It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
News tagged with:
#post wsj
#marketing campaigns
#tough time
Bookseller and publisher Samuel Fisher is to join Corsair for his second novel, Wivenhoe. Continue reading at The Bookseller
[ The Bookseller | 2020-10-08 04:31:27 UTC ]
More news stories like this | News stories tagged with:
#bookseller
Julie Ma, a Chinese takeaway owner from west Wales, has won Richard and Judy's Search for a Bestseller competition for her novel, Happy Families. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 03:26:12 UTC ]
More news stories like this | News stories tagged with:
#chinese takeaway
A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 01:01:07 UTC ]
More news stories like this | News stories tagged with:
#booktrust represents
#waterstones children
HQ has landed Other Parents, an “astonishing” novel on small-town British life from Sarah Stovell, in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2020-10-02 02:18:58 UTC ]
More news stories like this |
Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 19:09:45 UTC ]
More news stories like this | News stories tagged with:
#bookseller children
#bookseller
Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller
[ The Bookseller | 2020-09-28 00:01:16 UTC ]
More news stories like this |
The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller
[ The Bookseller | 2020-09-27 21:41:42 UTC ]
More news stories like this | News stories tagged with:
#huge growth
#barbara marcus
#random house
Hachette Children’s Group has acquired Bone Music from David Almond, described as "a masterpiece that speaks to a modern audience about the ancient past and contemporary struggles." Continue reading at The Bookseller
[ The Bookseller | 2020-09-25 02:03:24 UTC ]
More news stories like this | News stories tagged with:
#hachette children
#modern audience
#hachette
Fairlight Books has acquired Richard Smyth’s novel The Woodcock, a literary period drama set on the north-east coast of England. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 17:56:34 UTC ]
More news stories like this | News stories tagged with:
#fairlight books
Natalie Portman knows a thing or two about fairy tales. Portman’s turn as a dancer whose life goes awry in Black Swan (2010) was, famously, a brooding take on Pyotr Tchaikovksy’s most famous ballet. Swan Lake itself was likely inspired by Russian and German folktales like Johann Karl August... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-23 16:54:30 UTC ]
More news stories like this | News stories tagged with:
#natalie portman
#fairy tales
#children’s book
Hodder has acquired The Charmed Wife by Olga Grushin, "a sophisticated literary fairy tale for the 21st century" in which Cinderella decides 13 years after her happy ending that she wants her Prince Charming dead. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 11:12:41 UTC ]
More news stories like this | News stories tagged with:
#21st century
#happy ending
#hodder
Jennifer Nansubuga Makumbi’s Uganda-set novel follows a girl caught between tradition and her rebellious urges. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 08:24:52 UTC ]
More news stories like this | News stories tagged with:
#hard-won wisdom
Dublin-based indie Lilliput Press will publish The Ballad of Lord Edward and Citizen Small by Neil Jordan, a novel inspired by the life of Irish aristocrat and revolutionary Lord Edward Fitzgerald. Continue reading at The Bookseller
[ The Bookseller | 2020-09-17 12:57:12 UTC ]
More news stories like this |
Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with:
#ad budgets
#global measurement
#sales data
#nielsen
Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents. Continue reading at The Bookseller
[ The Bookseller | 2020-09-14 20:59:22 UTC ]
More news stories like this | News stories tagged with:
#charlie mackesy
#campaign encouraging
#mental health
The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cold war
#late 1950s
#dark side
#science fiction
The children’s book writer never caught on in America, partly because of his Communist Party ties, but the English-language release of his masterpiece could change that. Continue reading at The New York Times
[ The New York Times | 2020-09-05 09:00:16 UTC ]
More news stories like this | News stories tagged with:
#telephone tales
#book writer
#english-language release
#children’s book
Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week
[ Media Week | 2020-09-02 14:20:09 UTC ]
More news stories like this | News stories tagged with:
#including tv
#digital media
The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
More news stories like this |
Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases. The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
More news stories like this | News stories tagged with:
#post germany
#transformative agreements
#open access
#90th percentile
#springer nature