13:30:00 UTC ]
More news stories like this | News stories tagged with: #day long #ve found #education market #ebooks #book app


Readerlink misses midnight deadline for rival Barnes & Noble bid; Elliott offer stands

US distribution giant Readerlink LLC has missed the midnight deadline for a rival bid to Waterstones owner Elliott Advisors Ltd for Barnes & Noble, but could still propose a counter-offer.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-14 19:27:47 UTC ]
More news stories like this | News stories tagged with: #barnes noble


How to use L.A. Library apps to read for free

Angelica Gonzalez used to read about a book a year. Then she discovered the Libby app, which allows anyone with a Los Angeles Public Library card to borrow e-books, audiobooks and other electronic media — for free. Now Gonzalez regularly checks out titles and transfers them to her Kindle.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-06-12 10:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook #e-book


A Bidding War for B&N?

According to a report in the 'Wall Street Journal,' Readerlink is considering putting together a bid to top the $6.50 per share offer made by Elliott Advisors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bidding war #elliott advisors


Facebook stops apps being pre-installed on Huawei phones

The block on pre-installed apps on Huawei smartphones will also apply to Instagram and Whatsapp. Continue reading at BBC News

[ BBC News | 2019-06-07 11:40:07 UTC ]
More news stories like this | News stories tagged with: #huawei phones


Recommended Reading: Blame the apps for iPhone privacy woes

iPhone privacy is broken... and apps are to blame Joanna Stern, The Wall Street Journal Thanks in part to Facebook's privacy blunders, concern over personal data security is growing. And we continue to find things gobbling up our info that we didn... Continue reading at Engadget

[ Engadget | 2019-06-01 16:30:00 UTC ]
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Irish Supreme Court Rejects Facebook Bid to Block ECJ Data Case

The European Court of Justice (ECJ) will hear a landmark privacy case regarding the transfer of EU citizens’ data to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-31 19:45:54 UTC ]
More news stories like this | News stories tagged with: #european court


Amazon reportedly mulls buying Boost from T-Mobile, Sprint

Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age

[ Advertising Age | 2019-05-31 17:33:29 UTC ]
More news stories like this | News stories tagged with: #kindle e-readers #download books #pilot program #online orders #york state #—bloomberg news


MSN Messenger 2019 Edition is the messaging app you didn't know you needed

These days, if you want to chat with friends and family you probably do so through one of the many mobile messaging choices -- such as WhatsApp, Facebook Messenger, or Snapchat. Before mobile communications really took off, Microsoft’s cross-platform MSN Messenger (later rebranded Windows Live... Continue reading at Betanews

[ Betanews | 2019-05-16 19:05:22 UTC ]
More news stories like this | News stories tagged with: #messaging app #facebook messenger


Apple Pay can be used for iTunes, App Store and Apple Book purchases

You can now use Apple Pay to make purchases from iTunes, the App Store and Apple Books. You can also use it for Apple Music and iCloud storage subscriptions. MacRumors spotted the change in a recently updated support document. The added Apple Pay opt... Continue reading at Engadget

[ Engadget | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #make purchases #apple books #apple music


Norwegian reading app to launch in the UK

Poio, an app created to help children learn to read, is launching in the UK in June. Continue reading at The Bookseller

[ The Bookseller | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app created #children learn


Facebook leans harder into Groups as it redesigns main app

Facebook Inc. unveiled a redesign Tuesday that focuses on the Groups feature of its namesake social network, doubling down on a successful but controversial part of the big blue app. It’s another sign that Facebook is moving toward more private, intimate communication. The changes, announced... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-30 22:05:00 UTC ]
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University of Maryland Medical System CEO resigns amid controversy over Pugh book deal, no-bid contracts

Robert A. Chrencik resigned Friday as president and CEO of the University of Maryland Medical System, his long tenure at the hospital network ending amid the controversy surrounding accusations of self-dealing and no-bid contracting. “Today the Board of Directors and I received and accepted Mr.... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long tenure


Paul McCartney's school book sold for £46k after bidding war

The exercise book contained English Literature essays written by the former Beatles member. Continue reading at BBC News

[ BBC News | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paul mccartney #bidding war


Astrology app set to shake up ‘mystical services sector’

Any entity created on this planet comes into the world with a star chart, dominated by a sun sign, reflecting the motion of the spheres above at its moment of birth. Facebook, for instance, is an Aquarius, while Google, Snap and Netflix are all Virgos. Microsoft and Twitter — both Aries.... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-20 12:00:00 UTC ]
More news stories like this | News stories tagged with: #entity created #star chart #sun sign


Astrology app set to shake up ‘mystical services sector’

Any entity created on this planet comes into the world with a star chart, dominated by a sun sign, reflecting the motion of the spheres above at its moment of birth. Facebook, for instance, is an Aquarius, while Google, Snap and Netflix are all Virgos. Microsoft and Twitter — both Aries.... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-20 12:00:00 UTC ]
More news stories like this | News stories tagged with: #entity created #star chart #sun sign


This new AR app puts women back in the history books

Up to 89% of history textbook references are devoted to men, so “Lessons in Herstory” aims to restore women’s standing in the American story. Open up most elementary and high school history books and you’ll find stories of corruption, triumph, innovation, conflict, and resolution, that all have... Continue reading at Fast Company

[ Fast Company | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #history books