WSJ vs. Bloomberg: A tale of two marketing campaigns

It's a tough time to be an old-school business publisher, with upstarts like Quartz and even Yahoo Finance muscling in. To combat this, WSJ has launched a new consumer-focused ad campaign featuring will.i.am and Tory Burch that shows how these busy people make time to read the Journal. This, just weeks after Bloomberg underwent a face-lift of its own, along with a new campaign that focused on cool entrepreneurs and the new faces of business, rather than Wall Street finance dudes. The post WSJ vs. Bloomberg: A tale of two marketing campaigns appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-02-24 00:00:00 UTC ]
News tagged with: #post wsj #marketing campaigns #tough time

Other Publishing stories related to: 'WSJ vs. Bloomberg: A tale of two marketing campaigns'


Hamnet summer campaign employs 'living billboard'

The marketing and publicity team behind Maggie O'Farrell's Hamnet (Tinder Press) have unfurled a living billboard in south London, as part of their summer reading campaign. Continue reading at The Bookseller

[ The Bookseller | 2021-08-17 10:34:54 UTC ]
More news stories like this | News stories tagged with: #publicity team #shamnettinder press #south london


Today’s North American Manga Market: The Wins, The Losses, and Everything Else

North America is experiencing a manga boom. Here's a look at the industry's history with manga and its future. Continue reading at Book Riot

[ Book Riot | 2021-08-13 10:33:00 UTC ]
More news stories like this | News stories tagged with: #manga


‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


China market turns frosty for Taiwan books, as tensions rise

These days, just being an author from Taiwan could dash your chances of getting a book published in China Continue reading at ABC News

[ ABC News | 2021-08-11 14:32:35 UTC ]
More news stories like this | News stories tagged with: #book published


How Cuomo's Book Became a Cautionary Tale

The pandemic memoir “American Crisis” has become a financial and ethical headache for Penguin Random House, dragging the company into the scandals that prompted the governor’s resignation announcement. Continue reading at The New York Times

[ The New York Times | 2021-08-10 22:21:07 UTC ]
More news stories like this | News stories tagged with: #cautionary tale #memoir


NPD Sees the US Print Market Up in July, ‘Momentum Slowing’

The September reopening plan for Hachette Book Group is postponed, even as NPD Books charts a good July in US print–but questions ahead. The post NPD Sees the US Print Market Up in July, ‘Momentum Slowing’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-08-09 21:40:46 UTC ]
More news stories like this | News stories tagged with: #print market #npd sees


Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles.  Continue reading at The Bookseller

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
More news stories like this | News stories tagged with: #announced promotions #marketing department #senior roles


US marketing tech company acquires Bloodhound Books

US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller

[ The Bookseller | 2021-07-27 20:12:24 UTC ]
More news stories like this | News stories tagged with: #e-book


LoveAudio campaign returns with online events

#LoveAudio, the Publishers Association's annual audiobook campaign, will return for a fifth year this month. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:47:32 UTC ]
More news stories like this | News stories tagged with: #online events ##loveaudio #publishers association #audiobook


Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
More news stories like this | News stories tagged with: #bonnier


HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
More news stories like this |


D'Almeida wins Commonwealth Short Story Prize with 'captivating' tale

Kanya D’Almeida has been declared the overall winner of the Commonwealth Short Story Prize, for a "captivating" tale set in a Sri Lankan "sanctuary for the forsaken". Continue reading at The Bookseller

[ The Bookseller | 2021-06-30 08:05:28 UTC ]
More news stories like this |


Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | News stories tagged with: #paper shortages #paper shortage #russian book


Wildfire signs rainforest campaigner Nenquimo's 'clarion call'

Wildfire has signed memoir We Will Not Be Saved, a “clarion call” to protect the rainforest and respect tribespeople by Nemonte Nenquimo and Mitch Anderson. Continue reading at The Bookseller

[ The Bookseller | 2021-06-24 23:25:53 UTC ]
More news stories like this | News stories tagged with: #clarion call


James Ellroy’s new novel is an unabashedly retro tale of Hollywood’s sordid side

“Widespread Panic,” a pulpy noir, features a cameo of ’50s stars, including Liz Taylor, James Dean and Liberace. Continue reading at The Washington Post

[ The Washington Post | 2021-06-22 12:00:00 UTC ]
More news stories like this | News stories tagged with: #james ellroy #widespread panic


Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales spike #male readers #year long


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #frank assessment #covid-19 pandemic #digital content #e-book


PMJ pre-empts Casati's 'thrilling' tale about Helen of Troy's sister

Penguin Michael Joseph has pre-empted a novel about Helen of Troy’s sister, Clytemnestra, by journalist Costanza Casati. Continue reading at The Bookseller

[ The Bookseller | 2021-05-28 19:32:49 UTC ]
More news stories like this |


The campaign to erect Confederate statues — and preserve Confederate values

After the Civil War, monuments aimed to cast the South in a positive light, writes Karen Cox. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 12:00:00 UTC ]
More news stories like this | News stories tagged with: #civil war #positive light


They all think they’re Indiana Jones in ‘Chasing the Thrill,’ a tale of a real-life treasure hunt

Daniel Barbarisi’s book tracks a wild quest for loot buried by an eccentric millionaire in the mountains near Santa Fe. Continue reading at The Washington Post

[ The Washington Post | 2021-05-21 08:00:00 UTC ]
More news stories like this | News stories tagged with: #indiana jones #santa fe