WTF is header bidding for mobile apps?

Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for mobile apps? Download the guide. Sponsored by MoPub. The post WTF is header bidding for mobile apps? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-07-11 00:00:00 UTC ]
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RosettaBooks Debuts Mobile E-book App

E-book publisher RosettaBooks is launching an interactive e-reading app for mobile phones and tablets that allows consumers to buy an inventory of backlist classics from Rosetta's retail partners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-05 00:00:00 UTC ]
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Wowio Launches New Mobile App

The mobile version of its ebook distribution platform will have more than 350,000 titles from IngramBooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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New mobile app locates great Scottish books

A new, free app which links books and authors to dates, themes and distinct locations around... Continue reading at The Bookseller

[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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Digital Publishing: Mobile vs. App is the Wrong Question

In January, CNN announced staggering growth in the number of users accessing their content on mobile devices. For 2013, the company averaged 30 million monthly unique visitors on mobile, an increase of 40 percent over 2012.     ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-14 00:00:00 UTC ]
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VSCO Cam app for iOS adds more 'community' features in a bid to take on Instagram

The VSCO Cam app has developed a pretty dedicated following of serious mobile photographers. Over the summer Visual Supply Co. even unveiled a minimalist publishing platform called VSCO Grid. But ties between the two were... let's say, weak. An... Continue reading at Engadget

[ Engadget | 2014-02-12 00:00:00 UTC ]
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Erie Times-News Releases iPad, iPhone, Android Apps and Mobile Web Powered by Whiz Technologies

Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
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Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Facebook Mobile App Hooks Up With OpenTable

Facebook on Monday announced a new integration with restaurant reservation network OpenTable, which will allow Facebook users to book reservations directly through the Facebook mobile iOS app. The update, which will go live on Monday, will also include TV listing information on TV show pages,... Continue reading at AllThingsD

[ AllThingsD | 2013-08-12 00:00:00 UTC ]
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Barnes & Noble Moves Forward With Plans To Allow Android Apps on Nook [Mobilized]

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[ AllThingsD | 2011-04-08 00:00:00 UTC ]
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Google will stop trying to make its iOS apps look like Android apps

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[ Engadget | 2021-10-12 17:16:51 UTC ]
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‘Apps are the new magazines’: Why Bloomberg’s doubling down on apps

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[ Digiday | 2016-12-14 00:00:00 UTC ]
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Google's Accelerated Mobile Pages project aims to speed up the mobile web

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[ PC World | 2015-10-07 00:00:00 UTC ]
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In the “Web vs. Apps” Debate for Online Publishers, Apps Are on a Run

It’s what qualifies as an age-old debate in the digital media business: Web or native apps? The question isn’t really either/or — for most news outlets, the answer is “both” — but since the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-27 00:00:00 UTC ]
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Mobile, Idealism, More Mobile: What UK Publishers Worry They’re Not Worried Enough About

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[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
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Children's apps: 'Technology interferes with the story in most apps'

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[ The Guardian | 2014-09-26 00:00:00 UTC ]
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Comixology Ends In-App Buying on iOS apps

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[ Publishers Weekly | 2014-04-26 00:00:00 UTC ]
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The HTML5 Question: To App or Not To App?

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[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Sinclair Partners to Launch Immersive News App for Apple Vision Pro

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[ AdWeek | 2024-10-03 13:10:09 UTC ]
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On Politics: A Cuomo mayoral bid would be formidable but not invincible

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[ Crains New York | 2024-10-01 16:45:16 UTC ]
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[ PC World | 2024-08-27 10:30:00 UTC ]
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