It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
News tagged with:
#post wsj
#marketing campaigns
#tough time
Faber has detailed its publicity and marketing for Kazuo Ishiguro's Klara and the Sun, published this week, which features the first ever in-conversation public event between Ishiguro and his daughter, Naomi. Continue reading at The Bookseller
[ The Bookseller | 2021-03-03 07:25:11 UTC ]
More news stories like this | News stories tagged with:
#kazuo ishiguro
Nobel Prize-winning author Kazuo Ishiguro explores the effects of technology on humans through the eyes of an ever-sunny, ever-likable cyborg. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-03-01 14:06:50 UTC ]
More news stories like this | News stories tagged with:
#prize-winning author
While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:03:16 UTC ]
More news stories like this | News stories tagged with:
#major boost
#publishing industry
The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail partners
Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller
[ The Bookseller | 2021-02-17 17:41:21 UTC ]
More news stories like this | News stories tagged with:
#charity set
#free books
Kweli’s message-driven but less popular brand of rap is one of the preoccupations of his swift, sturdy memoir. Continue reading at The Washington Post
[ The Washington Post | 2021-02-16 14:00:00 UTC ]
More news stories like this |
Jazz-bluegrass musician Victor L. Wooten offers insights in an action-adventure fable. Continue reading at The Washington Post
[ The Washington Post | 2021-02-12 13:00:00 UTC ]
More news stories like this |
Published a century ago, Eleanor Farjeon’s “Martin Pippin in the Apple Orchard” delivers charming stories of love in its many forms. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 17:02:45 UTC ]
More news stories like this | News stories tagged with:
#century ago
Firefly Press has acquired world rights in Major and Mynah, a junior detective story featuring a hard of hearing protagonist, by children’s author Karen Owen. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 14:40:11 UTC ]
More news stories like this | News stories tagged with:
#firefly press
#world rights
Bluebird has released Nikesh Shukla's debut memoir Brown Baby with a campaign featuring innovative Facebook adverts which are said to be a first for UK publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-02-08 03:25:47 UTC ]
More news stories like this | News stories tagged with:
#uk publishing
This year's Publishers Publicity Circle Awards, which this week unveiled their shortlists, include a Crime and Thriller campaign category and an award for the Best Children’s and YA Celebrity campaign for the first time. Continue reading at The Bookseller
[ The Bookseller | 2021-02-05 12:50:16 UTC ]
More news stories like this | News stories tagged with:
#ppc awards
#week unveiled
Avon Books has sailed off with The Lighthouse, a “terrifyingly gripping” novel from author and bookseller Fran Dorricott, in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 20:55:30 UTC ]
More news stories like this | News stories tagged with:
#avon books
#bookseller
The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 17:33:21 UTC ]
More news stories like this | News stories tagged with:
#bring books
Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#marketing strategy
#macmillan publishers
#data analysis
#web development
#macmillan
Melanie Finn’s fourth novel tells the story of an orphan who makes her way in the woods of Vermont. Continue reading at The Washington Post
[ The Washington Post | 2021-01-29 14:00:00 UTC ]
More news stories like this |
In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | News stories tagged with:
#market expectation
#trading update
#annual revenue
#bloomsbury
Antony Shugaar's tranlsation of 1962 Italian picture book 'Telephone Tales' by Gianni Rodari and Valerio Vidali wins ALA's 2021 Batchelder Award. The post Italy’s ‘Telephone Tales’ Wins the 2021 Batchelder Translation Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-27 20:49:31 UTC ]
More news stories like this | News stories tagged with:
#post italy
#telephone tales
#picture book
Julia Quinn’s The Viscount Who Loved Me (Avon) kept its kid leather-gloved grip on the Bookstat e-book number one this spot week, as its Netflix adaptation was renewed for a second series. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 17:20:07 UTC ]
More news stories like this | News stories tagged with:
#julia quinn
#bookstat chart
#netflix adaptation
#e-book
Monique Roffey has won the £30,000 Costa Book of the Year award for her “utterly original” sixth novel, The Mermaid of Black Conch: A Love Story, published by independent Peepal Tree Press. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 22:02:30 UTC ]
More news stories like this | News stories tagged with:
#monique roffey
#black conch
#love story
#costa book
Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age
[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with:
#analytics helps
#watch live
#kroger leverages
#business disruptions
#global pandemic
#real time
#kroger partnered
#analytic partners
#implement ap
#kroger vp
#general manager
#test-and-learn culture
#connected device
#associate publisher