It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-02-24 00:00:00 UTC ]
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Amazon plans to open several large physical retail locations in the US that will operate like department stores, according to a report in the Wall Street Journal. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 23:13:54 UTC ]
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Virginia Feito’s horror-tinged novel is already set for the big screen, with Elizabeth Moss in the starring role Continue reading at The Washington Post
[ The Washington Post | 2021-08-20 10:57:59 UTC ]
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The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 10:34:54 UTC ]
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North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot
[ Book Riot | 2021-08-13 10:33:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News
[ ABC News | 2021-08-11 14:32:35 UTC ]
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The pandemic memoir “American Crisis” has become a financial and ethical headache for Penguin Random House, dragging the company into the scandals that prompted the governor’s resignation announcement. Continue reading at The New York Times
[ The New York Times | 2021-08-10 22:21:07 UTC ]
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The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
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Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles. Continue reading at The Bookseller
[ The Bookseller | 2021-08-09 20:07:57 UTC ]
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US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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#LoveAudio, the Publishers Association's annual audiobook campaign, will return for a fifth year this month. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:47:32 UTC ]
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Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Kanya D’Almeida has been declared the overall winner of the Commonwealth Short Story Prize, for a "captivating" tale set in a Sri Lankan "sanctuary for the forsaken". Continue reading at The Bookseller
[ The Bookseller | 2021-06-30 08:05:28 UTC ]
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Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
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Wildfire has signed memoir We Will Not Be Saved, a “clarion call” to protect the rainforest and respect tribespeople by Nemonte Nenquimo and Mitch Anderson. Continue reading at The Bookseller
[ The Bookseller | 2021-06-24 23:25:53 UTC ]
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“Widespread Panic,” a pulpy noir, features a cameo of ’50s stars, including Liz Taylor, James Dean and Liberace. Continue reading at The Washington Post
[ The Washington Post | 2021-06-22 12:00:00 UTC ]
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Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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Penguin Michael Joseph has pre-empted a novel about Helen of Troy’s sister, Clytemnestra, by journalist Costanza Casati. Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 19:32:49 UTC ]
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